Oiyjai Puthong

Work History

Marketing & Activities Manager

King Power

02.2009 - 09.2025

Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for the business.
Coordinated cross-functional teams in the production of promotional materials, including print ads, digital content, and point-of-sale displays.
Streamlined promotion processes for increased efficiency, resulting in quicker turnaround times and improved customer satisfaction.
Collaborated with multiple departments to ensure seamless execution of promotional campaigns, maximizing overall impact.
Provided timely reports on campaign progress to senior management every month, enabling informed decision-making on resource allocation and strategy adjustments.
Created engaging content for KPG Square, social media platforms, helping to drive website traffic and reinforce brand identity online.
Collaborated effectively with cross-functional teams to ensure seamless execution of integrated marketing campaigns.
Worked closely with business partners to develop consistent messaging across platforms such as AIS, True, DTAC, Alipay, WeChat, UnionPay, etc.
Worked closely with other internal departments to resolve customer service issues.
To create a marketing strategy plan to increase sales and create brand awareness for passengers at the airport.
Increase footfall traffic for passengers to shops and restaurants efficiently with directory signage and digital signage.
To public relations and provide more information to tenants through social media platforms such as the King Power website, Line OA, Facebook, TikTok, the Sawasdee application, and the AOT website.
Manage the airline and tenant for delayed flights to observe passengers and impress them.
Increased sales through the promotion of daily specials and seasonal menu items such as fruit festival, rainy season, Ang Pao, Chinese New Year, etc.
Monitored industry trends and news updates to maintain up-to-date knowledge of best practices in the field of strategic marketing analysis.

Marketing Manager

Prinsiri Property

11.2007 - 01.2009

Managed budget allocation of the condo and resource utilization to maximize marketing ROI.
Developed creative presentations, trend reports, kitted assets, and a sales kit for sale.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Collaborated with real estate agents to create unique property descriptions, contributing to successful listings and transactions.
Increased property visibility by implementing strategic marketing campaigns targeting potential buyers and tenants.
Coordinated with graphic designers and photographers to produce visually appealing marketing materials, capturing attention of potential clients.
Organized open houses and property tours for prospective clients, showcasing key features and amenities.
Worked closely with property managers to ensure marketing efforts aligned with operational goals, resulting in a cohesive and effective approach.

Sales & Marketing Manager

Big One Toys

08.2006 - 10.2007

Conducted market research to identify new business opportunities and stay ahead of industry trends.
Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results with Central, Robinson, ToyR Us, Lotus, Big C, and 7-Eleven.
Managed sales promotions and marketing strategies on TV, magazine, and omni-channel.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Cooperate with Channel 9 Cartoon to promote the product and forecast the figure model in advance.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains such as ; OK Thin product, Biscuit etc.

Marketing Manager

Thai Meko Product

03.2006 - 07.2006

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. (Brand Cruset)
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies. Tie in Raberd Terdtung for 3 months.
Present products for sale in-store at shops such as 7-Eleven, Lotus, TOP, etc.
Managed social media accounts for optimal audience engagement and increased online presence.

Sales Manager

Major Cineplex Ratchayothin

01.1999 - 09.2005

Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies, such as group booking for students, special prices for children, etc.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Built long-lasting client relationships through excellent customer service and consistent followups.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Analyzed sales and marketing data for improved strategies.
Achieved sales goals and service targets by cultivating and securing new customer relationships.

Senior Promotion Officer

Tang Hua Seng Thon Buri

03.1997 - 12.1998

Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Create events and activities for the THS Hall on the 5th floor in the calendar year plan.
Improved department efficiency by streamlining and implementing policies and processes.
Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.

Sale Promotion Officer

Central Department Store

04.1994 - 02.1997

Increased sales by developing and implementing targeted promotional strategies such as ; Central Midnight Sale etc.
Analyzed sales data to identify areas for improvement, implementing changes that resulted in significant revenue growth.
Mentored junior colleagues providing guidance and support enabling them to grow within their roles ultimately leading towards collective success.
Meeting with the Operations Manager for a brief concept promotional campaign one week in advance.
Developed creative displays and signage to draw customers to products.

Summary

Overview

Work History

Marketing & Activities Manager

Marketing Manager

Sales & Marketing Manager

Marketing Manager

Sales Manager

Senior Promotion Officer

Sale Promotion Officer

Education

Bachelor of Arts - Public Relations & Advertising

High School Diploma -

Skills

Section name

Interests

Collect the coin

Certification

Timeline

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