Evgenii Muravev
Marketing Lead, Senior Performance Marketing Specialist
Bangkok,10
Summary
A marketing specialist with over 7 years of experience, for whom advertising is all about precise data and proven effectiveness.
• I drive company revenue and growth through strategically designed solutions.
• I blend tried-and-true methods with innovations, managing large budgets to achieve high performance.
• Always focused on results, I test and implement only those approaches that deliver measurable outcomes and efficiency.
My goal is not just to launch ads but to make them a powerful tool for achieving the key objectives of the business.
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Overview
7
7
years of professional experience
Work History
Owner of a Media Buying Company
12.2023 - 8 2024
- Provided traffic for iGaming advertisers in multi-geo markets, including Central Asia and Canada
- Managed advertising budgets up to $90,000 per month
- Developed an advanced analytical model to track user behavior from the first touchpoint to repeat deposits
- Enhanced campaign effectiveness using AI tools.
Head of E-commerce Marketing Department
Merlion
04.2022 - 11.2023
- Increased revenue for Positronica.ru by 2.5 times and reduced the cost of paid traffic (CPA) from 17% to 8%
- Improved website conversion by 21% through UX optimization and the implementation of a search module
- Developed projects for vendors and created systematic marketing strategies for user acquisition and engagement
- Built an automated analytics system to measure and improve key funnel metrics
- Successfully brought several vendor sites, including Starwind and Beurer, to profitability from the first month.
Head of Performance Marketing Department
Basis Marketing
02.2021 - 03.2022
- Led lead generation for EdTech and e-commerce projects, achieving KPIs for leads, CPL, and ROMI
- Scaled advertising campaigns with daily budgets up to $20,000, increasing client LTV by improving service quality
- Pioneered the launch of a new product, the “Omnichannel Dialog Platform.”
Team Lead of Affiliate Team
Infinitum Media
02.2019 - 09.2020
- Managed performance campaigns in South American and European markets, optimizing CPM, CPC, and CPL
- Established a new department for a new traffic source, which contributed 20% of the company’s total revenue within 3 months
- Developed communication and operational processes for the team, improving overall campaign efficiency.
Manager of Contextual and Targeted Advertising / Performance Manager
8 bit group
02.2017 - 06.2018
- Planned, launched, and managed contextual advertising in Yandex.Direct and Google Ads
- Created and optimized campaigns on social networks, including Facebook, Instagram, and YouTube
- Developed comprehensive reports on campaign effectiveness and provided strategic insights for improvements.
Education
Skills
Business Management
Customer Relations
Budget Administration
Analytics
Innovation Implementation
Creative Approach
Degree
Bachelor’s degree in Civil Law
Personal Information
- Date of Birth: 07/24/95
- Marital Status: Single
Timeline
Owner of a Media Buying Company
12.2023 - 8 2024
Head of E-commerce Marketing Department
Merlion
04.2022 - 11.2023
Head of Performance Marketing Department
Basis Marketing
02.2021 - 03.2022
Team Lead of Affiliate Team
Infinitum Media
02.2019 - 09.2020
Manager of Contextual and Targeted Advertising / Performance Manager
8 bit group
02.2017 - 06.2018