Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kawin Rungsimuntakul

Bangkok

Summary

15+ years in Strategic Marketing Communications, Event Organization, Corporate Branding, Educator and Curriculum Advisor in Fields of Entrepreneurship and Financial Technology, Thought Leader in Decentralized Governance, Autonomous Organizations and Permissionless Systems.


Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Head of Marketing

EXPONENT.AI
07.2024 - 05.2025
  • Led all marketing, branding, and communication initiatives from strategic planning through to execution.
  • Worked directly with the CEO and Co-Founders to budget, plan, and evaluate all targets and imperatives that the team intended to achieve with specific milestones and growth.
  • Hired, onboarded, and trained a team of personal contacts to support company growth and proposals – BD, Graphic Design, and Community Growth Lead – amounting to a 75% increase in headcount.
  • Responsible for all communications and brand development at all front-facing touchpoints as well as internal alignment. Provided analysis and insight for iterative improvements throughout the entire user journey.
  • Worked directly with all strategic partnerships including an ecosystem accelerator cohort with OG’s One-Piece Labs. Executed cross-community pollination with Aethir, Chainbase, Gaia, Talus, Sentient, Marlin, Solidus AItech and many more. Worked with Coinmarketcap, Binance Station, and managed numerous engagements with agencies and KOL management at both the individual level and aggregate.
  • Planned, oversaw, and executed all events from conferences down to hosting local meetups with media partners and co-marketing initiatives.
  • Content, PR, and Community Incentive Programs on Galxe, Zealy, and Intract that resulted in over 10K followers on X, 20K members in TG, and 5K in Discord, from zero in only two weeks – anticipating TGE and exchange listings with both CEXs such as KuCoin, MEXC, Bitget; numerous DEX listings and Launchpads including Republic, Coinlist, and more.

Senior Storyteller, Content Creation Lead – Brand Narrative

SEVEN PEAKS SOFTWARE – MORPHOS.IS
10.2023 - 05.2024
  • Led cross-functional teams to align marketing initiatives with business objectives and enhance collaboration for content creation and brand awareness.
  • Planned and executed digital marketing communications, SEO optimization, and produced all interviews, thought leadership articles, and case study publishing.
  • Directly responsible for over 2x increase in engagement metrics and marketing qualified leads over a 3-month timeframe.
  • Worked directly with client projects including UX/UI writing for Bangkok Bank’s atta project, among others such as True ID, Central Group, as well as cryptocurrency industry clients such as BitKub, Bitazza, and Gulf Binance.


Marketing Director - APAC

COINWEB.IO
08.2021 - 05.2023
  • Fully responsible for all outbound communications, as a content creator, directing agencies that create content for us, and management of all influencers and KOL’s with event hosting and sponsoring, developing our CEO’s public profile as an industry expert, speaker, and content writer.
  • Working closely with the CMO, we oversaw management and development of communities in over 7 languages, always bridging the “technical” aspects from our Dev teams with the palatable distribution of valuable information as we presented new technology and were going to market with a highly advanced (suite of) solutions that include: Our own wallet complete with Fiat rails licensed to operate in over 200 jurisdictions; A cross-chain tokenization platform that can enable minting of blockchain agnostic tokens; and a (modular) Multi-tenancy Wallet with product market fit for numerous use cases.
  • Active involvement in securing partnerships with valuable brands such as Binance, KuCoin, Houbi, Sequoia, Sky Ventures, various VC Funds, that have not only invested in our project but also play a critical role in the Coinweb Labs incubator that aimed to draw projects to build our ecosystem with attractive grants and co-marketing.

Journalist, Media Planner

ASIA BLOCKCHAIN REVIEW
08.2019 - 01.2020
  • Provided editorial coverage of and conducted interviews for the most prominent blockchain events, projects, and developments in the community.
  • Created high-quality, up-to-date, and engaging content for the top-of-mind media and community platform for blockchain technology in Southeast Asia. Coverage of all industry events and meetups, providing public relations, exclusive interviews, and media purchasing & distribution.
  • Conducted interviews with key stakeholders, extracting vital information for in-depth storytelling.
  • Researched and analyzed complex topics in Web3, providing context and background for a diverse range of target audiences.

Global Ambassador, Regional Lead

DASH NETWORK
01.2018 - 01.2019
  • Represented the global Dash Organization (then the leading cryptocurrency payment solution) as the first native local to be a public point of contact for the Thailand market, conducting all matters deemed to increase the long-term value of the network for all stakeholders.
  • Grew the community and active user base to a world ranking of #3 market for crypto-payments processing by volume, trailing only Venezuela and The United States.
  • Specifically, gained tech adoption from more than 500 new users and 100 accepting businesses by performing merchant development, community building, executing events, creating educational content, managing social media channels, and becoming a key opinion influencer through public speaking and thought leadership.

Co-Founder, Managing Partner

ORACUSE ASSOCIATES & COMPANY
05.2015 - 01.2019
  • Managing Director at Oracuse Group, a private consulting firm operating at the forefront of financial technology advancements since 2015. Oracuse services both executive and corporate clients, specializing in targeting advantages derived from collaborative development of best practices across multiple disciplines in order to drive market value from new technology applications. As a firm believer in blockchain innovation, Oracuse is a personal dedication to building an active and supportive community through training & education.

