Nattapong Uamsatheanporn

• Business Transformation Structure for intensive companies such as in the past

- Rock Worth (B2B Furniture Business)

- TV Direct (TV Shopping)

- Khao Laor (Thai Supplement)

- SPS (B2B Furnitire Business)

• Train E-commerce Curriculum (Amazon, Seo, Facebook, Tiktok, Shopee , Lazada , Alibaba ,Ebay , E-commerce Marketing)
• Train for University (Business Structure & Online Business)

- Khonkaen University

- Kasetsart University

- King mongkut's institute of technology ladkrabang

• E-commerce & Digital Marketing Business Structures

- SPS (B2B Furniture Business)

- TV Direct (TV Shopping)

- Rockworth (B2B Furniture Business)

- Greenergies ( Solar Cell)

- etc

• Business Transformation ( Online & Offline)

• Launched 1 book in 2014: "เริมต้นทำเงินกับ Amazon" (Aug 2014)

• Responsible for growing Sell Out on online platform ahead of Category: to build and own the strategy to win on platform by bringing the platform team together under a clear vision
• Responsible for Delivering online Platform Budget & Trend (Net Sales & Channel Contribution): to deliver the Monthly and Quarterly Sales Target as well as the Annual Platform Profit Target (Client Contribution)
• Responsible for developing Partnership with online Platform: to drive the JBP process with their platforms
• Build bottom up activity and resource plan to deliver Sell Out and Sell In objectives
• Drive the internal planning cycle to ensure we have a good demand projection for their platform
• Manage and lead online team
• Build new business with opportunities, ex: New products, Health application.

• Develops and organizes short-term and long-term sales and marketing plan and strategies to ensure company objective achievement
• Directs and Monitors performance of company product’s sales nationwide
• Implement appropriate marketing programs to enhance sales volumes and market share
• Collects and analyzes information of competitive environments, customer behaviors to improve sales and marketing strategies and objectives
• Controlling and managing all sales activities, sales reports and sales team members
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities
• Developing your sales team through motivation, counseling and product knowledge education.

• Managing the eCommerce strategy from creation and execution to optimization
• Manage and lead the eCommerce business team; ensure the highest level of customer service and work towards maximizing e-Commerce sales via online platform (Lazada ,Shopee,JD & other online Channels)
• Manage and lead the eCommerce business team
• Conduct eCommerce campaign pre post analysis in order to improve future campaign planning
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising & content campaigns
• Plan & buy Online Media campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Ensures that E-Commerce is the key route to market and supports all offline channels through improved customer journeys and cross sell opportunities.

• Responsible for business strategies for online & Offline business solution
• Develop and execute sales strategy to drive business growth in business
• Develop Business solution for customer
• Develop business partnership as a sales channel
• Work Closely with Customer development team expand customers to online &Offline channel.

• Responsible for strategic E-commerce merchandising execution
• Plan and manage a set of KPI’s to achieve overall budgets including sales, margin, etc
• Manage in-season risks and opportunities and identify action plans to deliver KPIs
• Deliver the Online sales growth, conversion, average order value for E-commerce product areas
• Sourcing products for e-commerce/social media market
• Work closely with Buyer from Commercial
• Work with marketing to develop seasonal and promotional product releases and propose merchandise categories to complement the marketing calendar
• Maximize sales performance of the product catalog by identifying opportunities through analytical data on best sellers, new reaction, current and upcoming trends
• Analyze and identify range, product, pricing and brand opportunities within the market
• Develop and manage relationships with suppliers and manufacturers to ensure best prices, best item selection and availability
• Keep up to date with market trends and new products
• Conduct regular competitor and market analysis on range and be aware of competitor promotions and recommend relevant product development actions
• Manage suppliers and coordinate with fulfillment services to ensure stock is available for shipment in accordance with marketing calendar
• Achievement: Developed and implemented the concept for Makro Online (Professional Solution)
• Developed and implemented Shop in shop for Makro Online to educate customers
• Achieved sales target & profit for all 3 years
• Recruited more than 50 suppliers to cover business for makro online
• Developed and implemented new platform website.

• To manage the Field Service Operation and ensure service level to customer are achieved, and take appropriate rectification actions to meet committed Key Performance Indexes
• To manage the Workshop Service Operation and ensure zero failure of machines and MFPs setup and repaired in Workshop
• To manage the Spare Parts Operation and ensure consistent availability of service spare parts while maintaining healthy level of Inventory
• To manage the Service Coordination Operation and ensure all customers’ service request are recorded and attended to promptly
• Identify staffs development and training needs and ensure that training is planned, derived and executed in improving staffs’ knowledge, skill and personality
• Manage dealer website & online marketing tool for increasing sale (dealer)
• Achievement: Achieved customer service satisfaction level
• Achieved service dealer from all over Thailand
• Developed & Implement service training program for all dealers.

• Manage all aspects of the e-Commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies with the goal of driving traffic and increasing revenue
• Lead the business in E-commerce thinking in current and new market tools
• Develop long and short term strategies and tactics for growth
• Develop and manage budgets for marketing, operations, and technology
• Recruit, manage, and develop personnel to support business growth
• Manage operations to ensure customer satisfaction
• Meet revenue and profit targets
• Achievement: Expanded business development to export for online Channel (Fashion)
• Developed & implement E-commerce Team
• Achieved sales target every year.

• Response to Sharp Company sale performance and customer service quality
• Control Technicians to meet the company goals
• Manage day-to-day operation in Multifunction copier
• Provide multifunction copier service to customer as a professional service&sales Engineer
• Assess the efficiency of technician and create development plan of human resource
• Create training tools to practice technician staffs, eg., Network system, manual of copier
• Cooperate with Sharp Staff in Japan for machine and material resolution
• Present, Install and Training Color machine to customer and achievement of sales volume
• Be responsible for copying with the product quality management, coordinating with TISI and PQA, contacting with aboard companies (Japan, Malaysia, etc) for service policy and spare part and planning the stock of spare part.

• Responsible for test and repairing power supply for big machine, Blue box, Delta STE and reporting to boss about the result each week
• Manage weekly demands to company goals
• Control Technician to success at weekly demand.