KIETTISAK SUDSAWANG
Bangrak,10
Summary
Dynamic Sales & Marketing leader with 16+ years of experience across Southeast Asia (Thailand, Malaysia, Vietnam, Indonesia, Cambodia) in the medical device and pharmaceutical industries. Proven track record of driving double-digit revenue growth, expanding market share, launching new products, strengthening distributor relationships, and leading cross-functional teams. Known for strategic execution, regional business development, and strong hospital engagement.
Overview
18
18
years of professional experience
Work History
Regional Account Manager – Southeast Asia
Medtronic (Thailand) Ltd.
09.2021 - Current
- Achieved 167% revenue growth (USD 2.25M → 6.02M) across five Southeast Asian markets (FY22–FY25).
- Strengthened distributor partnerships to optimize sales-out performance, inventory flow, and forecasting accuracy.
- Developed regional go-to-market strategies to strengthen Kanghui Orthopedic presence under Medtronic.
- Led multiple new product launches, including pricing strategy, reimbursement assessment, competitor mapping, and margin planning.
- Identified opportunities to grow market share in Trauma and Spine.
- Engaged local and international KOLs to support therapy adoption and clinical advocacy.
- Aligned CAPEX planning, product availability, and operational execution with internal APAC teams.
Territory Sales Manager
Medtronic (Thailand) Ltd.
05.2018 - 08.2021
- Achieved 106% of FY19, 99.5% of FY20, and 95% of FY21 despite COVID-19 impact.
- Led and coached a team of 6 sales representatives across Bangkok and nationwide regions.
- Facilitated medical education events to support surgeon training and product familiarity.
- Developed segmentation strategies for premium and reimbursed portfolios.
Sales Manager
Mylan (Thailand) Ltd.
05.2015 - 05.2017
- Achieved 107% of 2017 target and delivered 8% YoY growth in 2016.
- Managed 4 sales representatives and a 10-product pharmaceutical portfolio.
- Strengthened relationships with specialists in Orthopedics, GI, ENT, Surgery, Dermatology, and Pediatrics.
- Led hospital listing, pricing strategies, and tender management.
Project Manager – Prevnar13
Pfizer (Thailand) Ltd.
05.2013 - 09.2014
- Delivered 13% national growth in 2013 for Prevnar13 (THB 320M).
- Rolled out disease-awareness programs across the top 20 private and public hospitals.
- Launched adult-age vaccination packages (50+ years) nationwide.
- Developed promotional materials and trained representatives on analytics-driven opportunity identification.
Medical Representative – Adult Vaccines
GSK (Thailand) Ltd.
03.2011 - 04.2013
- Exceeder Ship Award 2012 – 133% achievement, 40% YoY growth.
- Contributed 22% of national Cervarix revenue.
- Recognized for strong product detailing and presentation skills.
Sales Representative
Pfizer Nutrition (Wyeth Nutrition)
06.2008 - 03.2011
- Managed S-26 pediatric nutrition product portfolio across assigned territories.
- Delivered consistent growth through effective customer engagement and territory management.
Education
Bachelor of Science - Agricultural Chemistry
Kasetsart University
01-2007
Timeline
Regional Account Manager – Southeast Asia
Medtronic (Thailand) Ltd.
09.2021 - Current
Territory Sales Manager
Medtronic (Thailand) Ltd.
05.2018 - 08.2021
Sales Manager
Mylan (Thailand) Ltd.
05.2015 - 05.2017
Project Manager – Prevnar13
Pfizer (Thailand) Ltd.
05.2013 - 09.2014
Medical Representative – Adult Vaccines
GSK (Thailand) Ltd.
03.2011 - 04.2013
Sales Representative
Pfizer Nutrition (Wyeth Nutrition)
06.2008 - 03.2011
Bachelor of Science - Agricultural Chemistry
Kasetsart University