Lowell Tabuada
Digital Marketing Specialist
Summary
Resilient Digital Strategist with more than 5-years background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.
Overview
22
22
years of professional experience
12
12
years of post-secondary education
Work History
Digital Marketing Freelancer
Clickworker
Essen
12.2022 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Boosted online engagement [Number]%.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Researched and applied [Type] and [Type] SEO techniques to increase online exposure by [Number]%.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
Data Entry Specialist
Clickworker
Essen
11.2022 - Current
- Compiled data and reviewed information for accuracy prior to input.
- Completed data entry tasks with accuracy and efficiency.
- Identified data entry errors and reported to necessary departments.
- Applied data entry knowledge skills to resolve indecipherable or garbled messages.
- Sent completed entries for evaluation and final approval.
Imagery Analyst
Lifepoints
n/a
07.2020 - Current
- Developed and assisted with implementation of imagery collection plan.
- Combined remotely-collected and on-site data acquisition to generate unified geographic mapping information.
- Oversaw surveying vendors to verify compliance with necessary business goals and related regulations.
- Designed standardized protocols for data collection, creating cohesive database input guidelines to streamline intelligence retrieval and exploitation.
Digital Content Creator
Facebook Meta
n/a
01.2016 - Current
- Applied current editing and photography tools to tell great stories.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Social Media Creator
Facebook Meta
n/a
03.2015 - Current
- Managed content across multiple platforms for widest audience reach.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Maintained current understanding of industry and [Type] genre trends, enhancing writing and marketing success.
- Produced original, creative content for promotional advertisements and marketing materials.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Managed competing deadlines with efficiency.
Video Production Specialist
School and Universities
Malaybalay City; Bangkok
04.2018 - 10.2022
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Developed promotional materials, posters and videos.
- Worked with clients to produce various types of videos.
- Assisted clients and creative teams in script writing and set design.
- Created graphics and layouts for live and pre-recorded talks.
- Coordinated with clients to define project specifications, vision, scope and budget.
Education
M.D. - Bachelor of Laws (with Honors)
Bukidnon State University
Malaybalay City, Philippines 06.2012 - 03.2016
Associate of Applied Science - Professional, Technical, Business, And Scientific Writing
Valencia Colleges Incorporated
Valencia City, Philippines 03.2013 - 03.2015
Associate of Applied Science - Financial Services Marketing Operations
Bukidnon State University
Malaybalay City, Philippines 06.2008 - 03.2012
Bachelor of Science - Information Technology
Bukidnon State University
Malaybalay City, Philippines 06.2005 - 03.2008
Skills
LANGUAGE CAPABILITIESLanguage SpokenEnglishTagalogCebuanoIlonggoMicrosoft OfficeMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft AccessSPECIAL SKILLSComputer troubleshooting and repairPaintingSingingPlaying GuitarPlaying PianoPlaying Trumpet
Strategic planning
Customer targeting
Competitive analysis
Data Analytics
Ad development
Redirect monitoring
Self-Motivated
Problem-Solving
Organization and Time Management
Maintenance and Repair
Multitasking Abilities
G-Suite
Critical Thinking
Accomplishments
- Supervised team of different levels of staff members.
- Achieved desired result by completing relevant tasks with accuracy and efficiency.
- Collaborated with team of professionals in the development of dignified careers.
- Documented and resolved strategic issues which led to accomplishments.
Timeline
Digital Marketing Freelancer
Clickworker
12.2022 - Current
Data Entry Specialist
Clickworker
11.2022 - Current
Imagery Analyst
Lifepoints
07.2020 - Current
Video Production Specialist
School and Universities
04.2018 - 10.2022
Digital Content Creator
Facebook Meta
01.2016 - Current
Social Media Creator
Facebook Meta
03.2015 - Current
Associate of Applied Science - Professional, Technical, Business, And Scientific Writing
Valencia Colleges Incorporated
03.2013 - 03.2015
M.D. - Bachelor of Laws (with Honors)
Bukidnon State University
06.2012 - 03.2016
Associate of Applied Science - Financial Services Marketing Operations
Bukidnon State University
06.2008 - 03.2012
Bachelor of Science - Information Technology
Bukidnon State University
06.2005 - 03.2008