Kunal Parmar
Goregaon East
Summary
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
18
18
years of professional experience
Work History
Head of Ecommerce
ADP Ascent Beauty Pvt Ltd
Mumbai
02.2025 - Current
- Ecommerce channel management: Managing end to end communication between brands and major online platforms on Tata Cliq, Tata Cliq Luxury, Myntra, Nykaa, Amazon.
- Budgeting, Targeting & Forecasting: Working on Top line budgets for all brands to be deployed across multiple touchpoints of online marketing funnel.
- Marketing: Conceptualize and execute digital/online marketing campaigns capturing the entire funnel from Brand building to sales driven campaigns via influencer marketing, online media, Product seeding, social media campaigns, performance campaigns across google and meta, PPC campaigns on Amazon, retention marketing via CRM (email & whatsapp campaigns).
- Website management: Increase traffic for company’s retail website through various top funnel awareness activities like product seeding, influencer marketing, social media engagement & retention marketing.
Senior Manager Ecommerce
Baccarose Perfumes & Beauty Products
Mumbai
04.2022 - 11.2025
Assistant Manager Ecommerce
Baccarose Cosmetics
04.2021 - 03.2022
Senior Executive Ecommerce
Intercraft Trading
08.2019 - 03.2021
- Ecommerce channel management: Managing end to end communication between brands and major online platforms on Tata Cliq, Tata Cliq Luxury, Myntra, Nykaa, Amazon.
- Brand Management: Managed communication with internal brand portfolios like PUIG, COTY, Yves Rocher & Chambor to name a few and providing monthly reports on sales & marketing.
- Budgeting, Targeting & Forecasting: Worked closely with Top management to set annual targets & budgets for each platform. Worked on forecasting annual inventory requirement basis targets set and brand strategy.
- Marketing: Managed & deploy annual budgets of 2-3 crores for marketing and promotions across ecommerce channels. Planned and executed on-site merchandising, social media campaigns, KOL activation, digital media traffic for all brands across major ecommerce platforms.
- Analysis: Conducted indepth analysis on sales and marketing reports to optimize the marketing investments and to increase AOV, conversions, ROI etc.
- Supply chain: Liaise with internal supply chain team and warehouse operational teams to ensure timely supply of products to partners.
- Achievements:
- Launched the Baccarose portfolio of fragrances on Tata Cliq Luxury in 2019 & Makeup & Skincare in 2021.
- Launched Baccarose portfolio of mass/masstige fragrance & beauty brands on Tata Cliq in 2020.
- Gucci fragrances exclusive launch on Nykaa in 2020 with best-in-class marketing across the platform and social media.
- Conceptualized and executed a digital masterclass for UCB fragrances with the brand ambassador Janhvi Kapoor on Amazon Beauty social media.
- Conceptualized and executed a digital masterclass for Antonio Banderas’ New fragrance launch “The ICON” with Antonio Banderas himself on Tata Cliq social media and on-site merchandising at the time of launch.
- Helped grow Baccarose Ecommerce business YoY at an average growth of 60%
- Helped increase share of Ecommerce business from 6% in 2018-19 to 39% in 2021-22.
Business Development Manager
Go4Fresh.in
10.2015 - 04.2019
- Supply Chain Management: Managing end to end supply chain by coordinating with all teams to ensure that all customer deliveries are completed in time.
- Customer Service Operations: Setting up process for capturing customer issues and how to solve them.
- Quality Management: Ensuring that quality of products provided are up to the mark. Setting standard of quality as per customer requirements and rectifying any quality deviations.
- Delivery management: Setting up operational process, timelines and delivery mechanism for delivery to stores and ensure that it is executed in a timely manner.
- Assortment: Liaising with farm and buying team on availability and non-availability of products and defining quality and packing parameters for the same as per customer requirement.
- Customer Account Management: Managing key clients like BigBasket, Godrej Nature Basket, Vista Foods Pvt. Ltd., Foodhall, Star Bazaar, Future Group, Amazon, Fresh Menu etc.
- BTL Activations: Conducted successful events in corporates and various exhibitions in the food and hospitality space.
- Retail Merchandise Management: Oversaw products catalogue and merchandising to ensure sales were maximized and orders delivered were accurate.
- Achievements:
- Setting up SOPs at a company level for multiple departments like, warehousing, product quality & packaging guidelines, logistics, customer service.
- Acquired more than 10 new Retail & Institutional customers and successfully managed their progression month on month.
Director
Agrisun Commodities Pvt. Ltd.
04.2009 - 09.2015
- Contract: Reviewed and finalized contracts with buyers & sellers both overseas and domestic.
- Vessel Management: Managed the acceptance and chartering of shipping vessels while monitoring the progress of vessels through voyages.
- Liaising with various CHAs: Appointed and coordinated with CHA, Surveyors and Shipping agents for loading, unloading and storage of cargo.
- Vessel Documentation: Make sure that all documents such as Bill of Lading, Shipping Bill, Mate’s Receipt, Warehouse Receipt are ready and accounted for in order to ensure payments.
- Freight Calculations and Booking: Calculated and booked freight for vessels and made sure payment for same is done to ensure vessels are booked and ready as needed.
- L/C issuing: Liaised with banks to ensure that all data has been provided to issue L/Cs and provided all necessary documents to the bank to release L/C payments.
- Future & Options Trading: Monitoring the NCDEX portal for pricing trends and hedging commodities.
Accounting Intern
A.C. Damania & Co.
06.2007 - 11.2008
- Book-Keeping: Handled Purchase & Sales Ledgers along with Cash and Petty Cash Books of the company
- Audit: Visited companies along with seniors to conduct annual audit of Balance sheets
- Tally: Learned and used Tally for accounting.
Education
MBA - General Management & Marketing
Coventry University
England09.2013
Bachelor of Commerce - Bachelor of Commerce
Narsee Monjee College of Commerce & Economics
Mumbai03.2009
Skills
- Ecommerce strategy development
- Comprehensive category analysis
- Brand identity management
- Revenue and expense management
- Client relationship management
- Management of distribution networks
- Content strategy and training
- Clear and concise communication
- Data-driven decision making
- Digital marketing planning
- Inventory optimization
- Luxury brand promotion
- Launch strategy and assessment
- Product display optimization
- Revenue forecasting
- Experienced in Word, Excel, and PowerPoint
Activities
- Completed a personality development course during my college days from Savio D'Silva Classes to develop public speaking & leadership skills.
- Completed an online course of Digital Marketing from Upgrad & received certification for the same.
- Instrumental in helping Baccarose win Best Male & Female Fragrances at Nykaa Fashion & Beauty Awards for brands like Carolina Herrera, Giorgio Armani & Yves Saint Laurent.
Timeline
Head of Ecommerce
ADP Ascent Beauty Pvt Ltd
02.2025 - Current
Senior Manager Ecommerce
Baccarose Perfumes & Beauty Products
04.2022 - 11.2025
Assistant Manager Ecommerce
Baccarose Cosmetics
04.2021 - 03.2022
Senior Executive Ecommerce
Intercraft Trading
08.2019 - 03.2021
Business Development Manager
Go4Fresh.in
10.2015 - 04.2019
Director
Agrisun Commodities Pvt. Ltd.
04.2009 - 09.2015
Accounting Intern
A.C. Damania & Co.
06.2007 - 11.2008
MBA - General Management & Marketing
Coventry University
Bachelor of Commerce - Bachelor of Commerce
Narsee Monjee College of Commerce & Economics