Summary
Overview
Work History
Education
Skills
Accomplishments
Area Of Expertise
Certification
Personal Information
Timeline
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Napak Yimthanom

Napak Yimthanom

Retail, Brand Management
Samut Prakan,11

Summary

Accomplished leader with a proven track record at CMG. Increased revenue by over 750 MB through strategic planning, budgeting, and team leadership.

Demonstrated expertise in fostering high-performing teams and driving operational efficiency. Excelled in brand management, market expansion, and adaptability.

Overview

14
14
years of professional experience
2
2
Certifications

Work History

Head of Guess Watch, Underwear Group and Own Brand

CMG
04.2022 - Current

· Financial Performance: Generated over 750 MB in revenue and successfully managed profit and loss.

· Team Leadership: Led the team to execute the plan and developed a high-performing team for succession planning.

· Business Strategy: Maximized revenue and profit through strategic planning and marketing, while adapting to the competitive landscape.

· Operational Improvement: Streamlined processes, reduced costs, and enhanced efficiency.

· Product Development: Successfully launched new products and aligned them with market needs.

· Brand Management: Built and maintained a strong brand identity and expanded market reach.

· People Management: Cultivated a positive and inclusive workplace culture that valued diversity and employee development.

Senior Brand Manager

CMG
04.2019 - 03.2022

· Optimized budget allocation and negotiated strategic partnerships to drive sales growth and profitability.

· Implemented data-driven decision making based on sales data, advertising performance, and customer feedback.

· Developed training materials to ensure effective brand communication across the organization.

· Increased market share through targeted product launches and promotional campaigns.

· Managed cross-functional teams for successful new product development and launch.

· Developed pricing strategies to maximize revenue while maintaining market competitiveness.

· Streamlined internal communication to foster collaboration and support brand objectives.

· Enhanced brand awareness through strategic marketing plans, branding campaigns, and social media initiatives.

Sales Manager

CMG
06.2016 - 03.2019

· Increased sales revenue through effective sales strategies, customer relationship management, team leadership, and problem resolution.

· Developed and executed sales strategies, identified new business opportunities, and expanded market share.

· Managed key accounts, developed product knowledge, and provided tailored solutions.

· Recruited top talent, fostered a positive work environment, and provided training and mentorship.

· Implemented CRM systems, evaluated competitor offerings, and improved sales forecasting accuracy.

· Streamlined sales processes, optimized sales funnel management, and enhanced team performance.

· Achieved cost reductions and increased productivity through negotiation and automation..

Senior Area Manager

LME
04.2014 - 05.2016

Area Manager

DA+PP
02.2011 - 03.2012

Education

BBA - Marketing

Ramkhamhaeng University
Bangkok, Thailand
04.2001 -

Skills

Positive Attitude and Teamwork

Accomplishments

•Turn around brand John henry positive Ebit since April 2022

•Turn around brand in year 2021. Jockey men, John henry underwear and Hush Puppies underwear are positive Ebit in September 2021.

•2021 Award Winner –Business Achievement Award –2021 Outstanding
facebook live performance, Guess Group

•Highest Growth among Southeast Asia on Guess Watches 2018

Area Of Expertise

• P&L Management
• Driving Growth & Profitability
• Pricing & Promotional
• Fashion Buying
• Inventory management
• Brand awareness
• Category management
• Brand management

Certification

Management: Development program

Personal Information

• Date of Birth: 22/Nov/1982
• Height: 167 cm.
• Weight: 52 kg.
Marital Status: Single

Timeline

Management: Development program

06-2023

Best Employee Award: Going the extra mile

10-2022

Head of Guess Watch, Underwear Group and Own Brand

CMG
04.2022 - Current

Senior Brand Manager

CMG
04.2019 - 03.2022

Sales Manager

CMG
06.2016 - 03.2019

Senior Area Manager

LME
04.2014 - 05.2016

Area Manager

DA+PP
02.2011 - 03.2012

BBA - Marketing

Ramkhamhaeng University
04.2001 -
Napak YimthanomRetail, Brand Management