MATIAS III VELAYO
Global NPD Director | Asia Hair Care Delivery Engineering Director | Supply Network Design | FMCG Specialist
Bangkok
Summary
Dynamic Director with 25+ years in FMCG, specializing in beauty, personal care, and skincare. Proven success managing iconic brands like Wella, Clairol Nice & Easy, Wellaton 2+1, Olay, SK-II, and Pantene, Head & Shoulders, and Rejoice at industry leaders including Wella, COTY, and Procter & Gamble Co. Expert in driving operational excellence, innovation, and transformative strategies.
Overview
20
20
years of professional experience
4
4
Certificates
35
35
years of post-secondary education
Work History
NPD & STRATEGY DIRECTOR
Wella, COTY
10.2016 - 01.2025
- Technical Expertise: Directed the APAC Brand NPD and successfully executed a 5-year Innovation master plan, achieving a 100% on-time and on-target launch.
- Project Management: Successfully managed global MFT's to implement innovation strategies, multiple large scale SC transformation resulting in a 20% increase in service fill rate, delivering a 15% increase in production capacity and a 20% reduction in manufacturing costs.
- Data Driven Insights: Leveraged data and performance analytics to establish regional innovation KPIs, optimizing resources and enhancing efficiency. Enabled a 15% improvement in project delivery times through aligned priorities and sustainable growth strategies.
- Supply Chain Optimization: Streamlined operations, reducing lead times by 30% and boosting on-time delivery rates to 95% by establishing performance metrics and KPIs for cross-functional teams.
- Adaptability in Dynamic Markets/APAC Experience: Expertise in navigating complex, fast-paced environments, driving innovation, and technical excellence/results by effectively adapting to unforeseen challenges and ensuring timely project delivery within budget constraints.
Program Manager
Procter & Gamble Co
12.2015 - 09.2016
- Program Manager & Plant Start-Up Engineering Leader – Physical Carve-Out and Divestment (2015)
- Directed the establishment of a new engineering and technical systems start-up organization for the plant water, process and utilities systems including boiler and chillers and AHU, Laboratories for Special Beauty business during the physical and organizational carve-out of Coty’s Wella Professional plant from P&G’s operations in Chachoengsao, Thailand.
- Led the end-to-end planning, coordination, and execution of a fully independent production facility capable of delivering 10-15 MMSU (equivalent to 40M units) annually to support Coty’s Professional and Retail Hair Care business across the APAC region.
Director Regional Hair Care Delivery Engineering
Procter & Gamble Co
07.2009 - 01.2016
- Innovation Driven Results: Spearheaded NPD/NPI with a specialization in the FMCG sector, focusing on Beauty & Personal Care, Hair Care, and Professional Colour & Styling. Enhanced product quality, performance, and sustainability with COGs reduction by 50% via local sourcing and partnership.
- Leadership Excellence: Built and managed high-performing teams, fostering collaboration and driving productivity to exceed project goals and organizational targets.
- Directed MFT's in engineering, procurement, supply chain planning, procurement and external engineering contractors and vendors to ensure alignment and successful execution of NPD, capacity expansions and automation of plants across 6 plants in 4 countries in APAC markets.
- Cultivated as Rewards & Recognition for Asia Engineering to promote positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Regional Technical Engineering Manager
Procter & Gamble Co
03.2005 - 11.2007
- Process & Technical Engineering Leader with a proven track record in pioneering innovative manufacturing processes and technologies for leading hair care brands across the APAC region.
- Successfully managed site development projects (packing automations, make & pack line standardization) optimizing supply chain operations. Achieved a 15% increase in production capacity and a 20% reduction in manufacturing costs over a two-year period.
- Led cross-functional teams that enhanced product quality by implementing state-of-the-art technologies, resulting in a 25% decrease in product defects. Developed and executed strategic plans that improved supply chain efficiencies, reducing lead times by 30% and improving on-time delivery rates to 95%.
Education
Bachelor of Science - Chemical Engineering
MAPUA INSTITUTE OF TECHNOLOGY
PHILIPPINES 03.1990 - 03.2025
Skills
Brand strategy
Timeline
NPD & STRATEGY DIRECTOR
Wella, COTY
10.2016 - 01.2025
Program Manager
Procter & Gamble Co
12.2015 - 09.2016
Supply Network College
01-2015
Product Supply Global Center for Dynamic Leadership
12-2014
Asia Product Supply Director College
12-2009
Director Regional Hair Care Delivery Engineering
Procter & Gamble Co
07.2009 - 01.2016
P&G Technical Engineering School
11-2005
Regional Technical Engineering Manager
Procter & Gamble Co
03.2005 - 11.2007
Bachelor of Science - Chemical Engineering
MAPUA INSTITUTE OF TECHNOLOGY
03.1990 - 03.2025
Basket Ball, Pingpong, Badminton, Pickleball
Every Saturday morning and whenever I have free time after work, without any meetings, I immerse myself in playing basketball, table tennis, badminton, and pickleball. These sports not only serve as an excellent stress reliever, helping me unwind and recharge, but they also play a crucial role in maintaining my physical fitness. Regularly engaging in these activities keeps me active and provides a perfect balance to my work life, ensuring that I stay healthy and energized.
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