Naphaschaya Pumaneratkul

• Drove revenue growth by driving product adoption through test-and-learn programme and tailoring solutions to the app client across Indonesia, Thailand, and Vietnam
• Improved measurable KPI by co-hosting bi-weekly performance reviews, delivering customized, strategic recommendations
• Leveraged Brand Lift, Unified Lift, and other measurement tools to quantify impact and optimize campaign tactics

Achievements: 42% revenue growth YoY in Q1 2025

• Designed tailored strategic pillars for automotive and food-delivery app clients, helping them cut CPL/CPQL and CPA/ROAS with innovative TikTok products.
• Worked hand-in-hand with sales and product teams to launch initiatives and lead quarterly business reviews , turning raw data into practical next steps.
• Employed Brand Lift, Conversion Lift, Ad Affectiveness & Store Visit studies to validate impact and refine tactics
• Maintained data hygiene and a live CST dashboard for accurate, real-time tracking

Achievement: 42% YoY revenue growth in 2024, highest revenue share amongst SEA countries during 2024

• Oversaw 60+ SMB clients, aiding business goals and driving team revenue growth
• Enhanced ad performance through tailored solutions, boosting CPA, ROAS, and ROI
• Developed a sales performance dashboard, improving team productivity
• Established a tiering program, standardising client treatment and ensuring revenue growth

Achievements: Consistently exceeded revenue targets throughout 2022.

• Boosted key metrics via cross-functional collaboration, and revamped online marketing funnel
• Created a performance dashboard to streamline optimization
• Led a team of 4, managing a quarterly budget of >$600k

Achievements: Achieved a 60% QoQ decrease in CPI, 2X QoQ decrease in CPO, 1.5X QoQ increase in CVR, and 2X revenue growth from 2018 to 2019.

• Spearheaded analytical initiatives to optimise Google and Facebook ad performance, specialising in real estate and airline industries

Achievements: Generated 34X Return on Ad Spend for a key airline client and captured 98% of Google Search ad impressions.

• Developed and implemented lead generation strategies for online co-marketing campaigns partnering with Microsoft, Cisco, Dell EMC and HPE

Achievements: 52% growth in Marketing Development Fund QoQ, 3X website traffic growth for co-marketing pages MoM

• Planned and prepared materials for Facebook and Search Ads campaigns
• Managed product nomination process on Seller Centre

• Developed and executed promotional marketing campaigns i.e. editorial, app banners and noti, and social platforms