Summary
Overview
Work History
Education
Skills
Software
Interests
DIY project
Timeline
Hi, I’m

Pattarapon Lerdthanet

Marketing Manager Operation Section
Tawiwattana
Pattarapon Lerdthanet

Summary

Dynamic Marketing Manager with a proven track record at CTH (public) Co., Ltd., enhancing brand visibility and customer loyalty through strategic campaigns and data analytics. Skilled in partnership development and mentoring, I drive impactful marketing initiatives that align with business goals and optimize customer acquisition.

Overview

9
years of professional experience
1
Language

Work History

CTH (public) Co.,Ltd.
Bangkok, Bangkok

Marketing Manager
09.2013 - 11.2016

Job overview

  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.

A&w Restaurants (Thailand) Co.,Ltd.

Marketing Manager
09.2007 - 01.2011

Job overview

  • Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Optimized segment space automation growth by leading marketing strategy and content creation.
  • Developed and executed go-to-market plans and facilitated internal organizational readiness.
  • Managed product development lifecycle from conception to release.
  • Designed and managed development of new [Product or Service] channel product that effectively positioned company as market share leader.
  • Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Developed strategy and managed market communications that drove product demand.
  • Offered pricing and feature recommendations to management and cross-functional teams.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Oversaw product development, marketing, and launches.

Education

Griffith Univesity Nathan Campus Brisbane, Queensland
Queensland, Australia

Master of Marketing Management from Marketing Management And Research
04.2001

University Overview

Assumption University Thailand
Bangkok, Thailand

BBA from Marketing
04.2001

University Overview

  • representative of Shooting competition for ABAC shooting club, 1998 to 1999

Skills

Social media marketing

Software

Excel

Google busniess suite

Interests

Science and Technology

DIY project

DIY project

Wood working home electronics IoT smarthome

Timeline

Marketing Manager
CTH (public) Co.,Ltd.
09.2013 - 11.2016
Marketing Manager
A&w Restaurants (Thailand) Co.,Ltd.
09.2007 - 01.2011
Griffith Univesity Nathan Campus Brisbane, Queensland
Master of Marketing Management from Marketing Management And Research
04.2001
Assumption University Thailand
BBA from Marketing
04.2001

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Pattarapon LerdthanetMarketing Manager Operation Section