Nopphadon Poonprapat

Overall Management

• Define VM direction, strategy, and execution standards aligned with brand identity and marketing plans (GUESS Apparel,GUESS Bag, GUESS Watch).
• Ensure store image consistency and brand compliance across all locations.
• Optimize store layouts based on sales performance and customer behavior.
• Analyze VM effectiveness and its impact on sales performance and customer engagement.
• Review, approve, and consolidate VM reports prior to submission to brand principals.

Project & Production Coordination

• Oversee shop opening, SIS, temporary stores, and pop-up projects end-to-end.
• Manage timeline, budget, and resource allocation, coordinating with Marketing, Operations, and Landlords.
• Supervise store and SIS closures, ensuring compliance with company standards.

Windows Display & Campaign

• Control design and installation of window displays nationwide.
• Plan and manage VM production budgets, props, fixtures, and display materials.
• Lead all-store switch-outs, aligning timeline and cost efficiency.

Team Leadership

• Lead and manage Senior VM and VM teams.
• Provide coaching, training, and performance guidance to ensure operational excellence and consistency.

• Responsible for GUESS (Apparel/Bag) & Denim (LEE&Wrangler) visual execution across all stores.
• Managed window displays, signage, visuals, and POS materials.
• Controlled ordering and utilization of VM fixtures and equipment.
• Ensured product layouts complied with global brand guidelines.
• Partnered with Marketing teams to execute promotions and seasonal campaigns.
• Coordinated local suppliers and store teams for shop openings and VM rollouts.
• Communicated closely with store managers and sales teams to maintain VM standards.
• Utilized SketchUp to design layouts and promotional zoning.

• Developed design concepts and selected fabrics, materials, and accessories.
• Coordinated production from concept to final output.
• Presented collections and followed up through manufacturing and delivery.

• Created mood boards and design concepts aligned with brand direction.
• Designed apparel based on collection plans, key looks, and timelines.
• Prepared fabric and accessory order documentation.
• Developed artwork and print designs for production.
• Coordinated closely with pattern makers and production teams.
• Participated in fittings and sample approvals.
• Designed VM, window displays, uniforms, and coordination looks.
• Conducted market and competitor research to enhance brand relevance.