Ms.Kanokon Patcharapongsakul (Mandy)

Reporting to Senior Regional Director of Sales & Marketing

• Provide leadership and oversight of hotels in sales and marketing throughout the Region. Led and coordinated a team of 18 local sales teams including the Director of Sales to Asst. sales manager at each hotel in Thailand and overseas & global sales offices, to drive sales to more than 60 different resorts through Asia in 9 countries including Japan, Indonesia, Laos, Malaysia, Myanmar, Pakistan, Thailand, Vietnam, and the Philippines. Thailand now has 18 hotels, including 10 in Bangkok, 3 in Phuket, 2 in Pattaya, and one each in Hua Hin, Prachinburi and Buriram.
• Focus on National and International Sales with an emphasis on handling volume-producing key accounts for Best Western Hotels and Resorts - Asia in Domestic agents or DMCs, wholesale B2B, MICE & PCO, Association, Airlines, and key partners OTA, especially for Best Western- Hotels & Resorts and SureStay Hotel Group through Asia.
• Identifies, develops, and maintains sales and marketing objectives, plans, and programs in accordance with the General Manager, revenue manager and Sales & Marketing Team of each property.
• Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
• Evaluated existing accounts to engage customers and generate sales leads to maintain client retention. Utilised social media and online resources to promote engaging content, improve SEO and attract steady customers.
• Collated client feedback to strategically adapt and progress current service and sales packages.
• Identifies and analyses competition, both locally and regionally. Develops design of new programs and campaigns, designed to develop additional sales from various market niches.
• Conduct review and provide property-specific recommendations on room type descriptions, rate plans and pricing strategies, and market segment analysis.
• Recommend solutions and strategies to further improve performance of our properties in Asia.
• Conduct business and support our Best Western hotels in Asia to work more effectively with our global sales network and volume-producing accounts.
• Maintains networking with the International Sales Office to obtain international business for Best Western hotels in Asia.
• Monitor and adjust rates, inventory, and restrictions, as well as forecast, research competitors, and formulate a plan to yield the most revenue for the property.
• Adopt the practice of altering rates based on demand.
• Coordinated with media representatives and sponsors for press releases and promotions, reaching a wider audience and generating more traffic.
• Participated in sales and marketing events to establish authority in branding, network with industry leaders and gain credibility and trust.
• Attend regional sales & marketing with revenue and management meetings on a need basis.
• Organize periodic sales blitz and attend International Trade Shows hosted by Best Western Hotels and Resorts - Asia and attend Roadshow hosted by TAT, TICA and TCEB.

• As a consultant, provide the COO (the owner's representative) with business ideas and pricing strategies for short- and long-term guests to help the owner manage the hotel.
• Development in Sales and Marketing, as well as Digital Marketing (OTA, wholesales, Airbnb, Website, Social Media), contracted business partners, and agencies, and expanded business networking to increase income and interact with the hotel's operational team on-site in the front office, reservation, finance, and engineering to ensure that everything runs smoothly and profitably for the owner.

Reporting to COO and Group Director of Sales

• To supervise Sales teams in Thailand and in other countries including 5 properties (Bangkok, Phuket, Samui in Thailand, in the Philippines and at Siem Reap in Cambodia).
• Provides guidance and direction to the Sales teams and support the operations in the Head Office to maximize hotel sales revenue - both rooms and non-room revenue. Create and support annual strategic plans for each property, both open or soon to open and develop individualized sales & marketing plans and actions to maximize enterprise value while maintaining brand identity and standards. Ensure sales goals and budgets are created, then met or exceeded by each property. Support forecasting and play a key role in setting up the budget for each year with detailed action plans in place. Analyze market trends in multiple segments, countries, nationality, room type, LOS, Lead time, seeing periods, and more through designed resources. Develop creative approaches to gain a competitive advantage in how to identify potential guests and how best to gain their business. Develop and implement targeted sales initiatives designed to penetrate specific market segments, key accounts or designated time periods.
• Evaluate and track property revenue performance against budget, previous year results, brand benchmarks and against forecast. Initiate, create, drive online initiatives and ROI with E-Commerce team & Revenue. Managers to drive direct bookings to our properties.
• Interviewing, hiring and training associates including planning, assigning, and directing work; evaluating performance; rewarding and disciplining associates; addressing complaints and resolving problems.

