Lukkana Pongsak
Trade Marketing / Sales Strategic
Bangkok
Summary
Experienced Trade Marketing And Sales channel management with over 15 years of experience leading Trade development, analysis and implementation of marketing related programs and visibility improvement and merchandising program in collaboration with General Trade Model Trade 9 years of Analyze information system and Costumer ‘s to be sales and Analyze and Merchandising
Overview
28
28
years of professional experience
2006
2006
years of post-secondary education
Work History
Assistant Sales Director & Trade Marketing
Asiatic Agro Industry Co., Ltd
06.2021 - Current
- Plan, set strategies, and monitor the various department’s processes and activities to ensure that results meet business objectives
- Manage and analyze P&L, including managing department budget for effective results
- Manage teams Model trade, evaluate the performance, and monitor the performance of the relevant departments
- Determine strategy, price structure and sales channel structure as a Trade Marketing
- Forged strategic partnerships with complementary businesses to enhance overall client offerings and increase referral opportunities.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Trade Marketing Section Manager
Malee Group Public Company Limited
02.2016 - 01.2021
- Mentored junior employees for career growth, building a strong talent pipeline for the organization.
- Resolved complex issues through root cause analysis and implementation of effective solutions tailored to specific situations.
- Fostered a positive work environment by promoting teamwork, open communication, and recognition of individual achievements.
- Achieved consistent on-time project completion by monitoring progress, identifying bottlenecks, and taking corrective actions as needed.
- Planned operations to meet established schedules, factoring in order demands and business forecasts.
Strategic Channel Marketing Assistant Manager
TT, Thai Beverage Public Company Limited
04.2013 - 01.2016
- esponsible for sales and profit objectives through effective management of distributor, and effective trade marketing programs
- Set up and implement strategies for promotion team activities to obtain merchandising and display excellence
- Plan and re-route the entire merchandising team itinerary to best suit the business needs
- Continually develop the team through training and on-the-job coaching
- Regularly conducts store audits to ensure the best performance of merchandising tea
Trade Marketing Manager
Hi- Q Food Products Co., Ltd
05.2006 - 10.2012
- Perform a range of activities to effectively market of assigned products to support long term growth
- Develop and manage trade budget, monitor trade's volume and adapt plans to improve trades' performance of the products
- Develop POSM and display materials to strengthen brand awareness of company products in store areas
- Work and coordinate with other departments concerns such as Marketing, Sales, Merchandising, and etc
- Work with distributor to strengthen partnership with major trade customers
- Analyze sales turnover of product(s) by channel ensuring accuracy information for the superior, Can be used for analysis consumer panel data such as Nielsen , Dunnhumby etc
- Periodically reviewing brand and product positioning through trade and market visits
- Demand planning
- To meet the needs of sales and customers
- Analyze packing and manufacturing requirements, and operational issues to create a rough cut capacity manufacturing plan - Develop and design
- Products to meet the needs of consumers and merchants.
Space Management Manager
Siam Makro Public Company Limited
04.2005 - 04.2006
- Improve merchandising by propose arrangement method for goods with the most comfortable
- Develop the best lay-out and facings in line with the needed space
- Analyze Space Sales Profit to company
- Analyze and Merchandising products Dry Food to store
- Improve product listing process.
Section Manager
Ek, Distribution System Co.,Ltd
08.2002 - 03.2005
- Category management, Department Health Beauty and Accessory , Cosmetics ,Liquor & Tobacco and Seafood
- Develop customer research plan needed as per agree with Marketing Team & Vendor
- Develop the best lay-out for customer and proper space allocation by department
- Merchandising adaptation according to rule & space availability
- Analyze and Merchandising product (HBA & cosmetic ) in schematic to store
- To support merchandising by put products to customer by good view point and easily to pick
- Improve merchandising by proposed arrangement method for goods with the most comfortable.
Officer
C.P.Seven Eleven Public Co.,Ltd
08.1997 - 07.2002
- Generate sale analysis report and store performance
- Participant in training Merchandised Concept for convenience store
- Analyze information systems and Customers to be sales
Education
Master of Economics - Business Economics
The National Institute of Development Administration (NIDA)
Bachelor of Business Administration - Finance
The University of The Thai Chamber of Commerce
Skills
category marketing
consumer analysis
Nielsen
Dunnhumby
B2B
TIME
MS-Word
MS-Excel
MS-PowerPoint
PC Application software
interpersonal skills
communication skills
English
Timeline
Assistant Sales Director & Trade Marketing
Asiatic Agro Industry Co., Ltd
06.2021 - Current
Trade Marketing Section Manager
Malee Group Public Company Limited
02.2016 - 01.2021
Strategic Channel Marketing Assistant Manager
TT, Thai Beverage Public Company Limited
04.2013 - 01.2016
Trade Marketing Manager
Hi- Q Food Products Co., Ltd
05.2006 - 10.2012
Space Management Manager
Siam Makro Public Company Limited
04.2005 - 04.2006
Section Manager
Ek, Distribution System Co.,Ltd
08.2002 - 03.2005
Officer
C.P.Seven Eleven Public Co.,Ltd
08.1997 - 07.2002
Bachelor of Business Administration - Finance
The University of The Thai Chamber of Commerce
Master of Economics - Business Economics
The National Institute of Development Administration (NIDA)