Napaporn Theerapanyopat

****Keep role & responsibility as Category Manager, further to manage team with subordinated, Category Supervisor by Channels

• Translate category /shopper insight also define point of sale strategy at the channel/key customer level
• Develop sales business plan to achieve company objective and focus on winning at point of purchase
• Category A&P Budget Management (P&L Simulation)
• Be the central point and process driver for point of purchase plan and implementation
• Define strategy and plan to ensure successful product listing and drive for product distribution (NPD Launch/Speed to Market)
• Be responsible for setting competitive pricing points, providing price guideline to sale team and adjusting the pricing to ensure competitiveness
• Define promotional strategies to achieve sales goals and tailor promotional mechanic to each channel and key customer
• Drive for attractive product presentation/visibility and effective communication at point of sales
• Develop in-store success pictures for new product launch/re-launch and prepare schedule for various campaigns by channel and key customer
• Work very closely with Shopper Activation team for implementation plan & schedule
• Co-ordinate with demand planner for effectively planning and forecasting products during promotion and new launch/re-launch
• Ensure accurate and timely communication and delivery of all information, and materials to sales
• Monitor and ensure the execution at the Point of Purchase aligned with defined point of sales’ strategy and plan
• Analyze market/ channel data, competitors’ movement, and program performance, then present findings and recommend future program, and development of plan
• Half Year/ Annual JBP with Top key retialers
• Special Project Owner - Laundry Project, New business & opportunity of Laundry Partner Activity, HORECA Project

• To develop category and channel strategies with initiatives, optimizing to Thailand market
• To strengthen market share as No. 1 leader in Feeding category
• To synergize commercial team under Brand
• To ensure growth of net sales revenue, P&L, trade spending, A & P as budgeted
• To manage overseas clients as a trade marketer, brand development marketer, and ensure yearly sales performance vs target
• To propose source of growth and present plan to clients
• To manage E-commerce channel for prosperous growth
• To develop merchandising guideline

• Take ownership in driving KPIs of brands in charges (sales, distribution, visibility, inventory, forecast accuracy, A&P management, EBIT, and etc…)
• Ensure the approved Marketing Budget is allocated toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant suppliers’ brands
• Continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives
• Resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
• Interaction with principal’s representatives to provide service, information upon principal’s requirement within the distributorship agreement
• Conduct business review presentation; provide consolidation of sales/ distribution reports (monthly or ad-hoc) and spending/ fund reports
• Sales forecast, distribution and business/trade activity planning – annually master forecast and quarterly, monthly action and/or revised planning (degree of details varies among principals)
• Ensure all marketing activities are within allocated A&P budget determined for relevant channels
• Ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms
• Liaise closely with clients to secure full or partial activities funding for ad-hoc activities
• Work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives
• Play a strategic role in ensuring range and product selection meets market trends and requirements
• Prepare NPD launch within timeline and conduct product training to relevant team
• Market research on pricing, competitor promotion
• Work with clients to define pricing strategy and what’s insight of customer needs
• Sales target and distribution target break down (after finalizing with principal and getting agreement from sales heads) by SKU by month and by region/ channel. Monthly reviewing for revision if necessary, then sending sales teams a confirmation
• Monthly sales, distribution update report. Promotion planning and its memo released/ system installed for execution. Its execution/ revaluation monitoring
• Distribution penetration/ expansion action planning. Launch planning, pipeline planning, sales training for new product launch. Field check
• Prepare weekly, monthly sales/distribution reports and other report if any and send to company’s clients on request
• Take mainly charge to follow up with Clients to clarify and complete A&P reimbursement process from Client
• Coordinate with Procurement Team to verify vendor and select best vendor to ensuring cost efficiency
• Prepare and arrange documentation for financial purpose as per company policy

• Traditional Trade Channel (OTC, Baby Stores, Cash Van)
• Brand equity alignment and building POSM, Premium Promotion in-store execution
• Work closely with marketing team to engage on Brand Plan for leverage communication into promotions & related events, channels, and distributor (sales team)
• Work closely with customer insight team to identify key customer needs and opportunities to develop promotions & events
• Analysis sales data, Nielsen find out the strengthen and opportunity areas and/or customers with action plan
• Simplify trade programs to NC for in – store with better and matter execution to customer
• Initiate trade program to drive sales volume and value as target thru traditional trade (OTC & Baby Store, Cash Van)
• Manage & Control merchandising A&P budget
• Evaluate each trade promotion at pre & post promotion
• Lead & coach distributor and agency on trade planning
• Create theme/concept of an exclusive event for Top sellers dealers ultimately
• Analysis trade gap to initiate trade plan and its activities, distribution for opportunities
• Evaluate competitors’ promotion and events to find effectiveness for improvement ourselves

