ORNAROON SUKOLRAT

Dynamic and results-oriented Footwear Brand Manager with experience in brand strategy, product development and assortment, and retail management. Adept at leveraging market trends and consumer insights to create compelling product offerings and drive brand growth. Proven ability to collaborate with cross-functional teams to ensure cohesive brand representation across all touchpoints.

• Brand Strategy & Positioning
• Product Lifecycle Management
• Consumer Insights & Trend Analysis
• Marketing Campaigns & Digital Strategy
• Merchandising & Retail Management
• Budget Management & ROI Optimization
• Financial Budget analysis
• Cross-functional Team Leadership

• Retail Operations Management
• Sales Strategy & Target Achievement
• Customer Service Excellence
• Staff Training & Development
• Visual Merchandising & Store Layout for own retail and partner stores
• Merchandising, assortment and budget plan (Stores and E-com)
• Inventory Management
• Performance analysis and Action plan
• Annual Retail Activation Plan and Credit card program

• Sales, OTB, GP and P&L
• Merchandising KPIs (Stores and SIS)
• Merchandising, assortment and budget planning
• Inventory Management
• Performance analysis and Action plan
• Annual sales promotion and Discount loop plan
• Store Development and Local fixtures
• In-store Visual Merchandise supervising
• Product Training

• Sales, GP, OTB and P&L
• Merchandising, assortment and budget planning
• Inventory Management
• Performance analysis and Action plan
• Annual sales promotion
• Store Development and Renovation
• Product Training

• Sales, OTB, GP and P&L
• 3-5 years business proposal for contract renewal
• Merchandising, assortment and budget planning
• Performance analysis and Action plan
• Store Development
• Trade Marketing Calendar and VM planning
• Product, in-store VM and customer service training
• In-store VM standard guidebook

• Sales, OTB, GP and P&L
• Merchandising, assortment and budget planning
• Performance analysis and Action plan
• Trade Marketing Calendar Planning
• Product and in-store VM training
• Local product development (sandals and bags)

• Manage internal/external promotion areas to maximize sales and profit
• Work with foreign suppliers for house brand
• Focus on variety and competitive products with minimum cost and maximum profit