Opart Suamsiri
Sourcing and Merchandising Department Manager
Bangkok
Summary
Resourceful Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver with highly committed with hardworking mentality to maintain quality of services and products.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Merchandising and Sourcing Department Manager
Bata (Thailand) Limited
10.2019 - Current
- Analyses sale performance, customers’ reactions and market trends to anticipate product needs as well as monitor any losses or stock wastage
- Works closely with the OTB Manager to arrange and manage the budget (OTB) based Sale target of Category
- Provide the buying plan based on merchandise and sale analysis as well as industry trends and consumer behavior
- Sets prices that are good for the market and profit
- Implement sourcing strategies, conduct competitive bids, and negotiate contracts to secure efficient terms and cost savings.
- Partner with Design and Technical Design in product hand-off and manage assigned product categories through product development (determine best vendor, price & MOQ negotiation, manage product data, product creation).
- Interface with key vendors/suppliers to ensure a smooth business process.
- Work closely with the legal department and internal stakeholders to align on contract terms and conditions.
- Execute demand planning with supply chain to ensure capacities meet volume forecasts.
- Monitor with operation to provide the distribution plan and ensure the right product in the right place with right stock demand
- Partner with Marketing teams to execute marketing campaigns that move with the speed of culture in order to remain connected & relevant with consumers and their passion points.
- Assessing the effectiveness of different product displays and store layouts on sales figures (Planogram).
- Briefing and training staff on display and rotation to ensure every space is optimized.
- Coach Assistant Merchandising Manager to develop capabilities and offer stretch projects to help advance necessary skills sets.
Buying Department Manager
Jaspal Company Limited
03.2018 - 10.2018
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Partnered with the Merchandising Planner team to provide the budget (OTB) based on the Sale target and desired gross profit goal in the assigned category for the whole year
- Prepared annual budgets with controls to prevent overages.
- Develop and implement the Buying Plan for the product in each Category for Brand
- Developed and implemented useful inventory management strategies to maximize sales and reduce costs.
- Work closely with Creative designer to establish a representative line of footwear and non-footwear (accessories) merchandise
- Manage the pricing plan for product range and work with Merchandiser to set the target of cost to meet the profit, product quality and on time delivery as well as to achieve company goals agreed upon in the seasonal operational plan
- Develop new category of merchandise to match with market trend
- Work with Marketing Dept to determine the products which will be promoted or join in the campaign of each Festival.
- Visit store and competitors to make analysis for strategy improvement
Senior Product Manager
Bata (Thailand) Limited
12.2007 - 03.2018
- Prepare the annual budget for buying/quantity control/ inventory management and responsible for selection & distribution to stores
- Responsible for the development and management of men’s shoe product line (Dress, Casual and Sandal shoe) to ensure product deliver on Brand promise (style, comfort, price)
- Spearheaded competitive analysis to identify market opportunities and drive product differentiation.
- Evaluating sourcing procedures and presenting improvement strategies to top management for approval.
- Sourcing and selecting products, setting price, delivering date and examining the quality of products.
- Negotiating contracts with key suppliers, including costs and terms of supply, service, and quality as well as creating supplier quality performance report analysis
- Get the best deal: highest quality at the lowest possible cost to meet the target margin
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Study and monitor sales records and inventory levels of current stock, identify foreign and domestic suppliers, and keep abreast of changes affecting both the supply of, and demand for, needed product and materials
- Plan and cooperate with marketing team to manage the marketing calendar by planning to drive successes of product, brand and to implement sales promotion programs and visual merchandising
- Handle routine purchasing tasks, placing orders and checking shipments
- Responsible for managing product lifecycle end-to-end
- Work closely with business partner (Brand) to promote and drive business to meet profitability as plan
- Visit the store to ensure that goods are properly display and to track market conditions, target group, price trends and future markets
- Train the product knowledge and customer segmentation as well as coach in-store sales staffs to develop their perception of merchandise presentation.
Fashion RTW Designer
Doi Tung Development Project
07.2006 - 11.2007
- Created compelling visual presentations to effectively communicate complex ideas to clients and stakeholders.
- Coordinate with fabric designer for each collection to create the designs and meet customer need
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Sourcing and select the material e.g Trimming, beads and sequin etc
- Making the prototype of pattern and cloth for occasionally
- Follow up with the pattern maker and sewing officers, making the samples
- Approve final samples and pattern before they go into production
- Coordinate with Retail Dept
- To create visual presentation to ensure the brand identity and help to develop their understanding of merchandise presentation.
- Cultivated interpersonal skills by building positive relationships with others.
Senior Fashion Designer
Reno (Thailand) Co,. Ltd.