Marketing Manager, International Programs

BANGKOK UNIVERSITY
09.2011 - 08.2014
  • Managed 12 programs, notably including the International College (BUIC) and newly formed School of Entrepreneurship & Management (BUSEM), as a function of the Office of Strategic Planning and Corporate Communications - the focal point of collaboration for marketing, sales and branding activities. Responsible for the entire product life cycle from strategic planning through to execution and appraisal.
  • Defined new branding strategies and created marketing communications for each program to compete successfully in their respective markets by conducting primary market research and extensive competitive analysis. The strategies were effective and in line with organizational goals, resulting in an increase of tuition fees by over 50% while retaining a growing proportion of students enrolled with respect to changes in the prospective target pool, and are currently still in use.
  • Led and executed all marketing and communication activities through collaboration with product owners, overseeing internal operations units as well as external creative and media agencies. Executed the financial planning, budgeting and forecasting in lieu of these activities.
  • Successfully launched and sold-out the highest priced program ever offered – the Master of Management in Entrepreneurship program in partnership with world #1 ranked institution Babson College.

Sales Director

DELAICIOUS THAILAND LTD
09.2010 - 03.2011
  • Revamped entire sales and production process, instating new workflow and dataflow infrastructures such as the CRM database and lead life-cycle management software.
  • Increased total revenue by 120% within first ten weeks of employment.
  • Managed a sales force of nine people and performed hiring functions to grow the team to management targets.
  • Acquired new vendors, setting sales systems and training processes in each.
  • Designed career advancement and executed training programs alongside new incentive structures.
  • Implemented performance evaluation and feedback systems to drive toward new sales targets.

Event Management Lead

PETCH-O CO., LTD
06.2008 - 06.2010
  • Production consultant and executive advisory board to Khun Petch Osathanugrah, leading to the launch of his second album “Let’s Talk About Love”
  • Led event-day logistics, public relations and live performances, including event format and layout, media coverage
  • Executed branding and marketing via PR agencies, photographers, event organizers and advertising agencies.

International Business Development

OSOTSAPA GROUP PLC
09.2007 - 05.2010
  • Presented sales and financial projections to potential investors, suppliers and distributors.
  • Attained capital investments for early-stage venture financing for entry into high-potential foreign markets.
  • Executed a cost-effective business model for foreign investment launch in Hawaii territory and created support systems for business development and administration.
  • Acquired warehousing and logistic support for supply chain development in the US market.
  • Analyzed competitive landscape and logistics for rollout in multiple territories in the United States: Boston, Los Angeles, Miami, Buffalo, and Hawaii.
  • Performed market research and implemented a detailed marketing campaign and media schedule. Proposed new strategies in marketing and media channel usage that maintained target KPI’s and reduced overall marketing costs by 30% nation-wide.
  • Conducted extensive market research and executed promotional events to maintain market share status of brand leader and solidify market position for a new product launch.
  • Marketing Internship (2003)

Sales Development and Client Services

ACURION FINANCIAL COMPANY LTD
01.2007 - 06.2007
  • Designed infrastructure to simultaneously perform market research while pitching new clients.
  • Led and trained sales teams to acquire three of the five first clients for the company.
  • Established prospect database for Quincy, Waltham, Andover and Allston – Massachusetts, USA

Account Representative and Sales Trainer

WORLDWIDE ACQUISITIONS INC
10.2006 - 03.2007
  • Company Overview: (Verizon fiber optic door-to-door consumer service contract sales)
  • Promoted to sales trainer in less than two weeks by consistently surpassing daily targets.
  • Maintained successful conversion average of 10%, translating into $6,000 USD of (contract) revenue per day.
  • Conducted daily human resource functions to develop sales technique and motivational tools.

Education

Master of Business Administration -

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS
Wellesley, MA
09.2010

Bachelor of Science in Business Administration - Entrepreneurship, Financial Technology

BOSTON UNIVERSITY, SCHOOL OF MANAGEMENT
Boston, MA
05.2006

Skills

  • Comprehensive Marketing Strategy and Brand Development
  • Sales Funnel, User Journey & Cross-functional Collaborator
  • Public Speaker, Thought Leader in DLT and Decentralized Governance
  • Community Builder, Growth Marketing, Social Media
  • Experienced Writer for Tech-Friendly Content Creation and UX/UI Copywriting

Certification

  • Blockchain Council: Decentralized Autonomous Organizations Expert
  • HubSpot Academy: Content Management Systems for Marketers
  • MoEngage: Growth Marketing Expert
  • AppsFlyer: Essentials in MarTech and Data Analytics
  • Event Organization Specialist: 20yrs+ performing artist, DJ & music instructor.
  • Berklee College: Business of Music Certificate

Timeline

Head of Marketing

EXPONENT.AI
07.2024 - 05.2025

Senior Storyteller, Content Creation Lead – Brand Narrative

SEVEN PEAKS SOFTWARE – MORPHOS.IS
10.2023 - 05.2024

Marketing Director - APAC

COINWEB.IO
08.2021 - 05.2023

Journalist, Media Planner

ASIA BLOCKCHAIN REVIEW
08.2019 - 01.2020

Global Ambassador, Regional Lead

DASH NETWORK
01.2018 - 01.2019

Co-Founder, Managing Partner

ORACUSE ASSOCIATES & COMPANY
05.2015 - 01.2019

Marketing Manager, International Programs

BANGKOK UNIVERSITY
09.2011 - 08.2014

Sales Director

DELAICIOUS THAILAND LTD
09.2010 - 03.2011

Event Management Lead

PETCH-O CO., LTD
06.2008 - 06.2010

International Business Development

OSOTSAPA GROUP PLC
09.2007 - 05.2010

Sales Development and Client Services

ACURION FINANCIAL COMPANY LTD
01.2007 - 06.2007

Account Representative and Sales Trainer

WORLDWIDE ACQUISITIONS INC
10.2006 - 03.2007

Bachelor of Science in Business Administration - Entrepreneurship, Financial Technology

BOSTON UNIVERSITY, SCHOOL OF MANAGEMENT

Master of Business Administration -

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS

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