Luis Javier Smith Fontana

Paid is a leading crowdfunding platform backed by Binance focused on Tier 1 deals. Paid has raised over $35 million and completed over 100 raises with the focus on decentralized fundraising, offering strategic support and fostering community engagement to ensure project success. Each project undergoes a rigorous vetting process, including technical evaluations and market potential assessments, to ensure quality and reliability

• Sourced and secured top-tier Web3 projects, leveraging deep industry insights and strategic networking to identify high-potential startups.
• Evaluated and qualified projects based on Paid Network’s rigorous launchpad criteria, analyzing whitepapers, roadmaps, and founding teams to ensure alignment with Tier 1 investment standards.
• Built and maintained a high-performing pipeline of premium deal opportunities, consistently engaging with founders, VCs, and strategic partners to drive deal flow.
• Negotiated and closed high-impact fundraising deals, successfully securing multiple top-performing projects that collectively raised over $2 million, delivering substantial value to both investors and the ecosystem.
• Developed and led key strategic partnerships, establishing collaborations with blockchain networks, leading marketing agencies, influencers, and institutional investors to expand Paid Network’s market presence.
• Crafted and executed compelling outreach strategies, tailoring communications to resonate with high-profile Web3 founders and decision-makers.
• Drove revenue growth by identifying and structuring lucrative partnerships, ensuring long-term scalability and mutual benefit for both Paid Network and its partners.
• Leveraged an extensive industry network to connect with decision-makers, navigate high-stakes negotiations, and accelerate deal closures.
• Conducted in-depth due diligence, meticulously analyzing project fundamentals, team credentials, and market viability to secure only the most promising and scalable blockchain ventures.
• Acted as a trusted advisor to portfolio projects, providing hands-on strategic guidance and post-funding support to maximize their success in the decentralized ecosystem.
• Stayed ahead of industry trends, continuously monitoring emerging technologies, regulatory landscapes, and market shifts to maintain a competitive edge in Web3 fundraising.
• Negotiated and closed high-value deals, ensuring mutually beneficial terms for both the projects and Paid Network.
• Led contract negotiations, structuring agreements that aligned with Paid Network’s investment and growth strategies.

Alpha Reach is a business development and strategic partnerships firm specializing in lead generation, high-value networking, and sales process automation within the Web3 and tech industries. We help companies connect with the right partners, expand their network, and secure high-impact opportunities by leveraging our extensive industry relationships and data-driven outreach strategies.

Our expertise includes:

• Targeted lead generation: Identifying and engaging high-potential partners, investors, and clients.
• Mastering cold outreach: Crafting and executing personalized engagement strategies to connect with key decision-makers.
• Sales process automation: Optimizing and streamlining outreach, follow-ups, and conversion tracking to maximize efficiency and deal closures.
• Strategic networking: Facilitating introductions and partnerships that drive long-term value in the Web3 and tech ecosystems.

At Alpha Reach, we don’t just open doors—we create opportunities by combining precision, automation, and relationship-building to accelerate business growth in the digital economy.

Company Overview: Novus Labs is a venture builder creating an ecosystem of in-house start-ups within the blockchain space. Our team has worked with blockchain technology since 2013, and we take a hands-on approach in shaping proven Web3 strategies

• Identified, scouted, and secured high-potential investment opportunities, evaluating Web3 ventures, token funds, crypto whales, and hedge funds to drive strategic growth.
• Led deal sourcing efforts, conducting in-depth research to uncover top-performing blockchain projects with strong investment potential.
• Negotiated and closed high-value strategic partnerships, playing a pivotal role in the success of both existing and upcoming ventures.
• Identified and secured high-value business opportunities, successfully expanding market reach by engaging Web3 ventures, token funds, crypto whales, and hedge funds.
• Managed key accounts, ensuring seamless communication, timely responses, and long-term engagement with partners, investors, and stakeholders.
• Built and nurtured an extensive network of institutional investors, private investors, Family Offices, and Multi-Family Offices, facilitating high-impact connections and investment opportunities.
• Led market research and competitive analysis, identifying emerging trends to develop forward-thinking business strategies.
• Maintained and strengthened investor relations, providing regular updates and insights to secure long-term commitment and trust.
• Represented the company at top blockchain industry events, leveraging public engagements and networking opportunities to elevate brand visibility and deal flow.
• Developed and executed strategic marketing initiatives, aligning campaigns with business objectives to drive lead generation and partner acquisition.
• Spearheaded and closed partnerships with leading Web3 startups, blockchain firms, and fintech companies, ensuring mutually beneficial collaborations.
• Consistently exceeded business development targets, leveraging a results-driven approach to outreach, relationship management, and revenue generation.

