NARAK RASRI
Hotel Business Development
Phrakanong,BKK
Summary
Highly accomplished, P&L driven hospitality executive with 15+ years of experience directing complex, multi-million baht service operations and real estate assets. Proven success in driving 45% EBITDA growth, optimizing revenue management strategies, and developing high-performing, cross-functional teams. Expertise in strategic planning, capital expenditure (CAPEX) management, and cultivating a high-touch customer experience (CX) culture resulting in top-tier Net Promoter Scores (NPS). Seeking to leverage leadership skills in Asset Management, Corporate Operations or CX Strategy
Overview
17
17
years of professional experience
2
2
Languages
Work History
General Manager
Best Western Click Sathorn 11
04.2023 - Current
- Responsible for full pre-opening set up, Quality Assurance by BWH, Financials and Budgeting, Sales & Marketing Strategy. Develop restaurant strategy, menu creative and successful launch in October 2023. Operation Excellence.
- Successful obtain sustainability certificate(GSTC)
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Managing Director
Patamma Hideaway and Organic Farm
11.2021 - 04.2023
- Responsible construction and pre-opening project leadership, Final project proposition and market target. Ensuring operation excellence. Evaluated and authorized hotel technologies (PMS, POS). Interior set up for guestrooms and villa. Staff Development.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
Associate Director of Hospitality & Assets Management
Montazure, Kamala, Phuket
02.2019 - 07.2020
- Responsible pre-opening set up project leadership, Investment fund. Oversee hotel operator management and all outsource contract under signed agreement as owner representative. Responsible to approve preventive maintenance schedules and oversee major renovations and equipment replacement. Ensuring stakeholder relations.
- Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures in various departments.
- Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
General Manager
Hotel Clover Asoke
06.2015 - 01.2019
- Responsible for full pre-opening set up, Financials and Budgeting, Sales & Marketing Strategy. Hotel SOP. Involved to design theme of corridor, guestroom decoration. Later promoted to Vice President, Business Development
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
Hotel Manager
Aspira Hospitality
06.2014 - 06.2015
- Responsible to oversee multi properties, pre-opening project under iCheck Inn brand. Ensuring operation excellence. In charge as Assistant General Manager for Pantip Suites Hotel under management contract by Aspira.
Front Office Manage & Spa Manager
Imm Fusion Sukhumvit
05.2009 - 05.2014
- Responsible Front Office and Spa Section. Worked closely with Sales & Marketing on strategy to drive direct booking and Repeat guests, also attended P&L meeting and budgeting. Task force to be trainer for hotels under Imperial group to train Guest Satisfaction Survey successful in order new technology launch by head office team.
Education
Bachelor Arts - English - Sociology & Anthropology
Ramkhamhaeng University
One-year Certificate - undefined
International Hotel Industry and Tourism Management School (I-TIM)
Skills
Financial & P&L Leadership
References
Karim, Goolamari, Business Owner, Contact Data Available upon request
AWARD
VP Choice Award | BWH Hotels, 2025 Asia General Manager Meeting, Top Produced Partner, 2024 Trip.com Envision in Shanghai
Timeline
General Manager
Best Western Click Sathorn 11
04.2023 - Current
Managing Director
Patamma Hideaway and Organic Farm
11.2021 - 04.2023
Associate Director of Hospitality & Assets Management
Montazure, Kamala, Phuket
02.2019 - 07.2020
General Manager
Hotel Clover Asoke
06.2015 - 01.2019
Hotel Manager
Aspira Hospitality
06.2014 - 06.2015
Front Office Manage & Spa Manager
Imm Fusion Sukhumvit
05.2009 - 05.2014
Bachelor Arts - English - Sociology & Anthropology
Ramkhamhaeng University
One-year Certificate - undefined
International Hotel Industry and Tourism Management School (I-TIM)