Accomplished in elevating brand visibility for Theoxeny PR Agency through strategic client relationships and effective contract negotiations. Demonstrates a keen ability for multitasking and organization, coupled with a strong work ethic. Expert in event planning and creative thinking, consistently delivering projects that exceed client expectations.
(1) Primary Role: Responsible for the development of new business accounts for which increased revenues/profits will be realized, while upholding the mission and values of the agency.
(2) Secondary Role: Public Relations, Media Relations and Celebrity Relations consultation support
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Defines goals for new business development primarily in the Hospitality, F&B, Entertainment and Lifestyle sectors, focusing on Public Relations, Social Media Management, Branding and Graphic Design, Sponsorship and Event Management
• Principal networker for the company at functions, events and other social or business gatherings
• Researches, analyzes and monitors financial, technological, demographic factors and lifestyle trends to capitalize on market/new business opportunities
• Initiates and manages effective relationships with developed leads on a continuous basis
• Manages multiple new business prospect engagements
• Works collaboratively with New Business and other teams on proposals, meetings, presentations, etc.
• Evaluates market research and adjusts new business strategies to meet changing market and competitive conditions
• Develops and maintains prospect database
• Prepares new business activity reports for senior management
• Supports Public Relations and Event Management team with Public Relations, Media Relations and Celebrity Relations consultation
• Media and Celebrity invitations
Public Relations
- Press Release
- Photo Release
- Media Calendar
- Media Fam Trip
- Media Visit – anniversary, special occasion
- Special Activity – cooking class, focus group interview, get together, PR association
- Media Database
- VIP Database
Marketing Support
- Advertising (creative/placement) – general, F&B, banquet/wedding
- Collateral – stationery, brochure, newsletter, website, image library, shopping bag, hotel guess service directory, key card folder, key card, signage
- Promotional Piece – flyer, poster, banner, website
- Joint Promotion – credit card, airline, banking, department store
- Brand Image / Corporate Identity – anything about the JW its logo and brand
- Corporate Information – keep it up to date i.e chamber of commerce, association, society (directory)
- Database Management
- eCommerce - marriott.com, approved Global Distribution System (GDS) i.e. travelocity; travel web; expedia; orbitz; neat group; and eMarketing.
- Contact to all the media around the world to promote the agoda’s website
- Attending all the events, net working meetings and parties to look for new media contacts and promoting agoda’s website
- Planning, developing and implementing PR & media strategies especially the offline media to increase agoda’s brand awareness with most exposure but less budged
- Creating, seeking new partner and managing all sponsorship opportunities
- Preparing and supervising all the repots for quarterly review
Setting & create interesting & fun media trip to promote property and agoda to the offline media without spending a lot of budged
- Seeking and managing all sponsorship opportunities;
Professional Demeanor
Strong Work Ethic
Decision-Making
Attention to Detail
Client satisfaction
Contract Negotiation
Multiple Priorities Management
Multitasking and Organization
Teamwork and Collaboration
Problem-solving abilities
Excellent Communication
Adaptability and Flexibility
Event Planning Project Planning
Creative Thinking
Public Speaking
Travel
Learning new things