Nattaporn Rugsoook
81/13 Kritsadanakhon 48 Sukhapiban 2 Rd,BKK, THAILAND
Summary
A strategic marketing professional with a strong track record in developing initiatives that boost growth and profitability. Experienced in organizing successful events and liaising with partner companies to drive business expansion. Adept at managing teams and communicating effectively, ensuring peak performance across all functions
Overview
16
16
years of professional experience
Work History
Marketing Manager Assis for International Business
,Premier Marketing PCL
BKK
08.2019 - Current
- Developed and implemented international marketing strategies to increase brand awareness and market share.
- Evaluated competitor activity in order to stay ahead of the competition.
- Monitored industry trends to adjust strategies accordingly.
- Organized events, such as live shows and brand's events.
- Established partnerships with local agencies to develop localized campaigns tailored to specific markets.
- Engaged external agencies, such as copywriters and graphic designers, in support of international projects.
- Developed social media marketing strategies to help brand company and increase sales.
- Negotiated contracts with partners and suppliers located outside Thailand, in compliance with local laws.
- Managed budgeting process for all international marketing initiatives.
Marketing Freelance
PUBG Corp.
07.2018 - 07.2019
- Develop, maintain, and control time management of the marketing plans and activities for the renowned and number 1 battle royal game Playerunknown’s Battlegrounds (PUBG) (steam edition) as well as uplift the game’s status in the domain of e-sports
- Communicate and coordinate with external teams, mainly overseas, on project issues, risks, and opportunities.
- Collaborate with marketing agencies in the development of the project, including strengthening partnerships.
- Create collaboration with influencers and game casters.
- Find external partners and establish a strong relationship with them in promoting and venturing in the promotion of the game.
Marketing freelance
Playwith Thailand
02.2018 - 07.2018
- Create and execute monthly and quarterly marketing plans for online pc games Rohan Online, Seal Online Returns, and Tera Online, focusing on SEA markets
- Establish networks and collaboration with partners who sponsored the marketing campaign for the products
- Devise integrated marketing plans for each game in partnership with the producers, Press Relations, social media and community management teams to exploit all available opportunities
- Oversee the media campaign including the designs of campaign kits, advertisements, and media channel to ensure the coherence of the outcomes.
Marketing freelance
IGG INC. (I GOT GAMES)
08.2017 - 03.2018
- Create monthly and quarterly marketing, together with oversee, plans for the mobile games Lords Mobile, Castle Clash, and Clash of Lords 2
- Directly, reporting to the Regional Manager
- Devise integrated marketing plans for each game in partnership with the producers, Press Relations, social media and community management teams to exploit all available opportunities
- Identify and search for new User Acquisition channels such as Google Ads, Facebook Ads, and other ad networks
- Create collaboration with influencers and game casters.
Marketing and PR manager
Wegames Thailand
09.2015 - 08.2017
- In charge of developing strategic marketing plans for the mobile games Three Kingdoms and Ragnarok Revival
- Identify mobile trends and strategic implications that lead to increased number of users and revenue
- Responsible for planning and budgetary control of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Manage relationships with third-party suppliers; control the budget of offline events and premiums
- Implement marketing and communications management plans and evaluate outcomes in both traditional and online channels.
Marketing Manager Assist.
GARENA ONLINE (THAILAND)
12.2012 - 08.2015
- Update and pinpoint the pc and mobile trends and strategic implications that lead to increased number of user and revenue
- Oversee the marketing activities for the game Hero of Newearth (HoN), League of Legends, Point Blank, FIFA online 3, and the application Bee Talk and Garena Talk Talk
- Responsible for planning and budgetary control of all digital marketing activities
- Identify trends and insights, and optimize spend and performance based on the insights
- Manage relationships with third-party suppliers; control the budget of offline events and premiums
- Implement marketing and communications management plans and evaluate outcomes in both traditional and online channels.
Marketing Communication
ASIASOFT CORPORATION PUBLIC COMPANY LIMITED
03.2010 - 11.2012
- Manage and implement the marketing and communication plans and evaluate outcomes in both traditional and online channels for the most popular MMORPG Raknarok Online, Rohan Online, Aika Online, Cabal Online, and Dragon Nest
- Writing press release and other promotional news
- Plan and implement brand communication of both above-the-line and below-the-line marketing activities
- Support and facilitate development and implementation of section business/marketing and PR plans.
PR and Account Executive
PIMPLUS PR AGENCY
09.2008 - 02.2010
- Interact with the customers and marketing agencies to sustain relationships between both, ensuring that communication flows effectively and successfully
- Design, plan, and implement creative work to customers for endorsement
- Handle dealings among established customers and construct proposals plus deals within selling guidelines
- Write press releases and plan other PR materials for well-known product accounts namely Tesco-Lotus, Sripanwa Phuket, commercial banks such as SCB and TMB, and beauty products in Elca company including La Mare, Este Lauder, Bobbi Brown, Mac, Jo Malone London, and others
- Plan and implement brand communications of both above-the-line and below-the-line marketing activities.
Education
Bachelor of Business Administration (BBA) - Marketing (IMC)
Assumption University (ABAC)
01.2009
Junior High School and Senior High School - Science-Mathematics
Nakhonsawan School
01.2005
Skills
- Project Planning and Management
- Company Branding & Awareness
- Public Relations Management
- Events planning trends
- Social Media Management
- New Business Development
- Partnership Development
Websites
Personal Traits
- Ambitious
- Leadership
- Team player
- Hardworking
- Responsible
- Optimistic
- Creative
References
- Mr. Danupon Srimek, 083-038-7645, danupon.s@seagroup.com, Assistant to The CEO, Business Relations Sea Thailand (Garena Thailand)
- Dr. Vorakorn Tuvachit, 087-330-7597, vorakorntvc@au.edu, Lecturer, Institute for English Language Education, Assumption University
Hobbies and Interests
- Reading
- Movies
- Music
- Socializing
Timeline
Marketing Manager Assis for International Business
,Premier Marketing PCL
08.2019 - Current
Marketing Freelance
PUBG Corp.
07.2018 - 07.2019
Marketing freelance
Playwith Thailand
02.2018 - 07.2018
Marketing freelance
IGG INC. (I GOT GAMES)
08.2017 - 03.2018
Marketing and PR manager
Wegames Thailand
09.2015 - 08.2017
Marketing Manager Assist.
GARENA ONLINE (THAILAND)
12.2012 - 08.2015
Marketing Communication
ASIASOFT CORPORATION PUBLIC COMPANY LIMITED
03.2010 - 11.2012
PR and Account Executive
PIMPLUS PR AGENCY
09.2008 - 02.2010
Bachelor of Business Administration (BBA) - Marketing (IMC)
Assumption University (ABAC)
Junior High School and Senior High School - Science-Mathematics
Nakhonsawan School
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