Rainmaker Games has built the largest global P2E game platform and, in turn, the largest P2E data powerhouse with first-ever P2E guild verification and the most extensive P2E gamer data logging system

• Gathered and analyzed customer feedback, providing the management team with detailed insights on client wins/losses, competitive activities, and product performance to refine sales strategies.
• Supported M&A initiatives, assisting supervisors with post-merger integrations to ensure seamless transitions and operational efficiency.
• Designed and executed a high-impact KOL (Key Opinion Leader) outreach strategy, significantly boosting promotion campaigns and increasing brand visibility within the blockchain gaming space.
• Identified and engaged potential strategic partners, effectively outlining mutual benefits and securing high-profile meetings with top blockchain companies to feature on our app.

As part of TrustSwap, my primary focus was on The Crypto App, a leading all-in-one mobile application for cryptocurrency enthusiasts, boasting over 5.1 million downloads and a 4.5/5 rating from more than 84,000 reviews. My role centered around strategic partnerships, revenue growth, and business development, ensuring the app maintained its position as a trusted resource in the crypto community.

• Monitored the crypto markets, tracking trends across Apps, DApps, and DeFi projects, and provided management with data-driven insights to refine business strategies.
• Developed and executed client acquisition, partnership, and revenue growth strategies to expand The Crypto App’s market presence.
• Co-developed and implemented specific monthly, quarterly, and annual targets, aligning business efforts with growth objectives.
• Led project evaluations for advertising opportunities within the app, managing the entire deal cycle—from reception and analysis to cost estimation and successful negotiations.
• Designed and implemented revenue generation strategies, collaborating with internal teams (mainly the launchpad vertical) to optimize monetization efforts.
• Established a strategic partnership framework, securing high-value collaborations with leading blockchain companies to explore technological integrations, including the implementation of a cryptocurrency wallet.

As a part-time Administration Officer at Paynovate, a fully licensed Belgian Electronic Money Institution specializing in digital payment solutions, I played a pivotal role in ensuring compliance with Know Your Customer (KYC) regulations, which are essential for preventing financial crimes and ensuring customer authenticity

My key responsibilities included:

• Customer Identification Program (CIP): I meticulously collected and verified essential customer information, such as names, addresses, dates of birth, and identification numbers, to confirm their identities and ensure compliance with regulatory standards.
• Customer Due Diligence (CDD): I assessed the risk profiles of clients by analyzing their financial activities and transaction behaviors, ensuring that all clients met the institution's risk tolerance levels.
• Enhanced Due Diligence (EDD): For higher-risk clients, I conducted more in-depth investigations, including gathering additional information and closely monitoring transactions to detect and prevent potential illicit activities.
• Regulatory Compliance: I ensured that all KYC processes adhered to the latest anti-money laundering (AML) and counter-terrorism financing (CTF) regulations, maintaining the institution's integrity and reputation.

Loyaltek, a leading fintech company headquartered in Brussels, specializes in electronic payment terminals, customer loyalty programs, gift and payment cards, and NFC applications. With a strong presence across Europe, the company provides cutting-edge financial solutions to businesses of all sizes.

As a key driver of Loyaltek’s expansion into the Dutch market, I spearheaded high-impact business development strategies, securing top-tier clients and strategic partnerships that solidified the company’s presence in a highly competitive landscape.

Key achievements and contributions:

• Led Loyaltek’s market entry into the Netherlands, successfully securing the company’s first major partnerships and enterprise clients in the region.
• Drove a 40% increase in sales pipeline growth, leveraging strategic outreach and targeted lead generation to convert high-value prospects into long-term clients.
• Conducted in-depth market analysis, identifying and capitalizing on untapped opportunities while closely monitoring sales performance to optimize revenue growth.
• Developed and executed a high-performing sales strategy, accelerating client acquisition and ensuring a rapid and scalable market penetration.
• Spearheaded lead generation efforts, identifying and securing deals with top-tier retailers, municipalities, fintech firms, and industry leaders, expanding Loyaltek’s influence in the payment solutions sector.
• Closed multiple six-figure deals, positioning Loyaltek as a trusted payments provider within the Dutch fintech ecosystem.
• Played a crucial role in securing strategic alliances, negotiating contracts that enhanced the company’s product reach and revenue streams.
• Achieved and surpassed aggressive sales and revenue targets, consistently outperforming business development KPIs and driving measurable business growth.

Founded in 2017, Crypto Insiders quickly became one of the leading Dutch media platforms focused on bringing transparency and education to the world of Bitcoin, blockchain, and cryptocurrencies. With a reputation for delivering in-depth market insights, news, and expert analysis, the platform serves as a trusted resource for investors, businesses, and enthusiasts navigating the crypto space.

