Montri Kittiprasertsang
Sales Manager
Summary
Dynamic Sales Manager with a proven track record at DKSH (Thailand) Limited, adept at driving revenue growth through strategic sales planning and key account management. Skilled in coaching teams and negotiating favorable contracts, I excel in fostering customer loyalty and optimizing budgets for impactful promotions.
Overview
20
20
years of professional experience
Work History
Sales Manager
DKSH (Thailand) Limited
06.2016 - Current
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Managed key customer relationships, optimizing satisfaction within budgetary and resource constraints.
- Developed and coordinated joint business plans with key customers to ensure alignment of objectives and maximize mutual benefits for all parties (Client, Customer, and DKSH).
- Represented the company as the primary point of contact in negotiating common-term contracts with customers.
- Collaborated across business units to ensure smooth, efficient end-to-end processes.
- Monitored sales performance closely with the team, analyzing sales sources, addressing issues, and tracking expenditures and accounts receivable (AR) overdue.
- Coached and trained Key Account Managers (KAMs) to meet and exceed team goals.
Customer Development Manager
Johnson & Johnson Consumer (Thailand) LTD.
06.2015 - 06.2016
- Implemented and evaluated the sales promotion plan.
- Prepared the annual promotion plan, which consolidates both above-the-line and below-the-line strategies with the customer plan as the Joint Business Plan.
- Negotiated trade terms to land an agreement with an optimized company budget.
- Work closely with both the company's supply chain and customer supply chain teams to control cover days and the efficiency of stock.
- Managed the budget efficiently, spending on each promotion.
- Work with the customer assortment team to create an assortment and select SKUs to display on the shelf.
Customer Development Manager
DKSH (Thailand) Limited
12.2008 - 05.2015
- Managed the budget on each account and controlled the sale promotion.
- Prepared the annual plan for sales promotion and budgeting against the suppliers.
- Negotiated the conditions under the Terms of the Trading Agreement with the customers and suppliers.
- Coached the team to KA for achieving the sales promotion and marketing plan.
- I summarized the data from KA and Merchandise and reported directly to the Sales Manager.
- My main customers were Tesco, CP, 7-Eleven, TOPS, and etc.
- On the other hand, I also coordinated and negotiated with many suppliers to achieve the corporate cost-saving strategy.
Marketing & Sales Staff
Narai Interfood Co., Ltd
09.2005 - 04.2007
- Designed the market and sales strategy for the domestic segment market.
- Constructed the sale planning and forecasting for the domestic segment market.
- I have been a member of the new product development team, sales promotion team, and supplier auditing team.
- The key customers were 7-Eleven, MK Restaurant, Pizza Hut, and Bangkok Airways.
Education
MBA - Business Administration
National Institute of Development Administration (NIDA)
Bangkok 04.2001 -
BBA - Marketing
Kasetsart University
Bangkok 04.2001 -
Skills
Sales planning
Sales reporting
Business planning
Key account management
Coaching and mentoring
Timeline
Sales Manager
DKSH (Thailand) Limited
06.2016 - Current
Customer Development Manager
Johnson & Johnson Consumer (Thailand) LTD.
06.2015 - 06.2016
Customer Development Manager
DKSH (Thailand) Limited
12.2008 - 05.2015
Marketing & Sales Staff
Narai Interfood Co., Ltd
09.2005 - 04.2007
MBA - Business Administration
National Institute of Development Administration (NIDA)
04.2001 -
BBA - Marketing
Kasetsart University
04.2001 -
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