Summary
Overview
Work History
Education
Skills
References
Interests
Timeline
Generic
NARONG JAICHOP

NARONG JAICHOP

General Manager
Suanluang

Summary

Dynamic hospitality professional with over 18 years of experience in hotel operations, specializing in reservations and room department management. Proven track record in business analysis and financial planning, complemented by over 7 years in business development. Results-oriented leader dedicated to driving growth through innovative marketing strategies and meticulous organizational skills. Committed to fostering new business opportunities and enhancing operational efficiency within the hospitality sector.

Overview

20
20
years of professional experience

Work History

General Manager

Cassia Rama 9 Bangkok by Banyan Group(Pre-Opening)
05.2024 - Current
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed budget implementations, employee evaluations, and contract details.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Formulated policies and procedures to streamline operations.
  • Developed and implemented strategies to increase sales and profitability.

Cluster General Manager

Ramada by Wyndham SK 87 & Ramada Plaza SK 48
03.2023 - 05.2024
  • Analyzed guest feedback reports to identify areas of improvement and develop action plans for addressing any shortcomings.
  • Enhanced overall hotel performance by implementing strategic plans and monitoring key performance indicators.
  • Collaborated with sales teams to develop targeted strategies for attracting new business from various market segments.
  • Monitored competitor activity, making recommendations for adjustments in strategy when necessary to maintain a competitive edge within the market.

Hotel Manager

Best Western Nada Don Mueang Airport Hotel (Pre-Opening)
05.2022 - Current
  • Plays a significant role during the opening process of the hotel. Assist and manage the requirements necessary for a successful opening.
  • I will oversee the quality process to ensure guest satisfaction by consistent delivery of both product quality and service.
  • Achieve the hotel's financial objectives. prepare plans and budgets.
  • To manage all phases of hotel management, including sales and marketing, human resources, food and beverage, events, and meetings, budget/forecast management, room, housekeeping, and preventive maintenance.
  • Give instructions to department heads.
  • Ensure efficient use and management of premises, inventory, equipment/facilities.
  • Liaise with the main stakeholders and owners to ensure set expectations and transparency.
  • Develop actions for improvement, and conduct cost savings.
  • Hold regular briefings and meetings with all head of departments.
  • Ensure full compliance to hotel operating controls, SOP's, Policies, procedures, and service standards.
  • Lead all key property issues including capital projects, customer service, and refurbishment.
  • Deliver hotel budget goals and set other short and long-term strategic goals for the property.
  • Closely monitor the hotel's business reports on a daily basis and take decisions accordingly.
  • Draw up plans and budget (Revenues, costs, C&E, etc.) for the owners.
  • Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipment and services.
  • Lead in aspects of business planning.
  • Assisting in residential sales as and when required and developing with strong sales prospects.
  • Measure the effectiveness of broad-based marketing plans and yield management efforts to maximize the number of market segments needed and to drive the sources of revenues.

Director of Sales

Holiday Inn & Suites Siracha Leamchabang
09.2020 - 04.2022
  • -To increase talent and provide a team growth direction and mentor to develop within the Organization.
  • - Empathize dynamics of the market and to make and arrange strategic plan.
  • - To provide Leadership through effective communication of vision.
  • Coach the Sales manager to develop their value as Sales Leaders.
  • -Control the monthly sales reporting process analyzing and reporting measurements including orders, revenue and the actual process to goal.
  • - Manages and oversees the sales operations in an organization, Their main duties include designing plans to meet sales targets.
  • -Developing and cultivating relationships with clients and evaluating costs to determine their products’ pricing when selling to customers.
  • -Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
  • - Understand industry-specific trends and landscapes.
  • -Report on forces that shift strategic directions of accounts and tactical budget.
  • - Identify and close new business, have current knowledge of hotel rates, strategies (LNR,KNR) , Business case , discounts and promotions, Respond to all sales inquiries,RFP' and other leads accurately, timely and in a professional manner.

