Nuntapun Pholboon
Nonthaburi
Summary
Accomplished professional with expertise in budget management, brand awareness enhancement, and product positioning. Demonstrates a deep understanding of consumer behaviour and excels in planning promotional campaigns. Strong communication skills complement a strategic approach to achieving business objectives. Committed to leveraging skills for impactful marketing initiatives and driving brand success.
Overview
12
12
years of professional experience
1
1
Certification
Work history
Marketing Manager - (Key Account/Modern Trade)
Bank of Ayudhaya Public Company Limited
Bangkok
07.2017 - 04.2020
- Develop business relationship in Key accounts (Modern Trade) to achieve sale target of Krungsri credit card & Krungsri First Choices.
- Create, organize and manage the marketing promotional campaign for Krungsri Card, General Card Services, Tesco Card Services and Krungsri First Choices within approved marketing budget.
- Conduct the field visit in store of assigned merchants to ensure the effectiveness of communication plan, POP, staff’s knowledge and promotional plan.
- Monitor and analyze on sale volume of each key merchant and solve day-to-day problem with merchant to achieve sale target and yield.
- Promote, communicate and train PCs/staffs of each merchant to drive sale volume.
Marketing Specialist
Advanced Info Service Public Co., Ltd. (AIS)
Bangkok
01.2015 - 06.2017
- Analyze market and find new market opportunity, monitor trends, forecast revenues and establish pricing strategies.
- Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new project.
- Responsible for the development and achievement of sales.
- Focus on growing and developing existing clients, together with generating new business.
- Control marketing budget and write business plans for all current and opportunity tender business.
- Define marketing strategy and marketing plan in order to increase market share and revenue.
- Provide key information and initiate new insights from customer behavior, customer profile.
Senior Marketing Officer
Advanced Info Service Public Co., Ltd. (AIS)
Bangkok
09.2011 - 01.2015
- Create and responsible for developing creative and initiative marketing project, implementation, optimization, testing and performance analysis in order to boost up company recognition.
- Analyze customer information, develop and execute marketing campaigns to retain customers and increase of new customers under target.
- Define pricing strategy and set appropriate price level to competitive with competitor.
- Cooperate with relevant teams such as Marketing communication, Legal, Accounting, and Business partner, etc. to implement and launch products/business as planned.
- Analyze and Report campaign/tariff performance together.
- Collaborate with partners to define marketing activities and co-promotion to stimulate sales and achievement.
Marketing Executive
TWZ Corporation Public Company Limited
Bangkok
05.2009 - 05.2010
- Company Overview: Thailand
- Analyze the market, including competitors and consumers.
- Execute marketing strategies and campaigns.
- Monitor and coordinate the production of promotional materials; including leaflets, posters and flyers - this involve writing and proofreading copy.
- Produce and organize sales promotional events, Road show and exhibitions.
- Develop advertising opportunities, which involve placing adverts in national, regional and specialist publications, on the radio, on website.
- Arrange for the effective distribution of marketing materials.
- Do market research and customer surveys to assess demand, brand positioning and awareness.
- Thailand
Flight Attendant
Korean Air
Seoul
03.2008 - 03.2009
- Company Overview: Republic of South Korea
- Responsible for the safety and care of the passengers; informing passengers of in-flight safety rules and regulations.
- Attend preflight briefings concerning weather, altitudes, routes, emergency procedures, crew coordination, lengths of flights, food and beverage services offered, and numbers of passengers.
- Verify that emergency equipment, including fire extinguishers, first aid kits and oxygen bottles, are available in working order.
- Reassure passengers when situations such as turbulence are encountered.
- Prepare reports showing places of departure and destination, passenger ticket numbers, meal and beverage inventories, the conditions of cabin equipment, and any problems encountered by passengers.
- Deal with security and emergency situations.
- Conduct periodic trips through the cabin to ensure passenger comfort, and to distribute reading material, headphones, pillows, playing cards, and blankets.
- Republic of South Korea
Education
Master of Arts - Marketing Management
University of Westminster
London, UK /2010 - /2011
Bachelor of Arts - Political Science
Thammasat University
Bangkok, Thailand /2004 - /2008
Skills
- Budget management proficiency
- Brand awareness enhancement
- Product positioning understanding
- Consumer behaviour understanding
- Promotional campaigns planning
- Communication skills
Languages
English
Fluent
Thai
Native
Certification
First AID And Health Care Training Centre THAI RED CROSS SOCIETY
First AID and Health Care
Siam Wilson Learning
Negotiating To Yes
Siam Wilson Learning
Mastering the Consultative Selling Skills
Accomplishments
Product launching team (HomePro Firstchoice Card & MegaHome Firstchoice)
Timeline
Marketing Manager - (Key Account/Modern Trade)
Bank of Ayudhaya Public Company Limited
07.2017 - 04.2020
Marketing Specialist
Advanced Info Service Public Co., Ltd. (AIS)
01.2015 - 06.2017
Senior Marketing Officer
Advanced Info Service Public Co., Ltd. (AIS)
09.2011 - 01.2015
Marketing Executive
TWZ Corporation Public Company Limited
05.2009 - 05.2010
Flight Attendant
Korean Air
03.2008 - 03.2009
Master of Arts - Marketing Management
University of Westminster
/2010 - /2011
Bachelor of Arts - Political Science
Thammasat University
/2004 - /2008
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