Namtip Prasitsakulchai
Digital Marketing & Branding & Communication Management
46/68 Sukhumvit 31 Yeak 2, Klongtoey-Nue, Wattana,Bangkok
Summary
Experienced marketing & communication management with over 18 years of proven experience and success in Corporate Communication | Digital Marketing | Branding |Public Relations | Event Marketing for Krungsri Auto. With a proven-record as a brand builder who nurtures KRUNGSRI AUTO to be No. 1 in Automobile leasing industry, guaranteed with Top-of-Mind Brand Survey, and captured Thai consumer’s mind with Corporate Share Value campaigns that won 3 Awards from Adman and recognitions from National Legislative Assembly and Office of The Consumer Protection Board. Money Maker who predicted the trend of digital marketing emerging and resulted in new high e- channel volume for 5 consecutive years and growing annually. Built brand Car4Cash- market leader of Automobile Refinance from Day 1 in 2003 to be 20 Billions Baht annual sales brand.
Overview
25
25
years of professional experience
18
18
years of post-secondary education
1
1
Language
Work History
SVP- Corporate Branding & Digital Marketing
KRUNGSRI AUTO, Bank of Ayudhya
BANGKOK
2016.04 - Current
- Laid foundation of digital marketing for Krungsri Auto, created e-channel touch points and setting up digital marketing team in 2014, resulted in accumulated new volume more than 10 BB and 3.7 Billion last year
- Affiliated marketing to tap new e-markets; Kaidee.com for Used Car & Rod Baan, Checkraka.com for new car and motorcycle finance with exclusive rights to protect competitors from entering the marketplace.
- Established strategic partnership with Grand Prix Group - “Motor Show”, to create brand presence at the major automobile exhibition of Thailand since 2013 that resulted in free rental space for 3 years and continue to present.
- Activated on-ground Krungsri Auto Show, to be a main player for New and Motorcycle Finance in automobile exhibitions with local area marketing at minimum investment to maximize the net income. Successfully achieved more than 2 Billion Baht of new application volume annually.
- Solo Brand building through advertising and other activities for Car4Cash and Krungsri Auto for the past 18 years that led both brands to be a leader of the industry.
- Award winning for Corporate Share Value campaigns; Ambulance & No Taillight. No Life. VDO contents that benefit to car users and pedestrian.
- Strategic Planning, budgeting and initiating all marketing and promotion, branding, advertising, digital marketing, acquiring business partners for automobile leasing products.
- Initiated event concept for conferences and meetings for automobile dealers and OEMs eg. seminar, golf competition, Krungsri Auto Connect for Mega Dealers, Incentive trips.
- Defined Krungsri Auto's Corporate image through CSV contents, marketing and PR communication
- Oversaw daily operations of Advertising, Digital Marketing and Event Marketing to drive most effective business results.
- Advised Product Teams to develop product that is responsive to society and consumer behavior change such as Hire Purchase for electric wheelchair installed in MVP or VAN for aging society and EV presence in Motor Show to own this category. completeprojects.
VP - Marketing, Branding & Advertising
KRUNGSRI AUTO, Bank of Ayudhya
Bangkok , Bangkok
2011.01 - 2015.01
- Spearheaded cross-functional initiatives across departments to develop new features for Car4Cash to achieve business goals for bottom-line profits.
- Developed marketing and communication strategies that resulted in higher client reach and Top-of-Mind Brand for Car4Cash.
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Prospected and cultivated relationships with potential partners.
- Attended automobile trade shows to create customer engagement and to achieve new customer acquisition throughout year.
- Utilized digital marketing to build incremental sales by establishing Digital Marketing section
AVP- Marketing
GE CAPITAL AUTO LEASE LTD.
BANGKOK , Bangkok
2003.04 - 2011.03
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Result in 30% growth annually for Car4Cash
- Initiated on-time, under-budget communication plan to optimize expenditure.
- Communicate branding concepts and expected functional behaviors to consumers and other stakeholders.
- Orchestrated positive media coverage and public relations of company.
- Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
MARKETING MANAGER
Entertainment Golden Village
BANGKOK
2001.01 - 2002.01
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Implemented successful marketing and promotional campaigns for movies on weekly basis
- Utilized product insight and target audience statistics to effectively and appropriately market products.
- Built and improved customer engagement plans, boosting tickets sold.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
SALES MANAGER
TOSHIBA AIR-CONDITIONING
Bangkok
1999.01 - 2001.01
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Grew retail sales volume in assigned territory 15% through strategic budgeting and product promotion.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
E-COMMERCE MANAGER
CARRIER (THAILAND) LTD.
BANGKOK
1997.01 - 1998.01
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services on website
MARKETING MANAGER
CARRIER (THAILAND) LTD.
BANGKOK
1994.01 - 1997.01
- Boosted brand awareness and generated traffic to dealers while managing internal and external marketing campaigns and programs.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Education
MBA - Business Administration And Management
University of Alabama At Birmingham
USA 1992.10 - 1994.05
BBA - Marketing
Assumption Business Administrative College
Bangkok, Thailand 1987.09 - 1991.10
High School Diploma -
St. Francis Xavier Convent
Bangkok 1974.03 - 1986.07
Skills
Digital marketing expert
Accomplishments
- 2021 Cannes Lion Awards - Bronze Lions - Entertainment. Car4Cash.
- The Works Awards - Car4Cash
- 2021 Ad Stars Award - Crystal - Car4Cash
- 2020 & 2012 - A Design Award & Competition; https://competition.adesignaward.com/designer.php?profile=119060
- 2019, 2015, 2014 Adman Awards
- 2018 Thailand Most Social Power Brand
- 2018 Efma Accenture Global Distribution & Marketing Innovation Awards
- 2015 Office of The Consumer Protection Board
Hobbies
Occasional golfer with Hole-in-One Award. Driving/traveling for pleasure. Enjoy tasty food, nice coffee and good books and movies.
Social Media Platforms
Facebook & Messenger, IG, Line OA & MyBusiness, Google, You Tube, SEM, GDN and etc.
Guest Speaker
Guest Speaker for You Tube, Google Think, Google CxO
Timeline
SVP- Corporate Branding & Digital Marketing
KRUNGSRI AUTO, Bank of Ayudhya
2016.04 - Current
VP - Marketing, Branding & Advertising
KRUNGSRI AUTO, Bank of Ayudhya
2011.01 - 2015.01
AVP- Marketing
GE CAPITAL AUTO LEASE LTD.
2003.04 - 2011.03
MARKETING MANAGER
Entertainment Golden Village
2001.01 - 2002.01
SALES MANAGER
TOSHIBA AIR-CONDITIONING
1999.01 - 2001.01
E-COMMERCE MANAGER
CARRIER (THAILAND) LTD.
1997.01 - 1998.01
MARKETING MANAGER
CARRIER (THAILAND) LTD.
1994.01 - 1997.01
MBA - Business Administration And Management
University of Alabama At Birmingham
1992.10 - 1994.05
BBA - Marketing
Assumption Business Administrative College
1987.09 - 1991.10
High School Diploma -
St. Francis Xavier Convent
1974.03 - 1986.07
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