Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Lalita Srikamol

Lalita Srikamol

Bangkok,10

Summary

Goal-oriented manager with distinguished experience in many industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

14
14
years of professional experience

Work History

Sales Director

Virta Global
01.2023 - Current
  • Strive to understand customer needs and increase awareness among customers on how to create electric vehicle charging business with Virta's comprehensive platform solution
  • Focus on new sales development in Thailand
  • Take ownership and deliver ambitious sales targets
  • Prospect qualification, development, and execution of new sales opportunities
  • Pipeline management, sales process management including effective forecasting and opportunity closure
  • To build trusted relationships, manage existing accounts and close new deals
  • To understanding of enterprise and corporate landscape in Thailand
  • To communicate with C Level decision makers and other key stakeholders
  • Fuel the growth of Virta business by improving customer experience and increasing customer engagement
  • Collaborate closely with various teams (Product Management, Marketing and Technical team) to drive better results and right solution for client
  • Be the voice of the customer and provide internal feedback on how we can improve.

General Manager - Sales Department

Cartrack Technologies (Thailand) Co., Ltd.
01.2019 - 12.2022
  • Monitored sales team performance, analyzed sales data and reported information to director and Global CEO and Country Manager
  • Oversee daily operations of the business unit or organization
  • Ensure the creation and implementation of a strategy designed to grow the business
  • Provide direct management of key functional managers and executives in the business unit
  • Oversee key hiring and talent development programs
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues
  • Created and implemented new business opportunities by utilizing strategic networking strategies
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives
  • Achieved established KPI for company, direct sales, telesales and marketing team
  • Maintained up-to-date knowledge of competitor products and pricing in market served
  • Investigated and integrated new strategies to expand business operations and grow customer base

Product Manager

Ingram Micro (Thailand) Ltd
07.2018 - 12.2018
  • Liaised with clients to develop deep understanding of business needs and current market landscape
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales
  • Assessed vendor products and maintained positive vendor relations
  • Collaborated with sales, marketing and support teams to launch products on time and within budget
  • Compiled product, market and customer data to forecast accurate sales and profit numbers
  • Partner closely with the engineering team to help determine the best technical implementation methods as well as execution schedule
  • Work with cross-functional stakeholders across to align teams around the product definition
  • Track product development, and develop product launch plans.

Marketing And Corporate Business Development Manager

OSIM (Thai) Co, Ltd.
05.2015 - 06.2018

Duty as Marketing Manager:


  • Managing all marketing for the company and activities within the marketing department
  • Developing the marketing strategy for the company in line with company objectives
  • Co-ordinating marketing campaigns with sales activities
  • Overseeing the company's marketing budget
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Overall responsibility for brand management and corporate identity
  • Preparing online and print marketing campaigns
  • Monitor and report on effectiveness of marketing communications
  • Creating a wide range of different marketing materials
  • Working closely with agencies and assisting with new product launches
  • Analysing potential strategic partner relationships for company marketing


Duty as a Corporate Business Development:


  • Identify new prospects and develop into business
  • Use the company database to identify prospects and set up meetings with decision makers
  • Follow up leads from the sale assistant team
  • Attend exhibitions, business events and conferences and create leads
  • Build relationships with existing clients to generate recommendations and new leads
  • Work closely with the marketing team on new initiatives where appropriate
  • Draw up proposals, agreements and negotiate rates
  • Contact clients on a regular basis to identify next business opportunities to maximize revenue and occupancy
  • Ensure that any problems relating to the business are resolved quickly by working closely with the client and internal team
  • Produce sales activity reports on a monthly basis or as required
  • Attend training events where appropriate
  • Work with HQ to secure opportunity buys and availability of products
  • Analyze sales trends, track unit sales
  • Generate monthly budgets and sales forecasts.

Branch Manager

Adecco Consulting Limited
11.2014 - 04.2015
  • Agreeing project objectives
  • Representing the client's or organization's interests
  • Providing advice on the management of projects
  • Organizing the various professional people working on a project
  • Carrying out risk assessment
  • Making sure that all the aims of the project are met
  • Making sure the quality standards are met
  • Using IT or other systems to keep track of people and progress
  • Recruiting specialists and sub-contractors
  • Reporting to the client or senior stakeholders on progress
  • Evaluating the success of the project against its benchmarking and sharing lessons or best practice with other organizations.

Marketing Manager

David Game Management School Thailand
01.2013 - 10.2014
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Consulted with product development teams to enhance products based on customer data
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Developed innovative and targeted collateral to support overall branding objectives
  • Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Transformed corporate website and social media platforms to better engage customers and promote sales
  • Briefed senior executives on monthly projections, product launches and other marketing plans
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Increased business growth outcomes by effectively collaborating with sales, service and financial departments.

Concession Manager

French Connection At David Jonse
11.2011 - 11.2012
  • Engaged and interacted with customers to create positive shopping experiences and drive revenue growth
  • Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events
  • Rotated merchandise and displays to feature new products and promotions
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
  • Created work schedules according to sales volume and number of employees
  • Applied performance data to evaluate and improve operations, target to current business conditions and forecast needs
  • Partnered with store director to interview, hire, train and develop department managers and team members to build and sustain high in-store performance
  • Completed all point of sale opening and closing procedures, including counting contents of cash register
  • Trained new hires for diverse jobs and kept employees up-to-date through frequent meetings
  • Developed new store location from ground up by hiring and training efficient team
  • Protected store from loss or theft by setting and enforcing clear security policies
  • Trained and developed new associates on POS system and key sales tactics, which improved process flows
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.

Administration And Sales Officer

And Immigration Centre
10.2010 - 10.2011
  • Administration tasks
  • Sell Education courses
  • Re-new visa for offshores students
  • Remain good relationship with education providers.

Education

Master of Arts -

Macquarie University

Skills

  • Sales Strategies
  • Networking and relationship building
  • Presentations and public speaking
  • Goals and performance
  • Negotiation expertise
  • Market Trend Analysis
  • Business development and planning

Languages

English

Timeline

Sales Director

Virta Global
01.2023 - Current

General Manager - Sales Department

Cartrack Technologies (Thailand) Co., Ltd.
01.2019 - 12.2022

Product Manager

Ingram Micro (Thailand) Ltd
07.2018 - 12.2018

Marketing And Corporate Business Development Manager

OSIM (Thai) Co, Ltd.
05.2015 - 06.2018

Branch Manager

Adecco Consulting Limited
11.2014 - 04.2015

Marketing Manager

David Game Management School Thailand
01.2013 - 10.2014

Concession Manager

French Connection At David Jonse
11.2011 - 11.2012

Administration And Sales Officer

And Immigration Centre
10.2010 - 10.2011

Master of Arts -

Macquarie University
Lalita Srikamol