NATTAPHORN KAYPETCH (TonFern)

• Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
• Designed sales and service strategies to improve revenue and retention.
• Conducted regular meetings with senior management team to review progress against established objectives.
• Delegated work to staff, setting priorities and goals.
• Created effective business plans to focus strategic decisions on long-term objectives.
• Guided management and supervisory staff to promote smooth operations.
• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
• Conducted research on potential vendors and products in order to make informed decisions.
• Negotiated contracts with the vendor for the purchase of products
• Negotiated pricing from vendors to secure optimal pricing, keep costs low, and obtain other benefits.
• Expand business opportunities by opening a new potential branch to achieve the department’s strategic plan.

• Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
• Research & Selects products and negotiates buying terms with vendors, including price, margin, promotion, and delivery
• Tracking sales to monitor the performance in category
• Produces store sales by providing point-of-purchase and shelf management services & POG
• Reviewing customer feedback to forecast sales trends and seasonal stock demand
• Researching and monitoring industry trends and consumer behavior to anticipate demand and changes in buying patterns
• Reviewing competitors, including pricing, profit, marketing and other progress
• Prepare Trade plan & promotion as appropriate
• Meets with store associates and the customer relationship management team to get feedback

• Accountable for achieving sales target and profit margin and manage in-store execution of assigned account within a yearly controlled budget.
• Preparing annual account plan which comply with company directions and retailer strategy in order to grow business and achieve company ultimate goal.
• Leading and conducting business review, Top-to-Top and JBP meeting with assigned account.
• Contribute to the commercial vision by sharing account perspective, risks and opportunities
• Build, accurately forecasts and achieve the account results: turnover, market share, profit
• Build the action plan to implement the Division and channel strategy
• Build a deep customer intelligence and strong network with key stakeholders at the retailer’s
• Work closely with other departments (Supply, Controller, finance, marketing, Trade Marketing) Connect Account key stakeholder of all functions

Trade Marketing Manager.

• To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
• Develop and implement the Trade Marketing strategy to contribute to brand growth targets and cross-category business objectives.
• Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets.
• Implement, monitor, and improve processes to link all marketing activities with the a

PC and BA Development Manager

• Lead and drive PC and BA to achieve sales growth and market share through offline and online platforms.
• Review performance outcomes, analyze business, and build a strategic action plan to impact sales for each location to ensure the achievement of sales and KPI expectations.
• Oversee the retail BA population on recruiting, onboarding, and retention plans. Monitor the BA turnover rate.
• Allocate sales targets for each store, monitor, and analyze daily, weekly, monthly, and quarterly results to ensure sales are in line with brand, store, and divisional objectives.
• Coaching, training, motivating, and developing the BA team. Take corrective measures to strengthen their performances.
• Ensure sufficient budget to support training and BA development activities.
• Works closely with the Sales Team, Marketing, Trade Marketing, PR, and digital to define the best 360º strategy for the retailer.

• Analyze, monitor, and execute tasks for key accounts to achieve sales targets and improve account performance, aligning with business goals.
• Create an annual business plan/trade marketing plan, taking into account levers of growth to achieve brand results (sell-in, sell-out, market share), and the profitability of brands within the account.
• Lead or participate in the negotiations with clients on key launches, space, location, and stock.
• Establish and implement the plan, including trade marketing, animation, merchandising, and training.
• Follow up on the return on investment of actions and animations.
• Drive the performance of their accounts, and manage stock agreements with trade partners.
• Monitor contracts and invoices associated with the brand.
• Prepare and conduct brand strategy meetings with the trade marketing.