Specialty Coffee Roasting & Brewing
Kittikorn Kim Koomsiripithuck
Marketing & Management
Bangkok,10
Summary
Driven by a passion for brand building, strategic planning and specialty coffee. I elevated Lazebkk's market presence, achieving significant customer satisfaction and loyalty. At Ogilvy, I enhanced client relationships and brand positioning, showcasing my multitasking process and ability to deliver results through innovative marketing strategies.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Coffee Shop Owner
Lazebkk
04.2020 - Current
- Ensured top-notch customer service through regular staff coaching sessions and performance evaluations.
- Reduced waste by closely monitoring inventory levels and implementing a more effective ordering system.
- Enhanced the overall aesthetic of the coffee shop, resulting in positive reviews and increased foot traffic.
- Increased customer satisfaction by implementing new menu items based on feedback and market trends.
- Established clear communication channels amongst staff members, fostering teamwork while ensuring efficient day-to-day operations.
- Maintained a clean, safe, and inviting atmosphere for customers to enjoy their coffee experience.
- Conducted regular maintenance checks on equipment to ensure optimal functionality, reducing downtime due to malfunctions.
- Collaborated with local artists to showcase artwork in the coffee shop, fostering community engagement.
- Developed strong relationships with vendors for consistent quality control of products served at the coffee shop.
- Maximized profits by negotiating better deals with suppliers and adjusting pricing strategies accordingly.
- Regularly reviewed industry trends and competitor activity to identify potential opportunities for growth or improvement within the business.
- Improved employee retention through comprehensive training programs and fostering a supportive work environment.
- Introduced loyalty programs to reward repeat customers and encourage brand loyalty.
- Hosted successful events like live music nights or poetry readings to attract new customers and strengthen community ties.
- Managed financial aspects of the business, including budgeting, payroll processing, and tax compliance.
- Maintained positive relationships with local community and government officials.
- Oversaw successful marketing campaigns to increase restaurant exposure and awareness.
- Recruited, hired, and trained talented staff to fill vacancies.
- Specialty Coffee Roasting and Sourcing Coffee beans to supply the shop.
Account Executive
Ogilvy Public Relations Worldwide
01.2018 - 03.2020
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Collaborated with internal teams to develop account strategy.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Created and executed account strategies to translate organizational goals into client activities.
- Boosted engagement on social media platforms through the creation of compelling content and targeted ad campaigns.
- Organized and facilitated high-profile events, resulting in increased brand awareness and positive press coverage.
- Collaborated with internal teams to create cohesive marketing strategies that aligned with client objectives and maximized results.
- Communicated with media weekly to build relationships and optimize press coverage.
- Coordinated with design teams to produce visually appealing collateral materials that supported overall PR efforts.
PR Executive
Moonshot Digital PR
11.2017 - 01.2018
- Implemented innovative tactics to secure placements in top-tier publications, elevating client profiles within their respective industries.
- Delivered measurable results by consistently tracking campaign success through data analysis and reporting metrics back to clients.
- Conducted thorough research to identify industry trends, enabling clients to stay ahead of competitors.
- Managed a diverse portfolio of clients, ensuring timely delivery of quality PR services tailored to their specific needs.
- Developed strong relationships with key influencers, leading to increased exposure for clients in target markets.
- Coordinated with design teams to produce visually appealing collateral materials that supported overall PR efforts.
- Secured media coverage for clients through strategic pitching and relationship-building with journalists.
- Increased brand visibility by developing and executing successful PR campaigns.
- Authored fresh and engaging press releases and prepared complete press kits.
- Led brainstorming sessions centered around creative campaign ideas that resonated with target audiences while remaining true to client goals.
Education
Master of Science - Marketing & Management
University of Southampton
Southampton, UK 04.2001 -
Bachelor of Arts - Communication Arts ( Majored in PR)
Assumption University
Bangkok, Thailand 04.2001 -
High School Diploma -
Burnside HighSchool
Christchurch, New Zealand 04.2001 -
Skills
- Brand building
- Multitasking
- Barista expertise
- Business marketing
- Marketing strategy implementation
- Sales and Marketing
- Coffee Roasting
- Marketing Management
- Strategic Planning
- Photography
- Branding
- Public relations
- Storytelling Techniques
- Brand positioning
Interests
Vinyl Records DJ
Tennis
Vinyl Record DJ
I started DJing at Lazebkk in 2022 and collaborated Lazebkk with Record store called "Recordrecord.th" by having them opening their shopfront at Lazebkk 2nd Flr, Ari Branch. After that, I have showcased a vinyl sessions at "Yellow Lane Ari" for several times.
Timeline
Coffee Shop Owner
Lazebkk
04.2020 - Current
Account Executive
Ogilvy Public Relations Worldwide
01.2018 - 03.2020
PR Executive
Moonshot Digital PR
11.2017 - 01.2018
Master of Science - Marketing & Management
University of Southampton
04.2001 -
Bachelor of Arts - Communication Arts ( Majored in PR)
Assumption University
04.2001 -
High School Diploma -
Burnside HighSchool
04.2001 -
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