KOPMA ASAWAKIDAKARN
Real Estate Development
Huay Kwang
Summary
Highly accomplished Real Estate Development professional with 10+ years of experience in property management, site acquisition, and strategic planning within the Thai market. Proven ability to drive cost reduction, manage complex projects, and develop strong relationships with landlords and government agencies. Seeking a challenging role where I can leverage my expertise to contribute to the growth and profitability of a leading organization.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
Head of Business Development
Mr.D.I.Y
03.2024 - Current
- Managed and operated the overall Business Development and Set Up team, aligning its function with the Corporate Strategy
- Identified and analyzed store location strategies using both primary and secondary data, optimizing site selection for maximum market penetration.
- Led a team to acquire over 200+ new outlets to support company business, aligning with strategic growth requirements for long-term plans.
- Managed the Store Set Up and Construction of new stores within agreed timelines, standards, and budgets, ensuring projects were completed on time and within allocated resources.
- Ensured relevant building permits and contracts were in place and compliant with local regulations.
- Planned and managed projects, including setting deadlines, prioritizing tasks, and allocating resources effectively.
- Analyzed financial data, including project budgets, risks, and resource allocation to maximize ROI.
Head of Property Management - Large Format
Central Food Retail Co., Ltd
12.2022 - 02.2024
- Managed a portfolio of 172 large retail store leases across Thailand, proactively resolving lease disputes and ensuring compliance with all contractual obligations.
- Identified, analyzed, and negotiated cost reductions for underperforming stores, achieving a total savings of 50MB annually.
- Created and implemented a roadmap and action plan to successfully renew existing store leases, securing favorable terms and minimizing disruption to operations.
- Acted as a liaison and coordinator with other departments for renovation projects, ensuring seamless execution and adherence to budget and timelines.
- Developed and maintained strong relationships with current and future landlords, fostering collaboration and ensuring mutually beneficial partnerships.
Real Estate Director
LINE MAN (Thailand ) Co., Ltd
07.2021 - 08.2022
- Managed and operated the overall Real Estate team, aligning its function with the Corporate Strategy for On-Demand Business services.
- Identified and analyzed store location strategies using both primary and secondary data, optimizing site selection for maximum market penetration.
- Led a team to acquire new sites to support company business, aligning with strategic growth requirements for long-term plans.
- Managed the development and construction of new stores within agreed timelines, standards, and budgets, ensuring projects were completed on time and within allocated resources.
- Ensured relevant building permits and contracts were in place and compliant with local regulations.
- Planned and managed projects, including setting deadlines, prioritizing tasks, and allocating resources effectively.
- Analyzed financial data, including project budgets, risks, and resource allocation to maximize ROI.
Department Director
BB Technology Co., Ltd
06.2019 - 06.2021
- Leading team to operate Telecommunication Infrastructure Rental & Leasing Business in Thailand
- Identifying new opportunities and trends and advising on related needs and services
- Develop business plans to capture new business opportunities
- Study and develop in Smart City Solution Business
- Contact and Collaborate with government agencies in related business
- Do feasibility study and financial model for related business
Senior Division Manager
Berli Jucker & Big C Supercenter Public Co., Ltd
10.2013 - 05.2019
- Led a team to acquire expansion targets across all formats (Hypermarket, Market, Mini Big C).
- Set the acquisition direction for the team, aligning with the company's growth strategy.
- Acquired new sites in all formats (Hypermarket, Market, Mini Big C) in the northeastern and eastern regions of the country.
- Negotiated and contracted with landlords to acquire land at the most suitable price
- Contacted and collaborated with government agencies to acquire construction and building permits.
- Conducted feasibility studies for Hypermarket formats to assess viability and potential profitability.
Division Manager
Central Retail Corporation Limited
10.2012 - 10.2013
- Responsibilities included acquiring new sites for "Thai Watsadu" and "Robinson" stores.
- Provided the business with sufficient new locations to meet the strategic growth requirements of the long-term plan for company goals.
- Provided the right format of store in the right location to meet customer needs, enhancing customer experience and driving sales.
- Negotiated and contracted with landlords to acquire land at the most suitable price.
- Prepared new site approval presentations and attended meetings to secure project approvals.
Site Finder Executive
Yum Restaurant International (Thailand) Limited
10.2011 - 10.2012
- Surveyed market potentiality for “KFC” new store expansion, analyzed the possibility of new store openings, and assisted superiors in following up with project developers.
- Analyzed business deals and terms to ensure favorable agreements for the company.
- Coordinated with landlords/project developers to facilitate and coordinate internal functions.
- Coordinated with the legal team for the preparation of new store agreements such as lease agreements and service agreements, and negotiated with landlords/project developers to resolve issues.
Senior Valuer
Jones Lang LaSalle (Thailand) Limited
06.2007 - 10.2011
- Conducted Real Estate Valuations for a variety of properties.
- Performed Portfolio Analysis of 30 hypermarket stores in Greater Bangkok and 12 hypermarket stores in up-country on Q1/2011.
- Conducted Benchmarking Studies of Supermarket and Convenience stores in Greater Bangkok and up-country on Q1/2011.
- Analyzed Highest and Best uses for undeveloped land.
- Conducted Site Studies of land legal concerns and surveyed land transactions for Wholesale and Retail Businesses in Thailand.
Education
Master of Science - Innovative Real Estate Development
THAMMASART UNIVERSITY
10.2008 - 05.2010
Bachelor - Business Administration, Property Valuation, Marketing
ASSUMPTION UNIVERSITY
05.2002 - 05.2006
Skills
Negotiation for Business Purpose
Strategic Planning
Project Management
Team Management
Real Estate Business Development
Timeline
Head of Business Development
Mr.D.I.Y
03.2024 - Current
Head of Property Management - Large Format
Central Food Retail Co., Ltd
12.2022 - 02.2024
Real Estate Director
LINE MAN (Thailand ) Co., Ltd
07.2021 - 08.2022
Department Director
BB Technology Co., Ltd
06.2019 - 06.2021
Senior Division Manager
Berli Jucker & Big C Supercenter Public Co., Ltd
10.2013 - 05.2019
Division Manager
Central Retail Corporation Limited
10.2012 - 10.2013
Site Finder Executive
Yum Restaurant International (Thailand) Limited
10.2011 - 10.2012
Master of Science - Innovative Real Estate Development
THAMMASART UNIVERSITY
10.2008 - 05.2010
Senior Valuer
Jones Lang LaSalle (Thailand) Limited
06.2007 - 10.2011
Bachelor - Business Administration, Property Valuation, Marketing
ASSUMPTION UNIVERSITY
05.2002 - 05.2006
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