Evgenii Muravev
Marketing Lead, Senior Performance Marketing Specialist
Bangkok,10
Summary
A marketing specialist with over 7 years of experience, for whom advertising is all about precise data and proven effectiveness.
• I drive company revenue and growth through strategically designed solutions.
• I blend tried-and-true methods with innovations, managing large budgets to achieve high performance.
• Always focused on results, I test and implement only those approaches that deliver measurable outcomes and efficiency.
My goal is not just to launch ads but to make them a powerful tool for achieving the key objectives of the business.
⬤
Overview
7
7
years of professional experience
Work History
Owner of a Media Buying Company
12.2023 - 8 2024
- Provided traffic for iGaming advertisers in multi-geo markets, including Central Asia and Canada
- Managed advertising budgets up to $90,000 per month
- Developed an advanced analytical model to track user behavior from the first touchpoint to repeat deposits
- Enhanced campaign effectiveness using AI tools.
Head of E-commerce Marketing Department
Merlion
04.2022 - 11.2023
- Increased revenue for Positronica.ru by 2.5 times and reduced the cost of paid traffic (CPA) from 17% to 8%
- Improved website conversion by 21% through UX optimization and the implementation of a search module
- Developed projects for vendors and created systematic marketing strategies for user acquisition and engagement
- Built an automated analytics system to measure and improve key funnel metrics
- Successfully brought several vendor sites, including Starwind and Beurer, to profitability from the first month.
Head of Performance Marketing Department
Basis Marketing
02.2021 - 03.2022
- Led lead generation for EdTech and e-commerce projects, achieving KPIs for leads, CPL, and ROMI
- Scaled advertising campaigns with daily budgets up to $20,000, increasing client LTV by improving service quality
- Pioneered the launch of a new product, the “Omnichannel Dialog Platform.”
Team Lead of Affiliate Team
Infinitum Media
02.2019 - 09.2020
- Managed performance campaigns in South American and European markets, optimizing CPM, CPC, and CPL
- Established a new department for a new traffic source, which contributed 20% of the company’s total revenue within 3 months
- Developed communication and operational processes for the team, improving overall campaign efficiency.
Manager of Contextual and Targeted Advertising / Performance Manager
8 bit group
02.2017 - 06.2018
- Planned, launched, and managed contextual advertising in Yandex.Direct and Google Ads
- Created and optimized campaigns on social networks, including Facebook, Instagram, and YouTube
- Developed comprehensive reports on campaign effectiveness and provided strategic insights for improvements.
Education
Skills
Business Management
Degree
Bachelor’s degree in Civil Law
Personal Information
- Date of Birth: 07/24/95
- Marital Status: Single
Timeline
Owner of a Media Buying Company
12.2023 - 8 2024
Head of E-commerce Marketing Department
Merlion
04.2022 - 11.2023
Head of Performance Marketing Department
Basis Marketing
02.2021 - 03.2022
Team Lead of Affiliate Team
Infinitum Media
02.2019 - 09.2020
Manager of Contextual and Targeted Advertising / Performance Manager
8 bit group
02.2017 - 06.2018
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