Ms. Pattraporn Techakitteranun
Ecommerce Manager
Bangkok,10
Summary
Dynamic Senior Buyer with a proven track record at NR Pro Co., Ltd., excelling in supplier negotiations and strategic merchandise planning. Demonstrated ability to create strong relationships, driving revenue growth and operational success. Known for effective multi-tasking and a solution-oriented attitude, consistently achieving targets and enhancing brand recognition.
Professional with strong expertise in strategic analysis and prepared for this role. Proven track record in driving impactful results through effective leadership, cross-functional collaboration, and adaptability to evolving business needs. Skilled in data analysis, process optimization, and stakeholder engagement. Known for reliability and results-focused mindset.
Overview
22
22
years of professional experience
11
11
years of post-secondary education
Work History
Senior Buyer
NR Pro Co.,Ltd.
10.2022 - Current
- Contacted with suppliers about construction and negotiated with reasonable price and cost.
- Coordinate with the other teams from internal and external team and time management.
- Solved the problems when workers or teams can’t manage or built on time.
- Strong relationship with suppliers and customers.
- Reported directly to CEO, CFO, COO.
Senior Associate, Brand Acquisition
Shopee (Thailand) Co.,Ltd.
12.2017 - 09.2022
- Since Dec 2017 – May 2021, I acquired big brands, big sellers about Fashion Category i.e. shoes, bags, accessories, cloths, watches and glassed products.
- I used to be Team lead of Fashion category and I have been assigned to be responsible for Premium Project, by acquired premium brands to join with Shopee Premium category.
- I acquired fashion products almost 600 brands such as Adidas, Swatch, Longines, Rado, Mido, Tissot, Polo Ralph Lauren, Keds, Furla, Casio, Calvin Klein, American Eagle, Charriol, Karl Lagerfield, New balance, ICC, CMG, Supersport etc.
- Since May 2021, I am a team lead of Lifestyle Cluster specially in Home & Living products (Home & Living, Home Appliance, Sport & Outdoor, Stationary & Books, and Motors), I invite big brands to join with Shopee Mall almost 200 brands i.e. such as American Standard, Boonthavorn, Dees supreme, Schneider Electric, Eve Lighting, Le Creuset, Grohe, Rainbird, Anyhome (Boonthavorn), Uno & A home (CJ Express Group), Makita, Donmark, SIGG, Pando, Goodone Intertrade, etc.
- I can convince and negotiate with them to join us with a strong and friendly communication with potential sellers.
- Building believe in good relationships with sellers by understanding more about their business perspective and key successful factors.
- Responsible to ensure success of key merchants on platform including driving revenue and smooth operations.
- Educating sellers to be onboard with all compulsory documents that Shopee’s require and our promotional campaigns and market tools.
- Strong relationship with Enabler i.e. Buzzebee, CREA, Pando, Acommerce, Nsquare, Jetcommerce.
- Work and interact closely with stakeholders in different teams (i.e. category management, marketing team, operation teams, incubation team) to ensure that new sellers will get visibility on the product pages that will help them to get more sell amount for hitting the target.
- Forecast on the number of new sellers and create the activities for incubate them.
- Work closely with both Local and Regional teams especially for international brands for asking them to join with us and share business knowledge and perspective together to get the best practices and processes.
- Update and report monthly to Head of Business Development and Category Manager about working processes.
- Strong problem solving skills i.e. seller own fleet, pre-order products, fulfillment, installment, bulky products, delivery issue, payment issue, listing team, seller operations support, legal team.
- Inviting seller join VA package & Incubate package (Paid Ads, CPAS, CFS, etc.)
Merchandising Manager
Ookbee Mall (Thailand) Co., Ltd.
07.2015 - 11.2017
- Responsible for all Categories such as Fashion & Accessories, Health & Beauty, Electronics and Home & Kitchen.
- Responsible to manage and deliver the KPIs department with overall budgets such including sales volume, margin and inventory etc.
- Driving the growth of product items and categories by taking promotions and marketing campaigns to achieve the KPIs of department and company.
- Monitoring online competitors and market trends for defining and developing a sourcing plan for potential new suppliers and products to launch on the website.
- Responsible for the creation and implementation of the merchandising strategy with monitoring and analyzing performance closely to rotate products based on sales performance.
- Defining and identifying the strategy of supplier management such as cost, GP negotiation, day to day relationship, stock controlling, delivery performance, monthly promotion, terms of agreement with existing suppliers by adhering the company’s and merchandising department’s goals.
- Implementing sale and marketing campaigns by working and driving the merchandising team to ensure with responsibility in monthly and annual targets.
- Working closely with marketing team to ensure that our products attract customers’ interest and enhance sales opportunities and volumes.
- Coordinate with the other departments for internal working flows correctly and specifically logistic department in the supply chain, to ensure that our customer services levels are met and complied with the company’s policy.
- Supporting the company’s projects as assigned.
- Manage and work closely with a dedicated merchandising team by allocating limited resources.
- I have suppliers list more than 1,000 suppliers (Fashion, Beauty, Electronics, Home).
Senior Buyer
Ensogo Co., Ltd.
10.2012 - 06.2015
- Responsible for Fashion & Accessories department such as Shoes, Bag, Outerwear, Innerwear, Sunglasses, Accessories, and Watches.
- Source New & Existing Suppliers and encourage them to join business with Ensogo to match the customers’ class. (Sales & PR Brand or Products)
- Negotiate with powerful and well-known brands and non-brand for the best deal and ensure the continuous sell & PR for long term plan.
- Achieved target more than 100% almost every month in year 2013.
