Kitti Thanomsadsana

Sales Responsibilities Marketing Responsibilities

• Moving ahead to next capture in looking after sales and marketing areas related to work with team to achieve what we expected under the sales and marketing integration kind of management.

Key functions in sales and marketing

1. Client Acquisition & Retention

• Identify and pursue new business opportunities.

• Maintain strong relationships with existing clients to ensure repeat business.

2. Sales Strategy Development

• Develop and implement strategic sales plans to achieve company targets.

• Analyze market trends and competitor activities to adjust strategies.

3. Sales Forecasting & Reporting

• Prepare accurate sales forecasts and performance reports.

• Monitor KPIs and adjust tactics to meet or exceed targets.

4. Team Leadership

• Lead, train, and motivate the sales team to achieve individual and team goals.

• Conduct regular performance reviews and coaching sessions.

5. Market Research & Analysis

• Conduct market research to identify customer needs and preferences.

• Analyze data to inform product positioning and promotional strategies.

6. Brand Management

• Develop and maintain brand identity and messaging.

• Ensure consistency across all marketing channels.

7. Campaign Planning & Execution

• Design and execute marketing campaigns across digital and traditional platforms.

• Monitor campaign performance and optimize for better ROI.

8. Content Creation & Communication

• Oversee the creation of marketing materials (brochures, videos, social media content).

9. Managing RTM strategy

• To ensure the product and channel are going to play in the right place.

10. Work well with whole regional team to ensure all implementations are in alignement,

11. New product development end to end process with readiness of communication actvities to ensure sucessfuly of penetration as per expectation.

• Transitioned from sales to a strategic marketing and key account role, managing export operations to Myanmar and exploring new regional markets.
• Leveraged sales experience to streamline sales and marketing penetration, improve productivity, and enhance business performance through deep product knowledge in lubricants with fully understnading customer needs.

• Successfully managed sales and distribution in Southern Thailand, achieving high performance outcome.
• Took on key account responsibilities and managed domestic and export markets, including Myanmar, enhancing cross-border business in business development.

• Achieved top sales performance by applying FMCG knowledge transfer / adaptation in sales strategies into lubricant sector.
• Implemented structured sales routines (“Fix Route, Fix Call”) to consistently meet annual targets.

• Began career in van sales, opening new markets in Southern Thailand.
• Work well with driver to achieve common KPI among us.
• Managing in sales and warehouse to achieve long term target.
• Manage sales and office team to seamlessly in operation functions.
• Promoted to credit sales and later to Sales Office Manager, overseeing distribution across 14 provinces.