KATAWUT MAHATANAPON
Bangkok
Summary
Work using data to analyze and solve problems, including creating new opportunities for the team.
Communicate the results of the data analysis. Make it easy to understand. Able to work under pressure between departments and have a good understanding of working with people of different generations
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Analyst
Yan Wal Yun Corporation Group Co.,Ltd.
01.2024 - Current
- Implement a Sales Performance Tracking Report:
Weekly: Monitor Target vs. Actual Sales for Domestic and International Markets.
Monthly: Deliver a Comprehensive Sales Performance Report to the Management Team. - Analyze Sales Decline and Develop Actionable Solutions: Conduct weekly meetings with Sales and Marketing to identify the root cause of any year to date product sales decrease and develop actionable solutions to address it.
- Project: Develop Sales Planning Insights from Nielsen Market Share Data
- Leverage Nielsen Market Share Data to Conduct a Competitive Analysis. Identify factors influencing our product sales performance (positive or negative) compared to competitors. Develop data-driven recommendations to address declining sales and optimize overall sales strategy.
- Project: Enhance Fermented Fish Sauce Sales through Competitive Analysis and Value Proposition Optimization
- Collaborate with the NPD team and Marketing Product Team to identify market demand for new products through a combined analysis of Nielsen data and competitor insights.
Network Planning Analysis Specialist
FLASH EXPRESS CO.,LTD
06.2022 - 12.2023
- I bridge the gap between the management team and the operations team by translating strategic goals into actionable plans. I leverage data analysis techniques, including statistics and numerical analysis, to monitor progress and ensure alignment towards achieving organizational objectives.
- Report on the total branch, daily incoming supplies for each branch, and number of employees (bike&van)
- Report on branches with untimely deliveries, along with an analysis of the causes and solutions to the problem
- Partner with the IT department to implement a solution that reduces misdirected deliveries of supplies to branches by 70-80%. This will improve operational efficiency and customer satisfaction.
- Collaborate with Branch Supervisors to define the delivery scope and establish designated sorting zones for efficient supply distribution.
Associate Sales Analysis - Sales & Operations
S. C. Johnson & Son Inc. Thailand
04.2020 - 05.2022
- My responsibilities include ensuring that the DIAL (main data in the company) and external data outsourced to the company run smoothly
- In addition, I empower company employees by providing training on the DIAL system and report generation skills, enabling them to fulfill reporting requests independently.
- Coordinate report data for the sales MT & GT team
- Coordinate update data for van sales team (RoutePlan, Promotion, Price) Training sales system program (SMART) to sales man and related function Working together with sales man and sales support to ensure system run normally Support issue and developed report as sales team requirement
Warehouse supervisor
Tan Soon Huat Products Co. Ltd
2 2019 - 4 2020
- Logistics and Distribution:
Ensured accurate product distribution from warehouse to customers. - Data Analysis and Market Insights:
Led by the GM, I analyzed data from online platforms like Google Analytics, Facebook Insights, and LINE@ to identify market trends.
Utilized data analysis to inform team strategies and ensure alignment with company standards. - Team Management and Development:
Managed my team to optimize work processes and minimize errors.
Spearheaded the department's Kaizen project to foster continuous improvement and reduce mistakes.
Warehouse supervisor
Greater Pharma Co. Ltd
05.2017 - 01.2019
- Leveraged a Warehouse Management System (WMS) to effectively manage inventory across three warehouses, including raw materials, packaging, and finished goods.
- Proven ability to manage warehouse staff in strict adherence to GMP, PIC/S regulations, ensuring quality and compliance.
- Develop the capacity of warehouse staff to the level that the company expects
- Make KPI for warehouse staff in accordance with the company I have been a member of the KAIZEN project committee.
Education
M.D. - Logistics And Supply Chain Management
Ramkhamhaeng University
01.2020 - 04.2022
Bachelor of Business Administration - Logistics Management
Dhonburi Rajabhat University
01.2013 - 04.2016
Skills
Data Analytics
Competitive Analysis
Excel Pivot
Data Visualization
PowerPoint
Power BI
Experience working with WMS, ERP, and SAP
QGIS For geometry visualization
Inventory & Warehouse management
Have the ability to work effectively as a team member
Personal Information
- Age: 29
- Height: 164 centimeters
- Date of Birth: 02/24/95
- Gender: Male
- Nationality: Thai
- Marital Status: Single
Accomplishments
- Head of Academic Section, Student Club 2014
- Winner of a marketing contest within the university 2014
- Participating in the Logistics Relations Competition 2014, 2015
Timeline
Marketing Analyst
Yan Wal Yun Corporation Group Co.,Ltd.
01.2024 - Current
Network Planning Analysis Specialist
FLASH EXPRESS CO.,LTD
06.2022 - 12.2023
Associate Sales Analysis - Sales & Operations
S. C. Johnson & Son Inc. Thailand
04.2020 - 05.2022
M.D. - Logistics And Supply Chain Management
Ramkhamhaeng University
01.2020 - 04.2022
Warehouse supervisor
Greater Pharma Co. Ltd
05.2017 - 01.2019
Bachelor of Business Administration - Logistics Management
Dhonburi Rajabhat University
01.2013 - 04.2016
Warehouse supervisor
Tan Soon Huat Products Co. Ltd
2 2019 - 4 2020
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