OUSANEE SUTTHISARN

• Develop and Implement brand strategies to increase brand recognition and brand trust
• Lead, develop, define and oversea the product launch/ re-promoted strategy and communicate across organization which align with business goals and manage portfolio to accelerate the business growth
• Conducted consumer research ,market insight and competition strategies to make recommendation on product and consumer launch to team
• Collaborated successful brand partnerships that expanded reach and drove new customer acquisition
• Lead forecasting for product both new and existing, in partner with sales, construction, finance team to ensure timely product availability in alignment with market strategy
• Conduct consumer analysis and planning to define consumer engagement strategy and execution to drive consumer loyalty and retention as well as uplift customer experience
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Market research and analysis data to identify new opportunities, product development, targeting, and trends
• Planning a marketing strategy and analyzing the market situation, competitors, and customer persona and behavior to confirm the market demand and achieved by 100% in sales target
• Analyzed campaign performance data to adjust tactics and maximize ROI.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Make recommendation to management on the product based on expertise of the consumer, market and competitors (launch analysis and strategic)
• Managed and evolved brand identity, and recommendation on media implement media and promotion plan and ensure implementation of trade marketing plan
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Work closely with a diverse team (Finance, Sales , Communication and Partner agencies to manage end-to-end campaign execution and build broader product and consumer strategy

• Supported the development and execution of store strategies including digital campaign, product launches, event, increasing brand recognition by 40% and achievement monthly sale target
• Providing a promotion campaign to support delivery sales channel
• Brief and inspire agencies offline & online and set new activities to gain more interaction and awareness for the company
• Create online content to gain more interaction for the social media channel
• Development and implementation of marketing plan
• Preparing and implementing the opening of new shops or branches promotion & activities
• Working cross-functionally with business development, and accounting to plan and design perspective of the new theme or branches
• Coordinate with supplier, graphic, and PR agency
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Optimized website content for improved search engine rankings and increased web traffic.
• Analyzed campaign performance data to adjust tactics and maximize ROI.
• Executed email marketing campaigns to nurture leads and convert prospects into customers.
• Monitored competitor activities, adapting strategies to maintain competitive advantage.
• Leveraged marketing automation tools to streamline campaign execution and tracking.
• Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
• Led cross-functional teams for product launch events, significantly enhancing market penetration.

• Company Overview: Newcomer premium rice company
• Worked well in a team setting, providing support and guidance.
• Developed and implemented comprehensive brand strategies that improved brand awareness and increase customer engagement
• Led redesign of company's brand identity, GOSON RICE 'YOUR FINEST SELECTION' ข้าวหอมมะลิคัดพิเศษ เกรดที่ดีที่สุด เกรดเดียว to ensure that all brand materials are aligned with brand positioning
• Led cross-functional teams (Marketing, Designs, Sales) in delivering cohesive brand experience that enhanced market positioning
• Conducted consumer research and market analysis to identify trends and ensure that brand aligned with customer expectations and industry development
• Paid attention to detail while completing assignments.
• Resolved problems, improved operations and provided exceptional service.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Managed social media channels and create content aligned with brand's voice resulting in more than 100% increase in followers
• Managed marketing plan and marketing budget
• Led marketing tools and promotion mechanics to use By Campaign (such as Thaiflex exhibition, event, offline and online marketing)
• Managed on distribution channels both online and offline channels such as Supermarket, Hypermarket, Lazada, and Shopee

• Conduct competitors and marketing research to analyze data for product development and marketing plan
• Analyze competitors to create competitive advantages for the company
• Create a marketing campaign with a team
• Coordinate and brainstorm for marketing tools and promotion mechanics to use By Campaign with a team (such as booth, event, offline and online marketing)
• Prepare and implement marketing plan including preparing corresponding budget plan according to developer's policy and strategy
• Understand pricing structure and strategy
• Design artwork for sale and marketing material according to the marketing campaign
• Coordinate with developers and suppliers to operate the project campaign
• Monthly summary and reporting of marketing activities
• Monthly research marketing situation and competitors survey
• Acquired, developed and frequently serviced over 10 new accounts.

Company Overview: (Responsible for French DNA Lifestyle concept store

• Developed comprehensive marketing plans for product launches, driving successful outcomes and increasing brand awareness by implementing targeted marketing campaigns and strategies.
• Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
• Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
• Planned and executed more than 30 events each year and marketing programs to increase qualified leads.
• Launched marketing activities for new product lines and market penetration.
• Increased brand awareness by implementing targeted marketing campaigns and strategies.
• Managed social media channels to boost online presence and engagement with consumers.
• Provided feedback to all departments on brand consistency in outbound communications.
• Optimized website content for search engines, enhancing visibility and organic traffic.
• Improved customer loyalty by developing targeted retention programs and initiatives.
• Coordinated with internal business divisions, agency partners, and local vendors to guarantee timely, cost-effective delivery of all marketing communications materials.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created engaging content for email marketing campaigns, increasing open rates and conversions.
• Spearheaded public relations efforts that resulted in increased media exposure and brand recognition.
• Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
• Assisted in budget management for marketing department, ensuring cost-effective allocation of resources.
• Contributed to creating sales presentations that effectively communicated product value propositions.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles, and mission.
• Organized events and trade shows to showcase company products and services, generating valuable leads.
• Coordinated with sales teams to develop effective promotional materials and sales collateral.
• Work across with all over company (VM team, Accountant, Purchasing department, Marketing team)
• Built strong relationships with industry influencers, securing positive coverage in relevant publications.