Kritpol Mekpanuwat
Marketing Director
Bangkok
Summary
Strong background in advertising, marketing, retailing, online marketing, new project handling, and problem solving. Able to work effectively with diverse group of people. Dynamic, adapt well to changes and pressures in the workplace. Highly concentrate and result-oriented in coordinating complex, deadline-driven operation. Ambitious and hard-working.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
18
18
years of professional experience
1
1
Language
Work History
Marketing Consultant
2M Medmaker Co.,Ltd.
2 2023 - Current
- Rebranding and re-positioning the MEDMAKER brand and launching new product design
- Creating a comprehensive marketing strategy and executing effective marketing communications
- Responsible for new product development strategy and launching plan
- Set up marketing team for Medmaker.
- Planned and implemented effective marketing strategies, resulting in increased brand awareness and customer engagement.
- Enhanced customer engagement with effective social media management and content creation.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Collaborated with cross-functional teams to create cohesive branding messages across all channels.
VP – Business Development & Marketing
All About You Co., Ltd.
10.2011 - 12.2022
- Negotiated and dealed with international organic skincare brands for licensing under ALl About You
- Initiated brand concept, marketing strategy, store design concept of All About You
- Initiated and Founded the first organic skincare and cosmetics multi-brand store “All About You" in 2014. Find more information about All About You at www.allaboutyou.co.th
- Develop business opportunities for the new shops, analyze new areas and locations, and negotiate with landlords such as Central, the Mall, Terminal 21, etc
- Responsible for the marketing plan of All About You
- Responsible for the new skincare product brand development (Brand JUV, The 28).
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
- Increased company growth through collaboration with sales and marketing departments.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Established a successful partnership with key industry players, resulting in increased market share for the organization.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Assistant to President - ZEN & ZENWorld Project Manager
Central Department Store (CentralWorld Branch)
09.2007 - 09.2011
- Responsible for ZENWorld Tower Project
- In charge of approaching potential tenants, presenting the project plan, negotiate the offered package, and close the business deal
- In charge of coordinating different departments and business partners to work together smoothly and reach to the highest objectives
- In charge of ZENSE Restaurant & Bar
- Observing and investigating sales of ZENSE monthly
- Observe and audit ZENSE’s operation team
- Hand in when ZENSE need help in every way
- Handling new project (business development) for ZEN & ZENWorld
- Coordinate and interrelate with ZEN President’s business guests from abroad
- Helping in create ideas and assist any given task from President of ZEN
- Accountable for any special project
- Assisted in ZEN Launch Event in Shenyang and Shanghai on November 2010, was working in China for 2 months
- Assisted in ZEN China project in marketing and store design wises – launched in June 2011.
Marketing Department Manager
Central Retail Corporation Limited (CRC)
08.2006 - 08.2007
- Created marketing and branding strategies for Central Festival Phuket (CFP)
- Planned and strategized media and other communication tools to promote CFP
- Set a yearly marketing budget proposing to CRC’s marketing executive board
- Controlled marketing and media budget for corporate and promotion campaigns
- Coordinated with Central Festival Phuket’s operation team in order to implement right strategic plan for promotion campaigns and events
- Coordinated business deals between business units such as Central Department Store, Supersports, B2S, Powerbuy, Office Depot, Homeworks, and TOPS Market and also tenants in the CFP in order to cooperating CFP promotion program and marketing activities.
Media Planner
Carat Media Services (Thailand)
7 2001 - 7 2002
- Analyzed data from AC Nielsen Research and reported to clients monthly
- Planned media and managed budget based on statistics and research information
- Presented analytic data to clients (Philips and Honda Motorcycles).
Education
Master of Business (Marketing Management) -
Otago University
Diploma for Graduates (Marketing Management) - undefined
Otago University
Bachelor of Arts (Journalism and Mass Communications) - Advertising
Thammasat University
Skills
- Analyzing data
- Product marketing
- Business Planning
- Campaign Development
- Social Media Management
- Strategy Development
MS Office (Expertise in Excel, Word, PowerPoint), Social Media and Digital marketing wises
- Influencer Marketing
- Project Management
- Competitive Analysis
- Customer Segmentation
- CRM Management
- Problem-Solving
Career Goal
A marketer who commits to drive team and organization to meet the business goals., A trusted person who works well with team, delivers, and leads the company to the long term success.
Timeline
VP – Business Development & Marketing
All About You Co., Ltd.
10.2011 - 12.2022
Assistant to President - ZEN & ZENWorld Project Manager
Central Department Store (CentralWorld Branch)
09.2007 - 09.2011
Marketing Department Manager
Central Retail Corporation Limited (CRC)
08.2006 - 08.2007
Marketing Consultant
2M Medmaker Co.,Ltd.
2 2023 - Current
Media Planner
Carat Media Services (Thailand)
7 2001 - 7 2002
Master of Business (Marketing Management) -
Otago University
Diploma for Graduates (Marketing Management) - undefined
Otago University
Bachelor of Arts (Journalism and Mass Communications) - Advertising
Thammasat University
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