Key contributions:

• Leveraged social media and digital strategies to initiate and establish connections with high-profile Web3 firms, industry leaders, and blockchain startups, significantly expanding the company’s network and deal flow.
• Generated and converted high-quality leads, directly contributing to business growth and increased revenue streams by securing key collaborations.
• Developed and implemented tailored sales strategies, working closely with the marketing team to align business development efforts with brand positioning and market demand.
• Played a key role in securing strategic partnerships, negotiating and closing deals that strengthened Crypto Insiders’ presence in the Web3 ecosystem.
• Exceeded sales and business development targets, demonstrating exceptional sales performance that directly impacted the company’s bottom line.
• Accelerated business expansion by identifying new market opportunities and establishing strong relationships with crypto-native businesses, investors, and influencers.

Verathon, founded in 1984 and headquartered in Bothell, Washington, is a global leader in medical device innovation, specializing in airway management and bladder scanning solutions. The company's flagship products, such as the GlideScope® video laryngoscopes and BladderScan® ultrasound systems, have revolutionized patient care by providing healthcare professionals with unparalleled clarity and precision during critical procedures. As a subsidiary of Roper Technologies, Verathon is committed to delivering high-quality, reliable medical devices that enhance clinical outcomes and improve patient safety.

Key contributions:

• Closed multiple six-figure deals, negotiating and securing high-value service contracts, rental agreements, and leasing deals, directly contributing to Verathon’s top-line revenue growth.
• Led the end-to-end sales process, from quoting and lead qualification to contract negotiation and deal closure, ensuring a streamlined and highly efficient pipeline.
• Drove sales performance beyond targets, exceeding quota expectations of $500k quarterly through strategic prospecting, CRM-driven outreach, and client-centric engagement strategies.
• Strengthened key accounts and customer relationships, proactively managing client needs, handling inquiries, and providing tailored solutions to maximize customer retention and long-term partnerships.
• Expanded Verathon’s client network in the Benelux, securing new hospital contracts, healthcare partnerships, and institutional sales that significantly increased market penetration.
• Maintained expert knowledge of Verathon’s product suite, market trends, and competitor landscape, positioning the company as a preferred provider in the medical device industry.

IMO Cargo Solutions is a leading global logistics provider specializing in the secure transportation of hazardous materials, including explosives, radioactive substances, and chemicals. Trusted by governments, defense contractors, and multinational corporations, the company provides tailored logistics solutions that adhere to the highest international safety and compliance standards, ensuring mission-critical cargo is delivered worldwide with precision and efficiency.

Key Contributions:

• Developed a comprehensive business plan and sales strategy, which resulted in a 35% increase in annual revenue and surpassed company sales targets.
• Led and mentored a team of Sales Executives, implementing training programs that improved performance metrics and fostered professional growth.
• Prepared and executed targeted action plans, enabling the team to effectively identify and pursue high-value sales leads and prospects, leading to a 50% increase in client acquisition.
• Initiated and coordinated market penetration strategies, successfully entering new international markets and expanding the company's global footprint.
• Provided detailed weekly and monthly sales reports to the General Manager, offering insights that informed strategic decisions and optimized sales operations.
• Maintained accurate records of pricing, sales, and activities, ensuring transparency and facilitating data-driven decision-making processes.
• Assisted Sales Executives in crafting compelling proposals and presentations, which increased the proposal acceptance rate.
• Ensured all Sales Executives met or exceeded activity standards, resulting in a consistent achievement of sales goals and enhanced team productivity.
• Maintained ongoing communication with clients, improving client satisfaction rate and fostering long-term business relationships.

IMO Cargo Solutions is a leading global logistics provider specializing in the secure transportation of hazardous materials, including explosives, radioactive substances, and chemicals. Trusted by governments, defense contractors, and multinational corporations, the company provides tailored logistics solutions that adhere to the highest international safety and compliance standards, ensuring mission-critical cargo is delivered worldwide with precision and efficiency.

Key contributions:

• Increased revenue and client retention, successfully growing key accounts and securing long-term partnerships with high-profile clients in defense, energy, and industrial sectors.
• Generated a steady pipeline of high-value leads through cold calling, strategic networking, and industry referrals, converting them into major revenue-driving contracts.
• Negotiated and closed multiple six-figure deals, securing formal and spot bids, rate agreements, and long-term shipping contracts that strengthened the company’s market presence.
• Maintained exceptional customer satisfaction, ensuring consistent follow-ups, rapid issue resolution, and proactive client engagement, leading to an increased client retention rate.
• Surpassed all sales performance benchmarks, consistently exceeding prospecting, presentation, proposal, and closing targets.
• Coordinated and managed complex international shipments, ensuring seamless execution of high-risk cargo deliveries while handling all IMO regulatory documentation and compliance requirements.
• Expanded the company’s global footprint, identifying new business opportunities in emerging markets and securing contracts with key industry players.