Kewalee Areeyarampa
Marketing Communication
Bangkok
Summary
Accomplished Marketing Communication expert with 14 years of PR agency experience across Luxury, Healthcare, Foundation Tech, and FMCG sectors. Proven track record in orchestrating high-impact campaigns and 360° brand storytelling for global brands. A results-driven strategist specializing in high-profile media relations, stakeholder engagement, and crisis management. I am now seeking a senior-level challenge to leverage my expertise in driving brand excellence and delivering measurable business growth.
Overview
13
13
years of professional experience
Work History
SENIOR ENGAGEMENT MARKETING EXECUTIVE
PMT The Hour Glass
05.2025 - Current
- Engagement Marketing Event: Support marketing events for prestigious watch partners, including Patek Philippe, Rolex, Hublot, MB&F, Girard-Perregaux, Ulysse Nardin, De Bethune and Trilobe across both boutique and exclusive off-site venues to drive guest acquisition and sales conversion.
- Media & KOL Relations: Build and maintain strong partnerships with top-tier watch, lifestyle media and KOLs to secure high-impact coverage and event attendance.
- PR & Content Management: Lead the production of all PR materials, ensuring brand storytelling meets the standards of watch partners.
- Budget & Media Planning: Manage marketing budgets and execute data-driven media plans to maximize brand visibility and advertising ROI.
- Workflow Optimization: Streamline team operations and cross-functional coordination to ensure the seamless execution of complex, multi-brand campaigns.
ACCOUNT MANAGER
FleishmanHillard Thailand
09.2019 - 04.2025
- Strategic Account Management: Spearhead comprehensive PR and communication strategies for high-profile clients across FMCG and Corporate sectors including AstraZeneca, Philips Healthcare, Abbott Laboratories, Grab, Ramathibodi Foundation, Nissan, Continental Tyres, Rabbit Care Broker, and Suez ensuring strict alignment with core business objectives.
- Multi-Channel Content Excellence: Conceptualize and produce compelling editorial content, such as press releases, social media narratives, and executive interview scoops, to strategically enhance brand authority.
- Event & Media Orchestration: Lead end-to-end execution of large-scale events, press conferences, and media group interviews, consistently securing high-value earned media coverage.
- Crisis Communications & Resilience: Develop and implement agile marketing communication proposals during the COVID-19 pandemic, safeguarding brand reputation through proactive stakeholder engagement and crisis management.
- Stakeholder & Media Relations: Cultivate and sustain strategic partnerships with key media outlets and industry stakeholders to maintain a consistent brand presence and favorable public sentiment.
- Strategic Influencer Partnerships: Curate and manage a diverse network of KOLs across Health, Lifestyle, Finance, Automotive, and F&B niches to amplify campaign reach and brand authenticity.
- Data-Driven Analytics: Conduct rigorous post-campaign analysis and ROI reporting, translating complex data into actionable insights to optimize future marketing investments.
SENIOR PR EXECUTIVE
Jenosize Digital Group
08.2017 - 08.2019
- Integrated MarCom Strategy: Devised and executed comprehensive public relations programs meticulously aligned with clients' overarching marketing objectives to drive brand synergy.
- Multi-Platform Content Creation: Developed high-conversion editorial content, including strategic advertorials, engaging social media narratives, and impactful press releases tailored for diverse audiences.
- Media Relations & Pitching: Acted as a key liaison for media outlets, pitching innovative story angles and managing information flow to secure consistent and high-quality press coverage.
- Executive Positioning: Orchestrated high-profile media opportunities, including keynote speaking engagements and exclusive interviews, to establish executive leadership as industry thought leaders.
- Product Growth & Tech Communication: Spearheaded the communication strategy for 'HappyWork' (a B2B HR Management solution), engaging with media and key stakeholders to build sustained brand awareness and successfully driving app downloads and user acquisition for the modern workplace.
ASSISTANT MARKETING MANAGER
Business Alliance Group Thailand Co.,Ltd.
11.2015 - 02.2017
- Social Media Growth: Developed and executed strategic social media plans that successfully expanded brand audience and community engagement.
- Viral Campaign Leadership: Conceived and spearheaded high-impact viral marketing campaigns for new product launches, significantly boosting brand awareness.
- PR & Media Relations: Formulated comprehensive PR strategies and managed media relations to secure consistent and high-quality press coverage.
- Integrated Event Management: Planned and oversaw end-to-end execution of large-scale events, trade fairs, and seminars to drive business objectives.
- Strategic Promotion & Pricing: Devised annual promotional calendars and optimized product pricing structures to maximize market competitiveness and sales.
- Event Talent Sourcing: Managed the recruitment and coordination of specialized event personnel to ensure seamless operations during market fairs.
COMMUNICATION SUPERVISOR
Play Communications Consulting Agency
05.2013 - 10.2015
- Social Media Management: Managed daily content and community engagement across social media platforms to consistently grow the follower base.
- Publicity Support: Assisted in the development and execution of publicity initiatives and creative communication tactics.
- PR Content Development: Drafted impactful press releases and PR proposals for diverse clients in the FMCG and Corporate sectors.
- Event Coordination: Coordinated logistics for key marketing activities, including press conferences, exhibitions, and media site visits.
Education
Bachelor degree - Political Science, major in Public Administration
Chulalongkorn University
Skills
Strategic Media & Stakeholder Relations
360° Integrated Marketing Communications
Luxury Brand Management & Storytelling
Crisis Communication & Reputation Management
PR Materials & Content Development
Timeline
SENIOR ENGAGEMENT MARKETING EXECUTIVE
PMT The Hour Glass
05.2025 - Current
ACCOUNT MANAGER
FleishmanHillard Thailand
09.2019 - 04.2025
SENIOR PR EXECUTIVE
Jenosize Digital Group
08.2017 - 08.2019
ASSISTANT MARKETING MANAGER
Business Alliance Group Thailand Co.,Ltd.
11.2015 - 02.2017
COMMUNICATION SUPERVISOR
Play Communications Consulting Agency
05.2013 - 10.2015
Bachelor degree - Political Science, major in Public Administration
Chulalongkorn University