Director of Revenue & Sales

Novotel Bangkok Bangna hotel
08.2018 - 08.2020
  • DIRECTOR OF SALES RESPONSIBILITIES:
  • - To develop client-focused , Differentiated and achievable solution.
  • -Develop and execute strategic plans to achieve sales targets.
  • -Effectively source out new corporate clients, continue relationships with current clients and identify the new business from a result of relationship.
  • -Be responsible for proactively soliciting and managing group, catering related opportunities.
  • -To motivating Sales team, assessing costs and competition.
  • Develop and promote daily weekly monthly and quarterly sales objectives
  • -Estimate sales volume and profit for current and new products.
  • REVENUE RESPONSIBILITIES:
  • - Manage and maintain Corporate, group and transient inventory controls.
  • -Develop monitor and adjust sales and pricing strategies.
  • - Provide critical analysis of strategies, room strategics ,FB Strategics, and demand factors.
  • -Conduct competitive and Demand analysis.
  • -Maintain Distribution channel data integrity.
  • -Implements appropriate hotel inventory distribution strategy, maintain accurate rates and inventory allotments in the IDS/GDS/ and property PMS in a timely manner to promote rate parity throughout all booking channels.
  • -Develops near and long-term top-line rooms revenue hotel forecast upon request from the top management, Accor Director of Revenue management.
  • - Leads all preferred, consortia and promotional rates in GDS and PMS.
  • -Ensure that all rooms statistics reports, including the Financial statement and any other related report are accurate and consistent.
  • -Manage all aspects of rate & inventory management as outlined in the services contacted.

Room Division & Revenue Manager

Novotel Bangkok Bangna hotel
04.2016 - 07.2018
  • ROOMS DIVISION RESPONSIBILITIES:
  • - Management and coordination of all Rooms area departments (Including Front Office, Housekeeping, Engineering /Maintenance and Security) and managing staff, plan develops.
  • -Implements and evaluates the quality of the property’s guest room, Strives to continually improve guest and employee satisfaction and maximizes the financial performance of the department.
  • -Ensures that Novotel brand 's standard , Targets customer needs, and procedures are being followed.
  • -Leads specific team while assisting with meeting or exceeding property goals.
  • -Focus on growing revenues and maximizes the financial performance of the department.
  • - Create a financial budget and plans.
  • - Evaluate cleanliness of areas in order to make sure that they are clean and presentable for customers.
  • -Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.
  • -Oversee a hospitality revenue by understanding monitoring, predicting and reacting to consumer behavior. in order to maximize revenue or profits, maintain budgeted gross profit, and minimize expenditures.
  • -Respect optimal food safety and hygiene during preparation, manufacturing processing storage, distribution, and delivery of food products.
  • -Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feed at ease and support special requirements.
  • -Plan staff time and shifts to reflect the demands of the business.
  • -Monitor formal or official viewing and examinations in order to regularly test and inspect property and equipment.
  • - Guarantee communication and cooperation with all the entities and teams in a given organization according to the company strategy.
  • REVENUE RESPONSIBILITIES:
  • - Manage and maintain corporate, Group and transient inventory controls.
  • -To develop, monitor and adjust sales and pricing strategies.
  • -Provide critical analysis of strategies, room strategics and demand factors.
  • -Conduct competitive and demand analysis.
  • -Maintain Distribution channel data integrity.
  • -Implements appropriate hotel inventory distribution strategy, maintain accurate rates and inventory allotment in the IDS/GDS and property PMS in a timely manner to promote rate parity .
  • -Develops near and long term top-line rooms revenue hotel forecast upon request from the top management, ACCOR Director of Revenue management.
  • Leads all preferred, consortia and promotional rates in GDS and PMS.
  • - Ensure that all rooms statistics reports, including the Financial statement and any other related reports are accurate and consistent.
  • -Manage all aspects of rate & inventory management as outlined in the services contacted.

