Kornchasa Thonglairuam

Strategic General Manager with over 18 years of experience in nationwide operations, sales leadership, and business transformation. Proven track record in "Zero-to-One" business setup and scaling established organizations through data-driven strategies. Recognized for the ability to restructure teams for maximum focus, resulting in up to 150% revenue growth. Expert in cross-functional collaboration and delivering measurable results in high-pressure, country-level scopes.

1.Strategic Sales Restructuring & Growth (Boncafe Thailand)

• Segment Focus Strategy: Restructured the sales team by consolidating fragmented Key Accounts under a dedicated specialist, moving away from a generalist approach to a highly focused segment model.
• Exponential Revenue Growth: Delivered a 50% revenue increase within the first 7 months for the Key Chain segment, achieving a total growth of 200% within 2 years.
• Productivity Optimization: Successfully scaled a low-ticket portfolio (Avg. 200 THB/unit) by increasing monthly account productivity from 200k to 300k THB through disciplined nurturing and strategic sales execution.

2.Business Setup & Market Entry (ALLU Thailand)

• Greenfield Project Execution: Orchestrated the complete establishment of ALLU Thailand (a Japanese global luxury brand), managing everything from legal setup and site selection to recruitment and team structure.
• Operational Efficiency: Established a sustainable buy-in operation with an initial gross margin of 12% in a highly competitive market by implementing strict authentication and valuation protocols.
• New Business Unit Launch: Spearheaded the launch of "Genesis Coffee Hub," building an end-to-end refurbished coffee machine business (focusing on La Marzocco) within 6 months (Jul 2025), including technical and sales team development.

3.Nationwide Operations Management

• Scale Management: Directed operations for 24 branches nationwide, optimizing sales compensation structures and cross-functional workflows to align with corporate growth targets.
• High-Level Collaboration: Partnered with international marketing teams (Singapore/Japan/Indonesia) to localize brand awareness strategies, ensuring successful market penetration for global brands in Thailand.