Natthanich Chomintra
Summary
Online media professional accomplished in negotiating best prices, quality and placement of advertisements. Achieves success by keeping up to date with fluctuations in popularity ratings and developments in advertising industry to recommend best moves to clients. Strong negotiation and communication skills to get best deals for clients.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work history
Senior digital media planner
i-dac Bangkok
Pathum Wan, Bangkok
2021.01 - 2022.09
- Developing digital media plan and ad spending for various products from FMCG household to beauty products.
- Created high-performing campaigns on various online platform including Google Ads, Meta, Twitter, and Tiktok.
- Working with influencers to promote products.
- Identified target audiences and analysed characteristics, behaviours and media habits.
- Analyzing ad performance and interpreting into audience behavior for future plan.
- Monitored online media trends to remain ahead of developments and competitors.
Digital media planner
i-dac Bangkok
Pathum Wan, Bangkok
2018.07 - 2020.12
- Devised client media plans to meet customer and business targets.
- Determined best form of media for specific clients and campaigns.
- Monitored online media trends to remain ahead of developments and competitors.
Education
MSc Management - Post graduate study
University of Surrey
Surrey, United Kingdom 2022.09 - 2023.09
Faculty of Journalism and Mass Communication -
Thammasat University
Thailand 2014.09 - 2018.08
Skills
- Background in online marketing
- Market research expertise
- Customer demographics understanding
- Google Analytics
- Budget Management
- Digital Media Plans
- Media Buying
- SEM trend knowledge
- Keyword optimization
Languages
Thai
Native
English
Upper intermediate
Timeline
MSc Management - Post graduate study
University of Surrey
2022.09 - 2023.09
Senior digital media planner
i-dac Bangkok
2021.01 - 2022.09
Digital media planner
i-dac Bangkok
2018.07 - 2020.12
Faculty of Journalism and Mass Communication -
Thammasat University
2014.09 - 2018.08