Chakrit Nuanmanee
Esports Associate
Bangkok
Summary
Esports Associate with a Growth-Marketing & Creator-Partnership mindset.
6+ years at Tencent Thailand leading influencer/KOL strategy, creator ecosystems, and tournament execution for PUBG MOBILE across Thailand, Myanmar, and Cambodia.
I specialize in high-impact campaigns, community engagement, livestream audience growth, and narrative building around star players, teams, and key competitive moments.
Overview
6
6
years of professional experience
Work History
Esports Associate
Tencent Thailand
10.2019 - Current
Key Responsibilities & Impact Focus
- Own end-to-end esports tournament execution for PUBG MOBILE across TH, MM, and KH
- Build and scale influencer/KOL & creator partnership ecosystems
- Drive audience growth strategies for livestream concurrency and social engagement
- Translate esports moments into marketing-faced campaigns that drive awareness, engagement, and participation
Main Execution Areas
- Regional league operation + qualifier execution
- Influencer campaign planning and content alignment
- Creator-led tournaments and community storytelling
- Broadcast, talent coordination, and live experience support
- Team/player communication and stakeholder coordination across countries
Core Achievements
- Led influencer-amplified esports executions producing millions of social impressions + regional community growth
- Managed creator partnerships fueling esports narrative storytelling to increase audience stickiness, participation, and live viewership
- Delivered cross-country campaign and tournament activations, bridging creators and fan communities with esports IP moments
- Optimized livestream strategy + KOL hooks to strengthen fan engagement and retention
Education
Bachelor of Arts - English Major
Khon Kaen University
01.2019
Skills
Marketing & Growth Creator & Community Esports & Broadcast Languages
Growth Marketing Strategy
Content Performance & Stream Retention Strategy
Cross-Market Activations (TH MM KH)
Storytelling & Narrative Campaigns
Tournament Execution & League Operations
Stakeholder Management (Teams / Managers / Players)
Thai — Native
English — Professional Working Proficiency
Timeline
Esports Associate
Tencent Thailand
10.2019 - Current
Bachelor of Arts - English Major
Khon Kaen University