• Mainly responsible to Innovation Projects that relate to each Channels (MT> etc.) for driving the events proceed smoothly throughout the events.
• Support Gimmick Promotions & Add-hoc activities to go on stores for driving sales.
• Search & Source the quality premium as per the user’s requirement (MT>) within budget also ensure they go with visibility in stores.
• Ensure all premium projects have gone through the right process (Sourcing, Bidding, Contracting, Producing, and Delivering) and ready for Promotion Launching.
• Bottom to Top working on monthly Deployment Sheet to KAM, ISAM, and SUP NC also distributing to NC in areas.
• Consolidate and follow up “Price Check Monthly Report”.
• Ensure NC database is up to date for POP/Premium delivery.
• Organize meetings, room booking for internal Div. requirement (GT)

• Work as a key contributor for Sunrise Project (Wave 3 & Wave 4) since 2010 to ensure our service of ground transportation, accommodation, and all facilities reached to hundreds of people who came to support the Project from all MJN sites /Third Party.
• Seek and deal with the hotels, vendors for serving SAP guests the most comfortable while they were staying in Thailand.
• Perform Administrative duties effectively to both internal and external clients.
• Work multi tasks for both my main direct report- Regional QA and Nyoman as my dotted line Director.
• Perform problem solving on SAP system and others up to desire from the team.
• Demonstrate meeting arrangement on both inside and outside as per the availability.
• Consolidate and update the monthly reports of Asia Supplier Performance and Product Complaint to Quality Manager.
• Organize an internal and external meeting for the team members according to the requirement

• Assist all secretarial / administrative jobs to President, Group President and other expatriates
• Flight & Hotel Booking including to negotiate for the Corporate Agreement
• Business trip arrangement
• Manage and control filing system and update index of files and form regularly
• Organize internal meeting and external conference
• Extend the good service to welcome and entertain all coming customers
• Handle the incoming calls and information, obtaining all relevant information and passing on to appropriate personnel
• Work and coordinate with other departments to ensure that the responsible job of the department meets target and goals
• Consolidate and do the Monthly Report present to the President
• Take a responsibility to purchase order for the Executives following to their requirement
• Arrange and handle with management expenses reports
• Keep high confidential matters related to the Supervisor and organization.

• Take care for visa and work permit applications process.
• Organize benefits and welfare and ongoing for life & health insurance, provident fund and etc.
• Deal with benefits and welfare’s vendor/provider, Negotiate to meet company favorable.
• Perform new benefits’ program for employee’s choices to meet company budgets and values.
• Perform ad-hoc HR project and job interview for English speaking position as assigned such as Passenger Service Agent.
• Coordinate and being a center for HR team, update and Modify HR format in daily operation.
• Assist HR Director for secretarial tasks as assigned
• Coordinate with the Embassy or other government liaisons as per expatriates’ requirement.

• Arrange yearly of Summer &Winter Flights Schedule to Department of Civil Aviation, Thailand to get the flight permission.
• Contact and survey for Air Crew hotels for making a corporate contract.
• Contact with sales manager/executive hotels for up-to-date the agreement between Airlines and Hotelier.
• Correspondence by e-mail, telex, phone calls, and facsimile.
• Cooperation with Taiwanese and Thai co-workers about flight schedule report or any readjustment flights.
• Submit Visa/Work Permit Application for expatriate.
• Booking Flights/ Hotel / Restaurant or any appointment for Taiwanese General Manager.
• Cooperate and response to other Airlines in IATA members for Interline Ticket requisitions both on business and leisure trip.
• All of secretarial and administrative jobs on daily in & out to company.

• Reserve Hotel accommodation and Flight tickets
• Submitting and extending visa
• Making Appointment
• Take Minute of the meeting
• Answering telephone call
• Contacting both government and private company
• Taking care stock of wine and others miscellaneous
• Searching News relevant with the project
• Handling Pretty Cash and Personal expense

• Making Appointment
• Email correspondence
• Contacting with telecom vendor and suppliers
• Answering telephone call
• Surveying area service
• Accompany with Japanese Manager
• Meeting outside
• Handling basic A/C
• HR Management

• The job descriptions are the same as AJi Co., Ltd.