Noppadon Plairaharn
Marketing & Commercial Executive | Revenue Growth Strategist | Retail & Omnichannel Specialist
Bangkhuntien,Bangkok
Summary
Senior Marketing Leader with 15+ years of executive experience driving revenue growth, nationwide campaign execution, and commercial performance across large-scale retail organizations. Proven track record in strategic planning, P&L ownership, omnichannel marketing, and cross-functional leadership. Expert in scaling brand presence, optimizing ROI, and aligning business units to achieve aggressive revenue and profitability targets.
Overview
22
22
years of professional experience
Work History
Head of Marketing (VP)
Central Department Store Group
02.2022 - Current
- Lead long-term marketing strategy to drive sustainable revenue growth and market expansion.
- Design high-impact commercial campaigns to improve conversion and exceed sales targets.
- Direct nationwide Local Area Marketing initiatives to increase traffic and brand presence across branches.
- Oversee marketing P&L, ROI performance, and data analytics to optimize profitability.
- Align marketing, operations, and sales teams for seamless execution of corporate objectives.
- Present performance insights and strategic direction to executive leadership and stakeholders.
Head of Corporate Promotions (AVP)
Power Buy Thailand
02.2014 - 01.2022
- Developed national promotion strategies aligned with corporate revenue goals.
- Implemented innovative traffic-driving mechanics to increase footfall and transaction value.
- Led end-to-end omnichannel campaign execution across digital, social, and retail channels.
- Managed marketing budgets and MDF funds to maximize efficiency and profitability.
- Analyzed campaign performance and market trends to refine strategy in real time.
- Coordinated with vendors and internal teams for flawless execution.
- 18+ Years Total
Head of Operations / Regional Director
Power Buy Thailand
09.2003 - 01.2014
- Owned regional P&L and drove multi-unit retail performance growth.
- Implemented SOP frameworks to standardize operations and elevate service quality.
- Optimized inventory cycles and asset utilization to improve capital efficiency.
- Led customer-centric initiatives to increase NPS and long-term loyalty.
- Developed store managers and built high-performing sales teams.
- Conducted market intelligence analysis to adjust regional commercial strategies.
Education
MBA - Finance
Thammasat University
B.Eng. - Civil Engineering
Thammasat University
Executive Education - Leading and Managing Globally
Yale School of Management
01.2021
Skills
Strategic Marketing Leadership
Revenue & P&L Management
Omnichannel Campaign Strategy
Commercial Growth Acceleration
Data-Driven Decision Making
Retail Network Optimization
Stakeholder & Board Communication
Customer Experience & NPS Improvement
Team Leadership & Talent Development
LEADERSHIP PROFILE
Strategic, analytical, and results-driven executive with strong commercial instincts and the ability to translate vision into measurable performance outcomes. Known for leading high-impact teams, delivering scalable growth strategies, and driving organizational alignment across complex retail environments.
Timeline
Head of Marketing (VP)
Central Department Store Group
02.2022 - Current
Head of Corporate Promotions (AVP)
Power Buy Thailand
02.2014 - 01.2022
Head of Operations / Regional Director
Power Buy Thailand
09.2003 - 01.2014
MBA - Finance
Thammasat University
B.Eng. - Civil Engineering
Thammasat University
Executive Education - Leading and Managing Globally
Yale School of Management