Work History
Education
Skills
Timeline
Hi, I’m

Kittisak Thumprasreat

Business and Marketing Consultant
1245 Soi Pariyanon, Bangpongpang, Yannawa, Bangkok
Kittisak  Thumprasreat

Work History

Yoohhoo Dot Company Limited.
Bangkok, Yannawa

Managing Director
06.2009 - Current

Job overview

:: Job Description ::

• Consultant agency which uses strategy to create brands which positively disrupt the marketplace.

• Guiding clients and winning them market share across a range of industries including construction materials, consumer goods, social media and IT services.

• Powered by strategic marketing communications and creative services community of a group of young talents.

• Helping businesses make a profit, so if you need help with understanding what your brand should be, an update to your brand identity, or support on how and where to communicate your business, then get in touch with us today. Whether you’re a big public company or a small start-up, we have a range of packages to deliver exactly what you need.

• Worked closely with marketing team to develop new marketing strategy, replacing overt sales pitches with focus on engagement and customer care.

• Successful marketing initiatives on effective, integrated public relations and advertising solutions..

• Adds values to your marketing and branding by creating a powerful message delivered through your executives and the media, and directly to your target consumers.

• Through our close involvement in building marketing strategies, we serve our clients in B2C and B2B communications with publications, media work, advertorials, product events, roadshows and sponsorship management.

• Worked closely with marketing team to develop marketing plan and strategy, replacing overt sales pitches with focus on engagement and customer care.

• Develop marketing initiatives for effective on marketing

• Develop marketing plan and strategy with the marketing team for replacing sales focus on engagement and customer care.

• Develop marketing initiatives for effective on marketing communication solutions.

• Adds values to marketing planning and strategy for created a powerful message delivered through your business and media for directly to target consumers.

• Through involvement for building marketing strategies, serve on B2C and B2B communications with publications, media work, advertorial, product events, roadshows and sponsorship management.

• Writing Pocket Book ”This is a KU” distributed by SE-ED Book center.

• Public Seminar Speaker in 2 content

1.This is a ku Marketing…Marketing must change by social media.

2.Personal Branding by Content.

:: Client’s Portfolio ::

• Wiebo.com : Public Relations and Event Marketing for open business in THAILAND.

• Neon Infotect Company Limited. : Public Relations and Seminar Management on “Intergraph Asia Conference”.

• Shera Public Company Limited. : Public Relations and Event Marketing.

• Thailand National Health Commission office : Public Relation and Event Marketing for “Check up body before health check Project”.

• Dog and Cat Health Center Pet Hospital (Rayong) Company Limited. :: Public Relations and business consultant. More information.

• U-RO Décor Company Limited. : Public Relations and Business Development.

• Samporn Karnka Company Limited. (Old Baby Furniture) : Public Relations and Event Marketing.

• EQ Plus Publishing Company Limited. : Public Relations for launching new business.

• Win Win World Wide Company Limited. : Public Relations and Training management.

• Tri Star Trading Company Limited. : Public Relation for Let’s Get Pink Project.

• Barter Smart Company Limited. : Public Relations, Recruiting and training system for management.

• Huawei Technology (Thailand) Company Limited. : Public Relation for lunching Huawei P10 and P10 Plus series.

• Namchow (Thailand) Company Limited. : Public relations for lunching new product “Little Cook Lite”

• B & J Group Company Limited. : Public relations and Channel Development for “SHO Skincare”.

Grand Home Mart Company Limited.

Marketing and Business Development Manager
06.2007 - 05.2009

Job overview

:: Job Description ::

· Management on 5 department is Marketing, Public Relation, Event Marketing, Marketing Research and Business Development Department.

· Managing all marketing strategy and marketing activities of business.

· Developing marketing plan in line with company objectives.

· Overseeing the company’s marketing budget.

· Created, Manage and Improve of marketing campaigns.

:: Portfolio ::

· Set up new vision of business to Modern Trade and Property Project Service.

· Set up Marketing Team for support vision of company on 3 department is Public Relation Department, Event and Promotion Department and Marketing Research Department.

· Set up promotion campaign by dealing with brand owner on sales target.

· Set up timing for promotion campaign on 2 month/campaign.

· Created marketing campaign by set up name like a department store for friendly and easy to remember such as Smart Buy, Smart Sale, Smart……..