• The owner is Destination Group who have a management agreement with ACCOR to boost their hotel. As the Cluster Director of Sales - MICE was taking care of the principal pillars of the three hotels (Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket Kamala Beach and Swissotel Resort Phuket Patong Beach) passionately and enthusiastically directing day-to-day activities of the sales team by inspiring and coaching them to drive results and drive the preparation of the annual departmental operating budget, the hotel sales, marketing and business plan and be involved in sales forecasting with the Revenue Manager and also developing special events and sales blitzes to showcase the hotel to potential clients. Also develop rapports with key clients and feel comfortable taking risks by entering into new markets and have a presence at trade shows and major market events, locally and nationally, to promote new business and increase sales for the hotel.
• Lead the MICE team covering all aspects of the department including; sales, proposal development, pricing, product and operations. Prepare annual strategy and budget plans for review and provide quarterly updates on progress. Assist in the annual budgeting and monthly forecasting process by developing and/or maintaining pipeline management tools and statistics. To provide monthly sales and competitor report on all sales activities. Act as main point of contact for VIP site inspections and familiarization programs. Develop relationships with key hotel partners, venues, AV & production companies and other suppliers. To attend local and international trade shows, sales trips and networking events where required representing the company.

Reporting to Regional Director Operation & VP Sale

• Liaised with the 6 hotels and resorts in Pattaya in sales and marketing team in establishing room night and revenue targets, and developing ways of collaboration to raise the profile and profitability of the resort with the General Manager, Regional Director of Operation & VP of Sales & Marketing, and Area Director of Revenue Management, optimally revenue potential for assigned property and ensure customers have a memorable hotel experience.
• The role served as the key driver for developing the sales plan as well as growing and managing accounts.
• Responsible for the budget of each property and provide the market information, market trends and competitor’s information to the properties.
• Developed, instituted, and tracked the overall sales and marketing programs, working closely with all sales teams in increasing revenues and gaining market share for all sales segments.
• Developed and implemented the pricing and rate strategy, significantly increasing profitability.
• Key in exploiting potential opportunities by developing and implementing the annual sales and marketing plans for the resorts.
• Ensured rate parity and equal distribution of special programs for partners in all markets, as well as managed and reviewed the key performance indices.
• Ensure hotel teams conclude strategies and detailed action plans which drive the attainment of the business objectives for each hotel where could need to get a business mix differently from online business with direct connectivity from OTA, or Bedbanks/B2B, or wholesales/travel agency, or direct booking B2C in FIT to mix with group business from group leisure or MICE business with events from DMC, Professional conference organizer (PCO) or third party or B2C business through corporate and government directly with negotiated rates.
• Conducted recruitment, performance appraisals, and sales training for all sales/marketing personnel, fostering consistent achievement of set targets.

Reporting to the Director of Sales & Marketing

• Develop business sales plan to target key accounts and new business and as agreed with GM, DOSM, DRevM. Be responsible for a designated account base and targeted industry or geographic segment(s) for new business targeting, particularly in Chinese & Korea, Singapore, Malaysian, Russian-CIS, European and MICE Corporate, Wedding/Honeymoon, and Government locally in Phuket.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows overseas etc.
• Provide report weekly sales call plan, weekly and month-end report to DOSM/GM.

Reporting to the Director of Sales & Marketing

• Focuses efforts on group/catering accounts with significant potential sales revenue.
• Identifies qualifies and solicits new group/catering MICE & Corporate business to achieve personal and hotel revenue goals.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Participates in sales calls with members of the sales team to acquire new business and/or close on business and also conducts site inspections. Analysis of local market trends and competitor activity to identify business leads.
• Maintain and develop relationships with existing customers in person and via telephone calls and emails and conducting a client visit for the sales call and attend group meetings weekly basis and attend trade shows.

Reporting to General Manager

• Develops and maintains proactive relationships with potential and current accounts through regular sales calls and in-house entertainment based on business priorities. Coordinates with all HOD to ensure all in-house groups are managed smoothly by using pre-post conference meetings, follow up and be on site.
• Oversees and directs all sales activities related to Group MICE, Corporate, Government and leisure. Develop sales plans & strategies and support the management of the sales report.
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent hotel & brand identity.
• Work collaboratively with off-property sales channels i.e. Global Sales Office (GSO) or Regional Sales Office (RSO) to ensure sales efforts are coordinated, and successfully.

Reporting to Director of Sales & Marketing

• Support all aspect in the Sales & Marketing Department and under the general guidance and supervision of DOSM to oversee all segments both FIT leisure & MICE business including promoting Splash Jungle Water Park.

• Support the marketing and sales department in optimizing revenue and bookings.
• Taking care of hotel on-site inspection and Fam-Trip from both national and overseas.
• Assist in preparing contracts, and database and coordinate with all departments at the hotel to support HOD.