Results-driven Sales & Account Management professional with over 10 years of experience in premium spirits, on-trade sales, and wholesale support. Proven ability to manage key accounts, develop distributor and venue relationships, and drive revenue growth through strategic partnerships, trade marketing, and brand activations. Commercially focused, relationship-driven, and highly effective in competitive hospitality and FMCG environments.
Hi, I’m
NIKKI PHAO
Bangkok
Summary
Overview
13
years of professional experience
Work History
Boutique Brand Collective - Alchemy Thailand Co., Ltd.
Sales & Entertainment Specialist
2024.05 - Current (2 education.years_Label)
Job overview
- Manage sales activities and key account relationships for boutique spirits and lifestyle brands within Thailand's premium on-trade channel.
- Develop and maintain partnerships with bars, clubs, hospitality venues, brand partners, and event stakeholders to drive revenue and brand presence.
- Execute on-trade activations, tastings, and experiential campaigns to support sell-in and sell-through.
- Act as primary liaison between brand owners, venues, and internal teams to align commercial objectives, pricing, and brand positioning.
- Identify new business opportunities and strategic venues to expand brand distribution.
- Support negotiation of commercial terms, event agreements, and partnership collaborations.
- Ensure high-quality execution while maintaining strong brand standards and customer experience.
Italasia Trading Group Co., Ltd.
On-Trade Sales & Events Manager
2021.06 - 2024.04 (2 education.years_Label & 10 education.months_Label)
Job overview
- Managed sales coordination and brand activation initiatives to increase distribution and sales volume of imported alcoholic beverage portfolios.
- Worked closely with wholesale partners, distributors, suppliers, and internal sales teams to support route-to-market execution.
- Planned and delivered trade marketing events, product launches, tastings, and promotional activities.
- Supported account performance through sales communication, promotional materials, and digital content.
- Strengthened distributor and partner relationships to improve brand visibility and sell-through.
- Contributed to revenue growth through consistent execution of sales and promotional strategies.
Island of Siam Property Group
Sales Executive
2020.09 - 2021.03 (6 education.months_Label)
Job overview
- Sole salesperson for a high-value turnkey property project, managing the full sales cycle from lead generation to closing.
- Closed large-ticket deals while meeting and exceeding sales targets.
- Converted cold leads into qualified buyers through consultative selling and negotiation.
- Presented product value propositions tailored to client investment goals.
Property Matchmaker
Senior Sales Executive
2018.05 - 2020.04 (1 education.year_Label & 11 education.months_Label)
Job overview
- Specialized in high-end residential and investment properties in Bangkok.
- Managed client relationships from sourcing to closing and after-sales support.
- Expanded business through networking, referrals, and relationship-driven sales strategies.
- Retained clients by resolving issues quickly and delivering premium service experiences.
World Ventures Holding (Hong Kong) - Bangkok Based
Assistant Marketing Director
2013.03 - 2017.12 (4 education.years_Label & 9 education.months_Label)
Job overview
- Led online and offline marketing strategies for luxury travel membership products.
- Built and trained sales teams to support customer acquisition and revenue growth.
- Developed partnerships and organized events to enhance brand credibility and conversion.
- Delivered comprehensive customer service, including after-sales support and travel consulting.
Education
Assumption University (ABAC)Bangkok, Thailand
Bachelor of Business Administration from Marketing
2001-01
University Overview
Skills
- Wholesale & On-Trade Account Management
- Premium Spirits Sales & Brand Development
- Distributor & Key Account Relationships
- Business Development & Territory Growth
- Trade Marketing & Brand Activation
- Commercial Negotiation & Contract Support
- Sales Planning & Forecasting
- Cross-functional Collaboration
- Customer Retention & Upselling
- Excellent Communication & Presentation Skills
Languages
Thai
English
Timeline
Sales & Entertainment Specialist
Boutique Brand Collective - Alchemy Thailand Co., Ltd.
2024.05 - Current (2 education.years_Label)
On-Trade Sales & Events Manager
Italasia Trading Group Co., Ltd.
2021.06 - 2024.04 (2 education.years_Label & 10 education.months_Label)
Sales Executive
Island of Siam Property Group
2020.09 - 2021.03 (6 education.months_Label)
Senior Sales Executive
Property Matchmaker
2018.05 - 2020.04 (1 education.year_Label & 11 education.months_Label)
Assistant Marketing Director
World Ventures Holding (Hong Kong) - Bangkok Based
2013.03 - 2017.12 (4 education.years_Label & 9 education.months_Label)
Assumption University (ABAC)
Bachelor of Business Administration from Marketing