Front Office manager & Revenue Manager

Novotel Bangkok Bangna
03.2015 - 03.2016
  • FRONT OFFICE RESPONSIBILITIES:
  • -Supervise the day-to-day operations of front desks and reception areas for business primarily in the hospitality industry, followed Novotel Brand's standard.
  • -Supervise administrative and clerical duties, and address customer complaints and queries.
  • -Ensure the front desk is tidy and has all necessary stationery and material.
  • -Train, supervise and support office staff, including receptionists, security guards, lobby areas, reservation and operator.
  • -Ensure timely and accurate customer service.
  • -Handle complaints and specific customers requests.
  • -Troubleshoot emergencies.
  • -Ensure proper mail distribution.-Prepare and monitor office budget.
  • -Assist in planning company events, Meetings, luncheons, and employee team building activities or special projects as needed.
  • -Create, organize and maintain schedules for all employees.
  • REVENUE RESPONSIBILITIES:
  • -Implement revenue management operations, procedures and best practices.
  • -Identify new revenue opportunities and manage day to day yield operations.
  • -Provide daily, weekly and monthly dynamic forecast of expected results, variances and budget comparison.

General Manager

Salil hotel group
09.2011 - 02.2015
  • -Oversee the operations functions of the hotel, as per the Organizational chart.
  • -Hotel regular briefings and meetings with all head of departments.
  • -Ensure full compliance to Hotel operations controls, SOP's policies, procedures and service standard manner.
  • -Lead all key property issues including capital projects, customer service and refurbishment.
  • -Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating budget, Marketing & Sales and Capital Budget.
  • -Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded.
  • -Deliver hotel budget goals and set other short and long term strategic goals for the property.
  • -Developing improvement actions, carry out costs savings.
  • -Closely monitor the hotels business report on a daily basis and take decisions accordingly.
  • -Maximizing room yield and hotels revenue through innovative sales practices and yield management programs.
  • -Draw up plans and budget (revenue, costs, etc) for the owner.
  • - Coordination with HOD's for the execution of all activities and functions.
  • -Accountable for responsibilities of department heads and taking ownership of all guest complaints.
  • -Assisting in residential sales as and when required and developing with strong sales prospects.
  • -Responsible of safeguarding the quality of operations both (Internal & External audits).
  • -Responsible for legalization, Occupational Health & Safety Act, Fire regulations and other legal requirements.

Hotel Manager

Le Palais Juliana hotel
08.2010 - 08.2011
  • - To responsible for the day-to-day running of a lodging facility.
  • -Attend the pre-season management training course and actively participate in delivering training sessions if required.
  • -Create a set-up schedule for your team to help maintain focus, good time management and maximize report familiarisation.
  • -Oversee all operational, Quality and guest related aspects of running of resort.
  • -Supervise and organize all resort staff and ensure that the high standards that the company expects are maintained whilst exceeding any service and sales targets set by senior management.
  • - Oversee personnel including receptionists, kitchen staff, and office employees.
  • -Welcome and register guests once they arrive.
  • -Resolve issues regarding resort service, amenities and polices.
  • -Create and apply a marketing strategy to promote the hotel's services and amenities.
  • -Partake in financial activities including establishing room rates, setting budgets, and assigning funds to departments.
  • -Organize activities and assign responsibilities to employees to ensure productivity.

Front office Leader

Ibis Pattaya hotel
08.2008 - 07.2010
  • -To create one of the most powerful first impressions for our guests. Friendly and outgoing personality.
  • -To be an information provider, diplomat, salesperson, hotel representative and public relations agent all of which needs to be portrayed with utmost politeness.
  • -Monitor daily guest arrivals, ensuring all reservations are honored
  • - Schedules the front office staff.
  • -Maintains working relationships and communicates with all departments.
  • -Maintain master key control.
  • -Verifies that accurate room status information is maintained and properly communicated.
  • -Resolves guest problems quickly, efficiently and courteously.
  • -Reviews and completes credit limit report.
  • -Enforces all cash-handling, check-cashing and credit policies.
  • -Maximize room revenue and occupancy by reviewing status daily , Analysis rate variance
  • -Operate all aspects of Front Office computer system, including software maintenance report, generation and analysis and simply configuration changes.
  • -Ensure logging and delivery of all messages, packages , and mail in timely and professional manner.
  • -Review daily front office work and activity reports generated by Night audit.
  • -Review front office log book and guest feedback forms on a daily basis.
  • -Perform other duties as requested by management.