09.2005 - 06.2006
- Implement and create the fashion designs based on seasonal collection
- Followed market trends and research to establish innovative product offerings for consumers.
- Sketched artistic and fresh designs for consideration.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Fit samples and discuss them with management, sales and manufacturing staff, and contribute to costing estimate
- Finalize specification sheets with detailed sketches and trim details
- Approve final samples before they go into production
- Developed strong relationships with suppliers, securing premium materials at competitive prices for improved profitability.
- Follow up the sales and feedback from sale representative to improve the product.
- Developed strong communication and organizational skills through working on group projects.
Senior RTW Designer
Dapper General Apparel Co., Ltd.
12.2000 - 02.2005
- Implement and create the fashion designs based on seasonal collection
- Supervisor and provided guidance and advice to junior design team members on design-related matters.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
- Source and select the material for fashion design i.e Fabric and other accessories
- Make the monthly budget planning on cost of fashion design
- Contact and coordinate with supplier or manufacturer for each production/collection
- Those productions need to meet with the job demand and special product requirements
- Make a marketing plan and coordinate for shipment
- Follow up with the sales, conduct the product research and find out the way how to improve the production in order to serve the customer needs at the same time to increase the sales margin
- Advise the sales team for the product design and concept as well as sales promotion
- Act as a fashion buyer, match color collection and season, contact with manufacturer and deal with the cost and sales including the window display.
- Analyzed feedback from customers and staff to refine design concepts.
Guest Relations Officer
Centre Point Service Apartment
6 1995 - 4 1997
- To ensure the best quality customer services for all clients. For example, Room reservation, ticketing confirmation, and Thailand tourist advice.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Collaborated with sales team and oversee for all potential clients and forward, follow up this information to sales executive at the same time, give useful service information and resolve item issues to clients
- Responsible for promotion activities, and special marketing events. For example; new building grand opening, arranging for bulletin board, and writing newsletter, marketing survey and development.
- Optimized customer support by establishing collaborative service environments through targeted operational initiatives.
- Met customer call guidelines for service levels, handle time and productivity.
- Maintained a welcoming atmosphere with genuine interactions and professional communication skills.
- Responsible for special service activities; for example, Thai cooking course, Thai language course to ease clients feel like at home
- Responsible for taking minutes of every in-house meeting, and follow up for the progress.
- Organized team meetings to review performance metrics, discuss areas for improvement, and share best practices among colleagues.
- Trained new staff members on company policies, procedures, and customer service standards.
Education
Bachelor of Arts - English Language
Silpakorn University
Bangkok, Thailand 04.1991 - 04.1994
High School Diploma -
Wat Sutthiwararam High School
Bangkok, Thailand 01.1989 - 04.1991
No Degree - Fashion Trend Forecast
WGSN Trend Academy
Bangkok, Thailand 04.2001 -
Skills
Team Leadership
undefinedEmergency Contact
Nirawadee Cheepsongsuk, Sister, +66 86-372-0209
Personal Information
- Age: 51
- Date of Birth: 04/03/73
- Gender: Male
References
- Nataya Archjananun, General Manager, Concept Tree Co, Ltd., 45/5 Sukhumvit 59, Klongtonnua, Wattana Bangkok 10110, 02-711-7511-2, 02-711-7573
- Siree Mondhatuplin, Maketing Director, Concept Tree Co, Ltd., 45/5 Sukhumvit 59, Klongtonnua, Wattana Bangkok 10110, 02-711-7511-2, 02-711-7573, 081-834-8932
- Namthip Phumchareondee, Senior Regional Product Manager, Shoe Innovation Center - APAC, 111, North Bridge Road | #19-04, Penninsula Plaza | Singapore 179098, +65 63397000, +65 6339 7688, +65 97239957
Timeline
Merchandising and Sourcing Department Manager
Bata (Thailand) Limited
10.2019 - Current
Buying Department Manager
Jaspal Company Limited
03.2018 - 10.2018
Senior Product Manager
Bata (Thailand) Limited
12.2007 - 03.2018
Fashion RTW Designer
Doi Tung Development Project
07.2006 - 11.2007
Senior Fashion Designer
Reno (Thailand) Co,. Ltd.
09.2005 - 06.2006
No Degree - Fashion Trend Forecast
WGSN Trend Academy
04.2001 -
Senior RTW Designer
Dapper General Apparel Co., Ltd.
12.2000 - 02.2005
Bachelor of Arts - English Language
Silpakorn University
04.1991 - 04.1994
High School Diploma -
Wat Sutthiwararam High School
01.1989 - 04.1991
Guest Relations Officer
Centre Point Service Apartment
6 1995 - 4 1997
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