Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Natchada Sattarujarwong

Natchada Sattarujarwong

Marketing Director
Bangkok,10

Summary

Dynamic leader with a proven track record at KCG Corporation (Imperial Brand), Wan Thai under Ajinomoto Group (YumYum Brand), URC Thailand ( Fun-O brand), excelling in strategic planning and team leadership. Spearheaded innovative product launches, enhancing market share and profitability. Adept at data analysis and mentoring, driving cross-functional collaboration to achieve significant business growth and client satisfaction.

Overview

23
23
years of professional experience

Work History

Vice President Biscuit

KCG Corporation Public Company Limited.
04.2022 - Current
  • Led cross-functional teams for the successful completion of major projects ( Imperial Cookie Less sugar, Gold selection Cookie, Exclusive Giftsets), resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Managed financial planning P&L and A&P budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
  • Launched new products ( Imperial Less sugar, Gold selection) or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversaw divisional marketing, advertising and new product development.

Marketing Manager

Wan Thai Industries Co.,Ltd (Affiliated of Ajinomoto Group)
07.2017 - 03.2022
  • Develop NPD to meet customer's needs and increase market share. ( YumYum Instant Noodle)
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Group Product Manager

URC Thailand Co.,Ltd
03.2003 - 12.2016
  • Increased sales by spearheading comprehensive competitor analysis efforts and adjusting strategies accordingly.
  • Mentored junior Product Managers, helping them develop essential skills for career growth in the industry.
  • Successfully brought products from concept to market, achieving No.1 Market share and strong financial results. ( Fun-O , Dewberry, Cream-O, Magic Brand )
  • Developed pricing strategies with thorough market research, ensuring profitability and competitiveness.
  • Coordinated project planning and execution with team members and team leads.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Conducted market research to identify new opportunities and target markets.

Education

MBA - International Business

St.Mary University of Minnesota
USA
04.2001 -

BBA - Accounting And Finance

Thammasat University
Bangkok
04.2001 -

Skills

Team leadership

Timeline

Vice President Biscuit

KCG Corporation Public Company Limited.
04.2022 - Current

Marketing Manager

Wan Thai Industries Co.,Ltd (Affiliated of Ajinomoto Group)
07.2017 - 03.2022

Group Product Manager

URC Thailand Co.,Ltd
03.2003 - 12.2016

MBA - International Business

St.Mary University of Minnesota
04.2001 -

BBA - Accounting And Finance

Thammasat University
04.2001 -

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Natchada SattarujarwongMarketing Director