Front Office & Reservation

Ibis Bangkok Siam & Ibis Bangkok Huamark hotel
07.2005 - 07.2008
  • RECEPTIONIST & NIGHT AUDITOR
  • -Welcome guests and visitors to the front Lobby of the facility, record their information and choose a room or rooms for them based on their needs.
  • -Coordinate solutions quickly when guests experience problems in their room by working with housekeeping and/or service staff.
  • -Collect the guest's payment using either credit/debits cards, cash or check in account information for rooms at the end of easy stay and ask for a room deposit when necessary.
  • -Settle the facility register at eh end of each shift or day by counting the drawer, printing receipts and running financial activity reports.
  • -Ensure that extra services ordered by the guests, Such as alcoholic drinks, entertainment and food are properly accounted for and charged on the final bill.
  • -Communicate with other hotel staff, such as housekeeping or maintenance, when rooms are ready to be cleaned or repaired in preparation for a new guest.
  • -keep the hotel lobby area inviting and clean by and clean by vacuuming, dusting, setting up welcome supplies and other various duties.
  • RESERVATION RESPONSIBILITIES:
  • - Leading the team in the absence of senior management.
  • -Ensure smooth operations of the department and focus on continuous improvement.
  • -Maintaining course to achieve set business goal for both of department and individual team members.
  • -Be a hands-on leader effectively handlin incoming reservation requests, follow-ups, reporting and rostering so all administrative requirements are completed.
  • -Encourage salesmanship by team members in s cross- selling & Up -selling and capture opportunities through all distribution channels.
  • -Uphold our high standards of quality and perform audits on team outputs.
  • -Lead a motivational and cohesive team in an multicultural setting both within the department and with other colleagues.
  • -Follow all reasonable work-related requests made by the manager which may be outside normal job activities, to achieve complete quest satisfaction and service.

Education

MBA - Marketing

Srinakarinwirot Prasarnmitr University
Bangkok
04.2001 -

Bachelor Science - Faculty Agriculture

Kasetsart university
03.1998

Skills

  • Microsoft word
  • English Language
  • Strategic leadership
  • Proficient in negotiation strategies

Customer relationship management

Team leadership

Business development

Quality management

Expense control

References

References available on request.

Interests

sport, Traveller, Social media Marketing, Investment

Timeline

General Manager

Cassia Rama 9 Bangkok by Banyan Group(Pre-Opening)
05.2024 - Current

Cluster General Manager

Ramada by Wyndham SK 87 & Ramada Plaza SK 48
03.2023 - 05.2024

Hotel Manager

Best Western Nada Don Mueang Airport Hotel (Pre-Opening)
05.2022 - Current

Director of Sales

Holiday Inn & Suites Siracha Leamchabang
09.2020 - 04.2022

Director of Revenue & Sales

Novotel Bangkok Bangna hotel
08.2018 - 08.2020

Room Division & Revenue Manager

Novotel Bangkok Bangna hotel
04.2016 - 07.2018

Front Office manager & Revenue Manager

Novotel Bangkok Bangna
03.2015 - 03.2016

General Manager

Salil hotel group
09.2011 - 02.2015

Hotel Manager

Le Palais Juliana hotel
08.2010 - 08.2011

Front office Leader

Ibis Pattaya hotel
08.2008 - 07.2010

Front Office & Reservation

Ibis Bangkok Siam & Ibis Bangkok Huamark hotel
07.2005 - 07.2008

MBA - Marketing

Srinakarinwirot Prasarnmitr University
04.2001 -

Bachelor Science - Faculty Agriculture

Kasetsart university

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NARONG JAICHOPGeneral Manager