Kwanchanok Jekpoo
Bangkok
Summary
Dynamic marketing leader with over 9 years of experience in driving impactful marketing campaigns and leading high-performing teams. Expertise in strategy development, marketplace management, and scaling operations to achieve 10x revenue growth. Proven track record in P&L management, data-driven decision-making, and cross-functional leadership, particularly in startup and fast-paced environments.
Overview
10
10
years of professional experience
Work History
Assistant Vice President (Head of Marketplace)
Home Product Center Company Limited
08.2021 - Current
- Strategic Leadership: Directed a 22-member team, including seven division managers, across marketing, operations, assort and content creation.
- Revenue Growth: Achieved 10x revenue growth in three years, delivering a 500MB+ annual uplift.
- Operational Excellence: Streamlined processes and reduced logistics costs from 15% to 5% by implementing ICT system integrations.
- Cross-Platform Success: Lead for multiple platforms, developing core processes and driving cross-channel success. Pioneered cross-platform marketing campaigns (Shopee, Lazada, TikTok), resulting in a 30% increase in customer acquisition.
- Content Commerce Innovation: Developed end-to-end strategies integrating video shopping, livestreaming and influencer marketing to enhance conversion rates.
- P&L Management: Oversaw P&L and provided strategic performance insights to senior executives (MD/EVP/SVP).
- Data-Driven Campaigns: Executed cross-channel campaigns using data insights to optimize engagement and ROI.
Assistant Marketing Manager (Team Lead)
Shopee Thailand Company Limited
03.2018 - 06.2021
- Campaign Excellence: Executed 50+ high-impact campaigns annually, including Double Day, seasonal, and partnership campaigns, achieving a 10x annual revenue increase.
- Process Optimization: Streamlined workflows, reducing lead times by 7+ days and enhancing team efficiency through resource reallocation.
- Sales Impact: Consistently doubled monthly sales targets and boosted category sales by 25% with localized campaigns like "Lowest Price Guaranteed."
- Strategic Partnerships: Built successful collaborations with major brands, delivering joint promotional campaigns that exceeded industry benchmarks.
- Recognition: Honored with the "WE RUN" Employee Award in 2019 for outstanding contributions to campaign performance and team leadership.
Marketing Associate (Pioneer)
Bangchak Retail Company Limited
08.2016 - 03.2017
- Created customized marketing materials to increase product awareness.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated with buyers team to drive revenue growth, implementing data-driven marketing tactics.
- Led marketing initiatives for three business units (Inthanin Coffee, SPAR, Lemon Kitchen), successfully launching 8 new stores within 8 months across Bangkok and UPCs.
- Developed bi-weekly promotions and collaborated with cross-functional teams to streamline execution.
- Orchestrated 3+ high-profile campaigns, including Grand Openings and partnerships with the Tourism Authority of Thailand and CAT Radio, driving brand visibility and engagement.
Marketing Associate
CP ALL Public Company Limited (7-Eleven)
05.2015 - 07.2016
- Delivered up to 14 nationwide promotions monthly, including major campaigns like 7-11 stamps and lucky draws.
- Strategically planned, forecasted, and evaluated campaign performance, presenting insights to over 2,000 Branch Managers to drive alignment and execution.
Education
Bachelor of Science - Biotechnology
Mahidol University
Bangkok, ThailandMaster of Management - Marketing Management
College of Management, Mahidol University
Bangkok, ThailandSkills
- Strategic Marketing Leadership
- Revenue Growth and P&L Management
- Campaign Management Excellence
- Process Optimization
- Cross-Functional Team Leadership
- Data-Driven Decision Making
- Content Commerce Innovation
- Partnership Development
- Issue resolution skills
Timeline
Assistant Vice President (Head of Marketplace)
Home Product Center Company Limited
08.2021 - Current
Assistant Marketing Manager (Team Lead)
Shopee Thailand Company Limited
03.2018 - 06.2021
Marketing Associate (Pioneer)
Bangchak Retail Company Limited
08.2016 - 03.2017
Marketing Associate
CP ALL Public Company Limited (7-Eleven)
05.2015 - 07.2016
Bachelor of Science - Biotechnology
Mahidol University
Master of Management - Marketing Management
College of Management, Mahidol University
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