Kelly Hayward
Bangkok
Summary
Communications professional with proven expertise in developing and executing strategic communications plans. Adept at cultivating team collaboration and driving impactful results. Skilled in media relations, content creation, and crisis communication. Known for reliability and delivering consistent outcomes in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Public Affairs and Stewardship Policy Manager
CropLife Australia
08.2016 - 08.2019
- Developed strong relationships with external partners for collaboration on key policy initiatives.
- Facilitated government and industry stakeholder meetings to foster open dialogue and collaborative problem-solving.
- Monitored legislative developments for impacts to members and to advocate for member concerns.
- Increased brand awareness by developing and implementing effective social media strategies and strategic marketing plans.
- Developed targeted print and web advertising campaigns, driving website traffic and generating awareness of food industry challenges and solutions.
- Optimized content schedules based on platform-specific analytics to maximize visibility.
- Enhanced brand reputation with crisis management strategy on social media and print publications.
- Contributed to marketing event planning and implementation.
Communications Officer and Associate Editor
Crawford School of Public Policy, The Australian National University
06.2015 - 08.2016
- Enhanced the University's visibility by developing and implementing strategic communication plans.
- Prepared and edited University publications for internal and external audiences.
- Monitored media coverage and international academic discourse to identify opportunities for proactive engagement with industry specific experts.
- Interviewed sources and developed relationships with industry experts to obtain academic expertise for stories.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Produced engaging written and multimedia content such as podcasts, videos, infographics, social media posts and articles to support various marketing efforts.
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
- Analyzed engagement data to refine future communication plans.
- Trained staff on effective communication techniques, fostering a cohesive team environment that drove the University's agenda.
Communications Manager
Delnas
07.2013 - 06.2015
- Lead small communications team, setting clear goals and monitoring progress towards company objectives.
- Developed industry specific content for company website and social media channels, driving user engagement and conversion-to-sale.
- Created tailored visual assets for use across multiple platforms, enhancing the company's consistency and recognition.
- Contract management and negotiation with external vendors for services such as event planning and graphic design, reducing overall project costs while maintaining high-quality results.
Journalist Trainee
The Canberra Times
01.2014 - 01.2015
- Published numerous news articles in major print and online news publications (Canberra Times, Sydney Morning Herald and The Age).
- Collaborated with editors to refine articles, ensuring clear and concise communication of locally focused topics.
- Managed multiple deadlines simultaneously, delivering high-quality work under pressure.
- Conducted interviews with a variety of sources for feature stories, showcasing diverse perspectives on newsworthy topics.
Professional Development Officer
Brisbane Catholic Education
08.2011 - 11.2012
- Designed compelling marketing materials to showcase the organisation's impact and attract potential support for professional development programs and events from within the wider organisation.
- Researched and created reports on emerging professional development strategies within the education sector to identify potential areas for funding allocation.
- Managed budgets for events and professional development workshops, keeping financial goals on track.
- Evaluated effectiveness of past social media initiatives to identify areas for improvement and progression.
Education
Master of Laws - International Law
The Australian National University
Canberra, Australia11-2021
Graduate Certificate - Law
The Australian National University
Canberra, Australia11-2017
Bachelor of Communications - Journalism
Griffith University
Brisbane, Australia12-2014
Bachelor of Arts - Political Science
DeMontfort University
Leicester, United Kingdom06-2006
Skills
- Strategic planning
- Project management
- Marketing communications
- Community management
- Program development
- Social media analysis
Timeline
Public Affairs and Stewardship Policy Manager
CropLife Australia
08.2016 - 08.2019
Communications Officer and Associate Editor
Crawford School of Public Policy, The Australian National University
06.2015 - 08.2016
Journalist Trainee
The Canberra Times
01.2014 - 01.2015
Communications Manager
Delnas
07.2013 - 06.2015
Professional Development Officer
Brisbane Catholic Education
08.2011 - 11.2012
Master of Laws - International Law
The Australian National University
Graduate Certificate - Law
The Australian National University
Bachelor of Communications - Journalism
Griffith University
Bachelor of Arts - Political Science
DeMontfort University