- Net Revenue for Fashion Department around 900K.
- Analyze sale performance by deal to ensure sales target and improve sales volume.
- I have relationship with Big Company & Big Brand such as Nine West (GRI), Calvin Klein Jeans (CMG), Jaspal, Peppo Fashion, ICC, etc.
- Coordinate to Marketing & Promotion department to generate special event for big campaign throughout the year such as Colorful Theme, Rainy Season, Digital Life, Big Brand Sale, Lady Surprise, etc.
- Coordinate with other departments: Operations team, Logistic team, Accounting & IT department in order to ensure smooth process with suppliers & my work.
- Report directly to Business Director & General Manager of Retail.
Department Manager
The Mall Group Co., Ltd.
07.2005 - 09.2012
- Responsible for Ladies’ Leather Product department such as Guess, Lacoste, Aldo, Nine West, Kipling, Fitflop etc.
- Worked at Headquarter and set up policy and apply to all branches include Paragon & Emporium Department Store.
- Negotiated the powerful and well-known brands in terms of deal, promotion support, advertising, marketing tools, etc. and match the customers' class to these brands.
- Seeking interesting new brands for each branch and buy in The Mall’s website (www.mods.co.th) for creating image and increased sale volumes for the department.
- Stimulated all brands to participate in promotional campaigns every month such as Chinese New Year, Gold Rush, Coupon, Joy of Giving, Mission Zero, etc.
- Selected brands (depend on concept such as fashion, comfort, or working groups) to join with promotion areas such as Fashion Hall, Event Hall, Skylight Hall at The Mall, Emporium, & Paragon in every month and created function order to inform staffs in each branch.
- Coordinated with Marketing & Promotion department to create special event for big campaign throughout the year such as Sectional Shoes & Bags and Accessories Bazaar in September (Fashion Show & Coordinate with Harper Bazaar or Elle’s Supplement Magazine), We Craze Fashion (in Mar, Jun, & Oct), Midnight Sale.
- Joined grand opening program for new brand launching to encourage customers' awareness or renovation area in every branches.
- Created Renovation Plan include marketing Plan & Promotion Plan in each year and estimate sales in each months.
- Invited all suppliers to join with another promotion area such as Bitec Bangna, and Impact Arena.
- Invited each brands for join with my E&P Magazine (Mar, May, Sep, & Nov).
- Conducted survey on competitors’ department stores such as Central Chidlom, Ladpraw, Pattaya, Zen, Robinson Rama 9, Sukhumvit, in order to compare with my department such as layout, brand, items etc.
- Supported suppliers in Emporium News & Paragon News in each month such as new shop, new brand, new collection, especially, exclusive only my department.
- Considered Margin and Gross profit for my department in each months.
- Coordinated with marketing teams, accountants, cashiers, and develop systems to create in each campaigns.
- Set Business Plan with Key Accounts at the end of every year for next year plan in order to generate new ideas (plans of my department and plan of each brands).
Marketing Executive
Lenso Phonecard Co., Ltd.
04.2004 - 06.2005
- Total Sale in year 2011 about 1.6 billion baht (only ladies’ leather department), it’s growth about 20%, only Paragon Department Store is about 620 million baht, it’s growth more than 40%.
- Take care overall marketing plan & brand management.
- Planed, Implemented, Control and Evaluation marketing programs to achieve marketing objectives & goal.
- Contacted suppliers, business partners, organizers to have the clear market direction such as TOT, TAT, and Airports Authority of Thailand in order to increase target of customers and sales.
- Market Survey & found out the strategy to gain competitive advantage.
Merchandiser
Goldmine Garment Co.,Ltd.
03.2003 - 03.2004
- Responsible for Club Monaco, Phillips, Old Navy.
- Focused Brand Management & Positioning.
- Coordinated about Import & Export.
- Contacted local & International suppliers (Europe) and reported directly to Marketing Director.
Education
BBA - Marketing, B.B.A.
Assumption University (ABAC)
Bangkok, Thailand 04.1997 - 01.2003
Senior High School - Art French
Triam Udom Suksa Nomklao
01.1992 - 01.1997
Skills
Solution-oriented attitude
Effective multi-tasking
Collaborative teamwork
Effective time management
Flexible problem-solving
Critical thinking abilities
Supplier negotiation expertise
Brand recognition strategies
Strategic merchandise planning
Expected Position
- Business Development Manager
- Marketing Manager
- E-commerce Manager
- Merchandising Manager
Driver Licenses
Car
Awards
Employee of the year, 2013, Ensogo Co.,Ltd.
Personal Information
- Total Experience: 21 Years 11 months
- Expected Salary: Negotiable
- Height: 158 cm
- Weight: 58 kg
- Gender: Female
- Nationality: Thai
- Marital Status: Married
Timeline
Senior Buyer
NR Pro Co.,Ltd.
10.2022 - Current
Senior Associate, Brand Acquisition
Shopee (Thailand) Co.,Ltd.
12.2017 - 09.2022
Merchandising Manager
Ookbee Mall (Thailand) Co., Ltd.
07.2015 - 11.2017
Senior Buyer
Ensogo Co., Ltd.
10.2012 - 06.2015
Department Manager
The Mall Group Co., Ltd.
07.2005 - 09.2012
Marketing Executive
Lenso Phonecard Co., Ltd.
04.2004 - 06.2005
Merchandiser
Goldmine Garment Co.,Ltd.
03.2003 - 03.2004
BBA - Marketing, B.B.A.
Assumption University (ABAC)
04.1997 - 01.2003
Senior High School - Art French
Triam Udom Suksa Nomklao
01.1992 - 01.1997