Kittima Perunawin

Responsibilities

• Develop category strategy: assortment, pricing, promotions, space at Central & Robinson Department store, and Online.
• Develop a clear offer for each cluster of stores, reflecting the customers’ profile and catchment area
• Develop a clear offer for key target segments defined by [Customer Team]
• Propose and develop new categories to catch growth and penetrate new markets
• Work closely with the Inventory team to bring differentiation and higher GP to the category offer, Analyzing sales trends to plan buying.
• Define the role of omnichannel for each category and implement the strategy accordingly: working closely with [Omnichannel], Omnichannel],[C ustomer], [Store design] and[operations] teams
• Own relationship with the suppliers and negotiate for profitability: represent for both offline and online when it comes to annual negotiation and quarterly reviews,lead the negotiation to achieve “ONE” GP and condition
• Work closely with [Omnichannel Category Managers] to ensure categories and platforms are enabled to deliver the online objectives; Have a regular touch point to co discuss omni category strategy; invite [Omnichannel Category Managers] for onboarding, follow-ups, and online important supplier negotiations
• Overall responsibility for the volume and sell-through across all channels (1 st PO allocation, obsolescence management ..), forecasting and budgeting by channel
• And subcategory (driving or integrating online inputs)
• Build up and lead JBP with key partners, starting with CMG and another
• Accountable for the delivery of Trade Plan; work with [Category Marketing Managers], [External Promotion], [Customer team], [ Ope rations], and [VM] to develop and execute marketing plans to increase subcategory traffic and sales (e.g., category campaigns, brand campaigns, external area promotions, events)
• Leverage category insight from sales data and trends, plus internal and external networks to ensure the store offering match with markets, customer profiles, and trends
• Working with Category Sales & Ops Managers, to ensure best in class execution in-store and best offer by cluster
• Motivate, inspire, develop and lead a team of merchandisers
• Coach the teams to understand and embrace our customers’ centricity journey and way of working
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

Responsibilities:

• Manage sale activities to achieve sale target for both new and existing shopping centers
• Acquire the new potential tenant partners and offer leasing space by negotiating to price and closing the deal
• Negotiate lease agreements and renewals with tenant partners for a constant focus on enhancing the tenancy mix and proactively pursuing exciting and unique concepts
• Build and maintain effective relationships with tenant partners and distributors
• Work closely with Business Development, Marketing and Tenant service teams for sales, zoning, and merchandising mixed

Responsibilities:

• Learn about all the products of the company
• Planning and supervising the marketing strategy of the company's business
• Taking care of advertising media, planning marketing communications, and planning a marketing budget
• Data preparation and analysis of marketing information
• Assist in planning the development and implementation of the company's public relations activities
• Coordinating with both inside and outside the organization
• Take care of quotation and invoice documents
• Coordinate with suppliers
• Other tasks as assigned