· Created Loyalty Program on member card name “Smart Card” and get reward on sale billing.

· Conceived and executed strategyas a way to created “Talk of the Town” for brand awareness. Such as Granito Tile smart price 199 Bath/Square Meters.

· Set Up “Weekend Activities” on showroom

· Present new product and decoration trends of the year through exhibition event on “Architect Expo”

· Expand branches from 3 to 5 branches.

Bodyshape Corporation Group Company Limited.

Marketing Manager
01.2006 - 05.2007

Job overview

:: Job Description ::

· Management on 4 department is Marketing Communication, Public Relation, Event Marketing and Business Development.

· Managing all marketing strategy and marketing activities of business.

· Developing marketing plan in line with company objectives.

· Overseeing the company’s marketing budget.

· Created, Manage and improve of marketing campaigns.

:: Portfolio ::

· Expanding business to cosmetics and healthy product.

· Reality Show “THAILAND SUPER LOSS”on television in banlektee 5 program on TV5 channel for searching presenter and THE WINNER get prize value 1,000,000 bath.

· Beauty Aholic Event…Marketing activities in shopping mall all Thailand.

· Expanding to online channel for selling product on company website (http://www.bodyshape.co.th) and online shopping mall.

· Public relation on media.

Sathaporn Marketing Company Limited.

Marketing Manager
01.2005 - 12.2005

Job overview

:: Job Description ::

· Brand Management on 3 Brand: “KAYARI”, “BUXAWAY” and “STARPETT”

· Managing all marketing plan and strategy for company and all product.

· Developing the marketing strategy in line with company objectives.

· Co-Ordinate for marketing campaigns and target sales with DKSH (Thailand) Co. Ltd. (Distributor Company).

· Co-Creative advertising campaigns and media with BBDO (Bangkok) Company Limited.(Advertising Agency)

· Overseeing the marketing budget.

· Creation and publication all marketing material in line of marketing plans.

· Planning and implementing promotion campaigns for all distributions.

· Overall responsibility for brand management and corporate identity.

· Created, Manage and improve marketing campaigns.

· Approve TVC, Printing Media, Radio Media and Online Media for marketing campaigns.

· Monitor and report on effectiveness of marketing communications.

· Creating a wide rangeof different marketing materials.

· Working closely with Development Unit for development new product.

· Analyzing potential strategic partner relationships for company marketing.


:: Portfolio ::

· Set up new vision of businessto Insect Repellents Business and Pet Care Business.

· Set up “Marketing Department” in company.

· Launching Natural Mosquito Coils brand “Karayari” to the market as the only Natural Mosquito Coils in Thailand.

· Launching “PET Shampoo” brand “STARPETT” to the market.

· Get Tact Award (Best Advertising of the year) form Advertising Association of Thailand on KAYARI Brand.

Shera Public Company Limited.

Product Manager
08.2003 - 12.2004

Job overview

:: Job Description ::

· Customers’ needs and desires by specifying the research needed to obtain.

· Assesses market competitionby comparing the company’s product to competitors’ products.

· Provides source data for product line communications by defining product marketing communication objectives. • Obtains product market share by working with sales director to develop product sales strategies.

· Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

· Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

· Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.

· Produce and manage to marketby analyzing proposed product requirements and product, Development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.

· Introduces and markets new products by developing time-integrated plans with sales, advertising and production.

· Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

· Completes operational requirementsby scheduling and assigning employees; following up on work results.


:: Portfolio ::

· Created new brand of new product is “SHERA” and forward to “Generic Name” of synthetic wood and being to market leader until now.

Shera Public Company Limited.

Assistant Marketing Communication Manager
10.2001 - 09.2003

Job overview

:: Job Description ::

· Developing an integrated communications strategy for off line and Online.

· Implementing communications plans to increase brand awareness and recognition for the organization.

· Developing relationships with key media to secure and grow media coverage both online and offline.

· Implementing press releases for local and national media.

· Adapting press releases for international syndication ensuring stories translate to differing international markets.

· Monitoring press stories relating to the company and its brand and maximizing opportunities for positive public relation and playing down any negative public relation.

· Collating and analyzing current communications and messages and ensuring consistency.

· Overseeing the annual communications budget and ensuring its use is fully maximize.


