Kate Hongtongkam
Bangkok,10
Summary
Dynamic marketing leader with 20+ years of experience building high-performance marketing engines in B2B and regulated sectors, including technology, SaaS, and advanced materials. Skilled in digital acquisition, lifecycle marketing, and data-driven optimization across APAC markets. Recognized for aligning marketing strategy with business objectives, driving measurable revenue growth, and scaling teams to deliver results in complex environments.
Overview
27
27
years of professional experience
Work History
Head of Marketing Communication – APAC
Mitsubishi Chemical Group Corporation
10.2023 - Current
- Lead the regional marketing strategy across 10+ APAC countries, driving multi-channel digital acquisition, content marketing, and customer engagement campaigns.
- Manage Salesforce Pardot implementation to automate lead scoring, onboarding workflows, and nurture journeys.
- Develop sales enablement materials, localized messaging, and digital assets supporting product launches and customer education.
- Collaborate with regional sales leaders and corporate stakeholders to align marketing KPIs with revenue and retention objectives.
- Delivered a cohesive APAC marketing plan that increased qualified inbound leads by 30% YoY.
- Optimized budget allocation, improving ROI by 25% through data-driven channel optimization and audience segmentation.
- Enhanced exhibition presence and brand consistency, driving 200+ sales-qualified opportunities.
Marketing Lead
True Digital Group
03.2022 - 06.2023
- Developed digital marketing strategy to drive platform adoption and subscriptions across B2C and B2B segments.
- Managed multi-channel campaigns including Facebook Ads, Google Display, YouTube pre-roll, email marketing, influencer collaborations, and affiliate marketing.
- Oversaw launch of TrueVirtualWorld.com, including UX design, content architecture, and CRM integration with HubSpot.
- Led a team of 6 marketers and external agencies in executing creative assets and performance tracking.
- Established KPI frameworks and weekly dashboards to guide spend optimization.
- Increased monthly digital lead volume by 40% and improved conversion rates by 18%.
- Reduced CPL by 28% through audience segmentation and creative testing.
- Delivered campaigns achieving CTR 2.5x higher than industry benchmarks.
Head of Marketing
Fuji Xerox (Thailand) Co., Ltd.
04.2019 - 04.2021
- Led marketing strategy across office solutions, managed services, and production printing, managing a 26-member team.
- Developed integrated GTM plans including channel marketing programs, B2B demand generation, and customer lifecycle campaigns.
- Directed annual budget planning, vendor management, and ROI analysis for marketing spend.
- Drove PR strategy and media engagement to support brand positioning.
- Launched Iridesse Production Press with an integrated campaign generating 1,000+ qualified leads.
- Increased B2B sales pipeline by 25% YoY.
- Strengthened channel partner engagement with new incentive and enablement programs.
Product Marketing Manager
Samsung Electronics
10.2017 - 03.2019
- Owned GTM strategy for enterprise mobility solutions targeting verticals such as logistics, financial services, and retail.
- Developed positioning, messaging frameworks, pricing models, and sales collateral.
- Designed and executed vertical-focused campaigns to accelerate awareness and adoption.
- Supported distributor and reseller channels with training and playbooks.
- Opened new vertical markets, achieving 70% pipeline coverage post-launch.
- Organized Samsung Business Forum attracting 350+ business leaders and generating 30+ earned media placements.
- Developed value propositions that improved win rates in enterprise bids.
Partner Alliance & Marketing Director
Fujitsu (Thailand)
04.2015 - 09.2017
- Led partner marketing, strategic alliances, and co-marketing initiatives to drive revenue growth.
- Negotiated and managed distributor agreements, rebate programs, and trade promotions.
- Designed channel incentive campaigns and MDF programs.
- Trained sales teams and partners on product positioning and differentiation.
- Formalized partnership frameworks increasing channel revenue by 20%.
- Developed comprehensive sales enablement materials.
- Delivered co-marketing campaigns generating measurable pipeline contribution.
Enterprise Marketing Manager
CA Solutions (Thailand)
07.2011 - 04.2015
- Created and implemented annual marketing plans aligned with Asia Pacific and Japan (APJ) regional strategy.
- Managed ATL and BTL campaigns including print, digital, events, and telemarketing.
- Directed flagship customer events such as CA Expo and roadshows.
- Oversaw agency relationships for creative production and media planning.
- Consistently increased pipeline in a flat-growth market by 15–20% YoY.
- Strengthened brand recognition through targeted events.
- Improved campaign ROI with better targeting.
OEM Marketing Manager
Microsoft (Thailand)
07.2008 - 06.2011
- Designed and delivered channel marketing programs for Windows and Office products.
- Managed in-store promotions, end-user campaigns, and partner training.
- Created merchandising assets and POS materials.
- Increased Windows 7 and Office 2010 adoption.
- Strengthened partner advocacy with training and marketing support.
- Grew market share through promotional campaigns.
Enterprise Marketing Manager
Microsoft Corporation
07.1998 - 06.2008
- Directed global enterprise partner marketing strategy across 13 countries.
- Managed product marketing for Windows Office XP.
- Collaborated cross-functionally with sales, services, and product teams.
- Drove substantial market penetration for Windows Office XP.
- Enhanced partner engagement and customer experience.
- Delivered programs aligned to revenue and market share.
Education
Certificate - International Business Management
University of Washington
Certificate - B2B Marketing Strategy
Columbia University
MPA - Finance
Seattle University
BS - Human Resources Management
Chulalongkorn University
Skills
- Digital marketing
- Go-to-market strategy
- Lead generation strategies
- Brand strategy formulation
- Investment performance analysis
- Team leadership
- Salesforce proficiency
- Proficient in HubSpot
- Data analysis with Google Analytics
- Pardot proficiency
- Marketing technology management
- CRM management
- Product marketing
Languages
English
Thai
Timeline
Head of Marketing Communication – APAC
Mitsubishi Chemical Group Corporation
10.2023 - Current
Marketing Lead
True Digital Group
03.2022 - 06.2023
Head of Marketing
Fuji Xerox (Thailand) Co., Ltd.
04.2019 - 04.2021
Product Marketing Manager
Samsung Electronics
10.2017 - 03.2019
Partner Alliance & Marketing Director
Fujitsu (Thailand)
04.2015 - 09.2017
Enterprise Marketing Manager
CA Solutions (Thailand)
07.2011 - 04.2015
OEM Marketing Manager
Microsoft (Thailand)
07.2008 - 06.2011
Enterprise Marketing Manager
Microsoft Corporation
07.1998 - 06.2008
Certificate - International Business Management
University of Washington
MPA - Finance
Seattle University
BS - Human Resources Management
Chulalongkorn University
Certificate - B2B Marketing Strategy
Columbia University
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