PostgreSQL
Matthew Cheung
Data Analytics | Consumer & Shopper Insight | Business Intelligence
Phaya Thai,Bangkok
Summary
Results-driven data analytics leader with 18 years of international experience in consumer and shopper insights, marketing strategy, and data science. Specializing in the FMCG, Retail, and Telco industries.
Hands-on experience and demonstrable success formulating where to play, how to win strategies, leveraging cutting edge AI/ML technologies, driving operational effectiveness and business growth.
Internationally mobile, currently based in Thailand with permanent residency whilst also holding Hong Kong Permanent Residence and British Citizenship.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Professional Development
Career Break
07.2024 - Current
- Pursuing MIT Sloan Executive Education | Digital Business | Modules covered:
- - Applied Business Analytics
- - Managing Product Platforms
- - Data Monetization strategy
- - Artificial Intelligence: Implications for Business Strategy
- Completion by Feb'25
Chief Revenue Officer - Head of CPG Practice (Interim)
Hypertrade Consulting
01.2024 - 06.2024
- Led CPG Practice, Category Management analytics and P&L for Retail Analytics across SEA, Middle East & Africa.
- Successfully partnered & advised growth marketing strategies to 20 clients across brand owners and retailers, with 95% renewal
- Penetrated C-Suite to CMO, and Category & Merchandising Heads
- Successfully coached and led team deliverables for business performance analysis, trade marketing evaluation and sell in stories, with 100% client satisfaction rate .
- Effectively drove usage of CRM analytics up to 20%
- Strongly co-created commercial strategy with C-Suite ExCom, aligned with company direction
- Expanded market presence through strategic partnerships in Philippines and Indonesia.
- Collaborated with CTO to develop machine learning algorithms for Assortment Optimization, Sales forecasting and Segmentation.
- Led 4 Account Execs , optimized sales processes for increased efficiency and productivity within the team.
Consultant
Freelance
10.2023 - 12.2024
- Orchestrated commercial partnership with Appsynth, Thailand's leading digital consultancy - builder of LineMan, 7-Eleven & True ID apps
- Architected and proposed groundbreaking >$1m Digital AdTech Platform for SMB/SME markets, targeting the #1 Telco-tech company in Thailand.
- Successfully led commercial negotiations , reaching final 2 shortlist competing against #1 Global Digital professional services company.
Head of Analytics & AI Product Strategy & Partnerships
True Digital Group
04.2022 - 09.2023
- Led data monetization, intelligence and product development for True Analytics - for FMCG, Financial Services, Real Estate & Automotive data products.
- Evaluated and recommended investments in emerging technologies such as artificial intelligence and big-data platforms, aligning company's technical capabilities with its long-term goals.
- Successfully presented 5 year business plan and P&L forecast to board of directors, CP Group and True Corporation.
- Leveraged cloud analytics and machine learning algorithms - BigQuery, Databricks, Azure & Tableau - to drive operational improvements for analytics
- Successfully enhanced real-time advertising targeting, utilizing customer intent from online browsing behaviour and geo-location triggers, increasing CTR 300%
- Significantly upgraded and automated Real Estate analytics using telco based mobility patterns and catchment area insights, achieving 99.8% faster time to insight .
- Successfully piloted image recognition and computer vision analytics to drive cost savings in Shrimp feed management, achieving 95% accuracy
- Led vendor partnerships and successfully re-negotiated multi-year contract with leading EU Location Analytics provider;
- Saved 11% costs
- Gained 16% incremental value from original proposal.
- Coached and mentored team of 11 product owners, set SMART objectives and stretch targets.
Consumer Insight Director / Product Lead /Director of Business Development
Kantar Worldpanel
01.2012 - 02.2022
- Led Consumer and Shopper analytics, and commercial team lead for >30 FMCG brand and retailer clients
- Successfully built new Analytic Consulting team, led trusted advisor partnerships with Marketing and Insight teams
- 2019, successfully identified Coke No Sugar Orange innovation opportunity; launch created new sub-category worth >THB 1bn annually .
- 2017: strongly identified THB 900m opportunity in Premium RTD Coffee - Nescafe, Birdy & Suntory Boss premium innovation launched within 24 months.
- 2016: succesfully delivered +THB 80m from "100% milk" brand re-position campaign , for Friesland Campina, usingpath to purchase analytics
- Successfully led commercial strategy and product development for Analytics
- Led client team, responsible for THB 100m vs. THB 250m Country Total
- Revenue target achieved 8 years consecutively , delivered 60% Country revenue growth over 10 year period
- Successfully built, developed & led new data product for Snack & Beverage Out of Home Shopper insights - over achieved 3 year revenue target by 95% , winning 19 clients, led Thailand to Top 3 global market for Kantar.
- Mentored and coached 8 analyst's professional development, in 10 years, 2 resignations submitted.
Senior Analytics Manager
Kantar Worldpanel
02.2009 - 07.2011
- Successfully transformed and accelerated Advanced Analytics for consumer panel data in Mainland China.
- Achieved double digit revenue growth 2 years consecutively , contributing +$2m USD topline growth
- Successfully launched analytic solutions Assortment Optimization, Decision Trees, Price & Promotion Elasticity
- Successfully delivered Joint Business Plan for Tesco + Unilever which increased Retailer Loyalty in Homecare 1.5pts within 6 months, co-creating new Category Management framework
Client Manager
Kantar Worldpanel
07.2005 - 01.2009
- Successfully led trusted advisor relationships with Brand and Marketing managers for Coca Cola, General Mills and P&G, identifying opportunties for Brand growth.
- Successfully delivered consumer panel analysis and presented findings to non-technical audiences.
- 2007, 3rd place, Coca Cola Global Marketing Insight Award of Suppliers - "Maximising ROI in price and promotionsstrategy"
Education
BSc - Retail Management
Loughborough University
09.1999 - 06.2003
Skills
Applied data analytics
Certification
Associate Data Analyst in SQL | DataCamp
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- Led teams of 11 Product Owners.
- Achieved revenue target 8 years consecutively by building account plans with accuracy and efficiency.
- Collaborated with team of Data Scientists, Data Engineers and MLOps in the development of Location Intelligence product.
Work Preference
Work Type
Full TimeContract WorkImportant To Me
Work-life balanceCompany CultureStock Options / Equity / Profit SharingSoftware
Tableau
Microsoft Office
Google Workspace
Languages
English
Thai
Chinese (Cantonese)
Chinese (Mandarin)
Timeline
Associate Data Analyst in SQL | DataCamp
09-2024
Professional Development
Career Break
07.2024 - Current
Azure AI Fundamentals | Microsoft
01-2024
Chief Revenue Officer - Head of CPG Practice (Interim)
Hypertrade Consulting
01.2024 - 06.2024
Consultant
Freelance
10.2023 - 12.2024
Head of Analytics & AI Product Strategy & Partnerships
True Digital Group
04.2022 - 09.2023
Consumer Insight Director / Product Lead /Director of Business Development
Kantar Worldpanel
01.2012 - 02.2022
Senior Analytics Manager
Kantar Worldpanel
02.2009 - 07.2011
Client Manager
Kantar Worldpanel
07.2005 - 01.2009
BSc - Retail Management
Loughborough University
09.1999 - 06.2003
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