:: Portfolio ::

· Changed Brand Name from “OLYMPIC” to “HA-Huang”

· Get Marketing Award of Thailand (MAT AWARD) for the best marketing campaign of “MAGMA” (Concrete Roof Tile)

· Get TACT AWARD for Advertising Campaign of “Ha-Huang” product.

Shera Public Company Limited.

Public Relation and Advertising Supervisor
03.1999 - 09.2001

Job overview

:: Job Description ::

• Public relation and advertising strategies for all of product in company.

• Writing and manage a press releases to media.

• Dealing with enquiries from the public, the press, and related organizations.

• Organizing and attending promotion events such as press conferences, open days, exhibitions, tours and visits.

• Providing clients with information about new promotional opportunities and current public relations campaigns progress.

• Amazing media coverage.

• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives.


:: Portfolio ::

• TACT AWARD for Advertising Campaign of “HA-Huang” product.

Shera Public Company Limited.

Public Relations Supervisor
02.1995 - 02.1999

Job overview

:: Job Description ::

• Planning, Developing and implementing Public Relations strategies.

• Develop and Implement overall Public Relations functions.

• Develop Public Relations campaigns both above the line and below the line activities.

• Develop and implementing public relation strategy / program and action plan.


:: Portfolio ::

• Set up “Public Relation Department in company” for support the business to public.

Thai Life Insurance Public Company Limited.

Senior Public Relations Officer
02.1993 - 01.1995

Job overview

:: Job Description ::

· Communicating with colleagues and ke Set up “Public Relation Department” in company.

· Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.

· Re-searching, writing and distributing press releases to targeted media.

· Collating and analyzing media coverage.

· Writing and editing in-house magazines Name “PHASUK”

· Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia program.

· Devising and coordinatingphoto opportunities.

· Organize public relation eventssuch as press conferences, exhibitions event, open days for press visit tour.

· Maintaining and updating informationon the organization’s website.

· Planning and Buyer Media on Magazine, Radio and Cinema Theater.

· Commissioning market research.

· Fostering community relations through events such as open days and through involvement in community initiatives.

· Managing the public relationsaspect of a potential crisis situation.


:: Portfolio ::

· TACT AWARD for the best Advertising Campaign of the year.

· Outstanding Calendar of the Year Award on “Financial Institutions” section.

Thai Life Insurance Public Company Limited.

Advertising Officer
06.1990 - 01.1993

Job overview

:: Job Description ::

· Determines customers’ needs and desires by specifying the research needed to obtain.

· Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging.

· Assesses market competition by comparing the company’s product to competitors’ products

· Provides source data for product line communications by defining product marketing communication objectives.

· Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

· Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

· Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.

· Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

· Contributes to team effort by accomplishing related results as needed.


:: Portfolio ::

· One of the team that initiated the legendary “Emotional Story on advertising” that the norm for creating the company’s advertising work. The key of success story business.

· Started advertising in “Cinema Media” on Major Cineplex and SF Cinema

· Started for sponsorship on Thai movies and Television program.

Education

Ramkhamhaeng University
Bangkok

Bachelor Degree from Advertising
10.1989

University Overview

Skills

- Brand Management

Timeline

Managing Director
Yoohhoo Dot Company Limited.
06.2009 - Current
Marketing and Business Development Manager
Grand Home Mart Company Limited.
06.2007 - 05.2009
Marketing Manager
Bodyshape Corporation Group Company Limited.
01.2006 - 05.2007
Marketing Manager
Sathaporn Marketing Company Limited.
01.2005 - 12.2005
Product Manager
Shera Public Company Limited.
08.2003 - 12.2004
Assistant Marketing Communication Manager
Shera Public Company Limited.
10.2001 - 09.2003
Public Relation and Advertising Supervisor
Shera Public Company Limited.
03.1999 - 09.2001
Public Relations Supervisor
Shera Public Company Limited.
02.1995 - 02.1999
Senior Public Relations Officer
Thai Life Insurance Public Company Limited.
02.1993 - 01.1995
Advertising Officer
Thai Life Insurance Public Company Limited.
06.1990 - 01.1993
Ramkhamhaeng University
Bachelor Degree from Advertising
Kittisak ThumprasreatBusiness and Marketing Consultant