KENRAK MUKDASANIT

Company Overview: Subsidiaries of three of the most prestigious property and hotel investment groups in Asia - Narai Group (Thailand) part of Hua Kee group, Arch Capital (Hong Kong) and Philean Capital (Singapore), part of Pontiac Land Group

• Develop and implement annual marketing plans aligning with corporate strategies.
• Execute brand strategy for new and existing products, enhancing visibility both locally and internationally.
• Devised and implemented an integrated online / social media platform that merges the product’s unique selling points with the lifestyle benefits associated with the purchase.
• Oversee all media, events, and promotional activities, ensuring adherence to branding guidelines.
• Collaborate with advertising and PR agencies, providing comprehensive campaign oversight.
• Act as Owner Representative for Twinpalms MontAzure Hotel and MGallery Residences.
• Reporting directly to the CEO.

• Developing and implementing, Pan-Asian public relation strategies to increase the visibility of "Land Securities".
• Managed and implemented Marketing Communication guideline and activities of "MontAzure"
• Organized Press Conference and exclusive interviews in Bangkok for leading global property consultants "CBRE and Savills"
• Implemented marketing activities included Asian launches and a specific events held both in Asia and London to attract Asian/Thai buyers for projects with a combined GDV 2.5 Billion Baht
• Created awareness for London properties and bowled over by the level of interest from potential Thai buyers
• Implemented PR activities that has impact led to billions of Baht’s worth of sales from Thai purchasers in London

Company Overview: One of Thailand’s largest public listed residential developers

• Developed the annual Marketing Plan, overseeing the strategic direction of the condominium line.
• Analyzed industry trends and competitive landscapes, identifying new business opportunities.
• Collaborated with the Director of Sales to ensure marketing activities drives, sales target and other agree KPIs.
• Developed new offers and promotions based on insight and feedback received from Sales and Marketing Research teams.
• Created, executed and evaluated metrics from all channels in the Marketing mix for the Condominium category.
• Worked closely with the business development and finance teams on pricing matrices and customer profitability.
• Managed branding strategy and guidelines, positioning, CRM through online and offline channels.
• Introduced a more research focused approach to product development and communications strategy that ensured all projects were market driven.
• Successfully launched 4 projects in a period of 24 months
• Average Sales take up rates of 40 % within 3 months of launch while reducing overall marketing expenses from 3 % to 2.5 % of GDV
• Launched new product line of luxury brand in condominium sector.
• Introduced a new architecture model that integrated a new duplex unit and interior built-in design.
• Initiated and implemented comprehensive campaign to target foreigner and expand to oversea exhibition.

Company Overview: Thailand’s leading developers of luxury residential condominiums

• Devised and implemented cross-marketing strategies with various Raimon Land affiliates, stakeholders and business partners.
• Developed and executed advertising, communications, and public relations campaigns.
• Established branding guidelines on both corporate and project levels to ensure that all target audiences receive a consistent and professional message.
• Compiled monthly reports analyzing the success of campaign elements.
• Briefed and planned media campaigns, and the production of all marketing material.
• Coordinated and managed all project launches, exhibitions, and road shows, from design concepts to implementation.
• Oversaw marketing budgets for individual projects, using a variable percentage of GDV.
• Conducted extensive market research detailing competitors in Bangkok and Pattaya.
• Thailand’s leading developers of luxury residential condominiums.
• Created an extensive and diverse events calendar that reflect the companies brand values and product attributes while capturing leads from relevant target groups.
• Together with CEO, re-positioned the company as a reputable developer of premium real estate after 5 years of post Asian crisis rehabilitation.
• Elevated Raimon Land as the leader in foreign / international property sales through participation in overseas events and sponsorship of regional yachting regattas.
• Harvested an active on-line database of 24,300 stakeholders and prospects allowing a shift to a more cost effective online / digital marketing strategy.

Company Overview: A marketing communications agency with over 40 years of specialized experience in marketing property worldwide.

• Attended initial briefing sessions by clients, for all advertising and communication projects.
• Oversaw marketing and strategic planning and concepts.
• Prepared all client budgets.
• Facilitated communication and work flow between the creative department and clients while devising the most effective solutions.
• Responsible for all pitches and creative design presentations to the clients.
• Established new protocols and internal managements systems that streamlined operations and improved customer satisfaction.