Nisit Charoensuk

• Fully P&L accountable to lead region for Automotive OE (B2B) and Aftermarket (B2C).
• Drive profitable growth inline with global business line portfolio strategy.
• Formulate business plans, strategy/action plans and align internal resources toward delivering target result.
• Develop dynamic, motivating and engaging team on a strong organization culture platform, cultivate teamwork, customer-centric mindset and performance culture.
• Establish go-to-market, sales and marketing strategy and develop customer relationships to capitalize on the market opportunity and gain market share. Undertake leadership role in top level account sales initiatives.
• Champion product development to meet customer requirement and ensure competitiveness.
• Work cross-functionally with key stakeholders locally, globally and across different divisions within SKF group.
• Develop price, discount schedules and handle sales meetings, seminars, and training to customers.
• Develop and strengthen product visibility and the distributor network nationwide.

Key Achievements:

• Successfully penetrated Automotive OEM & OES business to various customers such as Dana Spicer (Tier 1 of Ford and Nissan), Honda Motorcycle, Triumph Motorcycle, Musashi (Tier 2 of BMW Motorcycle), Harley-Davidson, Royal Enfield, Ducati and Tri Petch Isuzu, etc.
• Revived struggling operation from being negative margin to a turnaround success story.
• Implemented Sales CRM system inclusive of Sales visits KPI, Quote and Opportunity KPI and Joint (Customer) Visit KPI with distributors.
• Launched new products such as Auxiliary Belt, Timing Belt Kit, Break Pad, Two-wheelers Bearing to market.

• Managed OE, traditional trade (Distributors/Dealers) and end users in industrial and automotive markets.
• Managed and developed sales and business strategies to achieve company’s goals.
• Determined and prepare budget, short, long and contingency plans, and prepare periodic reports, explain variance from plan and corrective action taken.
• Profit responsibility, development of yearly sales/gross margin plan.
• Determined customer and prospect requirement for products including delivery schedules, order placement and lead time as such requirements relate to their production schedules, sales activities and sales forecasts.
• A $13 billion world's leading diversified manufacturer of motion and control technologies and systems, providing precision-engineered solutions for a wide variety of mobile, industrial and aerospace markets.

Key Achievements:

• Increased Filtration and Seals sales revenue from 33 Million Baht in 2004 to 412 Million Baht in 2010 which was 60% of total company revenue.
• Successfully penetrated Automotive OE business to various customers such as Isuzu, Hino, Komatsu, etc., resulting in sales revenue of 316 Million Baht.
• Developed localization program to transfer Filtration assembly facility from South Korea to Thailand and later led to the construction of Filtration factory at ESIE in Rayong.
• Established first Parker Filtration Store in APAC.

• Managed key accounts in automotive OE.
• Managed and developed sales strategies to Automotive OE key accounts.
• Developed and coordinated Automotive OE platform for Thailand and SEA.
• Implemented the commercial strategy being consistent with both local and global objectives.
• The leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks.

Key Achievements:

• Recognized growth of Automotive OE sales to all assigned key accounts such as Toyota, Nissan, Honda, Mitsubishi, AAT (Ford/Mazda), Isuzu, Mercedes Benz, BMW, Volvo, etc.
• One year expatriate assignment in Japan to develop and coordinate Automotive OEM platform for both Thailand and SEA.
• Successfully implemented Value Selling approach to the customers to secure business at best possible net recovery to the company.