Karnwalee Na nakorn
Senior Brand Manager / Senior Sale and Operation Manager
Bangkok,10
Summary
Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling, and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
Retail Manager
YSL Beauty
08.2024 - Current
- Company Overview: L'oreal Thailand Company Limited
- Develop and implement sales strategies to achieve revenue targets
- Monitor daily, weekly, and monthly sales reports, ensuring KPIs are met across all locations
- Analyze sales trends and recommend actionable solutions to maximize profitability
- Ensure smooth daily operations in all retail locations, maintaining high operational standards
- Collaborate with cross-functional teams to ensure store readiness for product launches and campaigns
- Conduct regular store visits to review standards and address operational challenges
- Recruit, train, and develop Beauty Advisors and store staff to deliver exceptional customer service
- Set performance goals and provide coaching to drive team success
- Foster a motivating and positive working environment to retain top talent
- Ensure all retail outlets embody YSL Beauty's luxury image and brand values
- Work closely with visual merchandising teams to maintain impactful and innovative store displays
- Monitor and elevate the in-store customer experience, ensuring a seamless and personalized journey
- Manage customer feedback and resolve issues promptly, maintaining high satisfaction levels
- Oversee inventory levels, minimizing stock shortages and surpluses
- Work with supply chain teams to forecast and manage stock replenishments effectively
- Share insights with senior management to align strategies with local market needs
- L'oreal Thailand Company Limited
Brand Manager
MNG
09.2023 - 08.2024
- Company Overview: Mango Thailand
- Oversaw sales targets across all channels (Online and 12 Offline stores)
- Managed and controlled Profit & Loss (P&L) statements, ensuring alignment with company goals
- Managed overall retail operations and implemented retail strategies in Thailand to elevate the operational standards of stores
- Developed and executed comprehensive marketing and communication strategies in coordination with Principle, ensuring brand coherence and global alignment
- Mango Thailand
Senior Sale and Operation Manager (Vietnam)
Jaspal Group
11.2021 - 09.2023
- Oversaw a portfolio of 6 prominent brands in Vietnam, including imported brands; Fred Perry, Diesel, Superdry, and own brands; Lyn, Lyn Around, and Jelly Bunny
- Launched new brands, Camper and Marimekko, into the Vietnamese market, demonstrated adaptability and market insight
- Implemented sales target achievement and executed strategic sales promotion activities, contributing to consistent revenue growth
- Executed plans for the establishment and growth of new stores in Vietnam
- Managed and controlled Profit & Loss (P&L) statements, ensuring alignment with company goals
- Developed and executed comprehensive marketing and communication strategies in coordination with Jaspal Group's Head Office in Thailand, ensuring brand coherence and global alignment
Department Sale Manager
Jaspal Group
11.2021 - 03.2023
- Managed the first launch of a new category (Apparel) in Thailand
- Managed sales targets across 32 stores, developing business opportunities, and implementing sales promotion activities
- Executed the expansion of new stores into additional territories in alignment with the Brand's strategic directives
- Involved with new product development and a selection of new products for the Thai market
- Managed the recruitment process and conducted training sessions for product knowledge and sales skills within the sales team, ensuring their performance met the company's targets
- Oversaw and controlled Profit & Loss (P&L) to effectively attain the company's goals
- Managed overall retail operations and implemented retail strategies in Thailand to elevate the operational standards of stores
Brand Manager
Paroshoot Group BF Fashion (Thailand) Co.,Ltd
08.2018 - 09.2020
- Company Overview: Brand Havaianas
- Oversaw sales targets across all channels while identifying and cultivating business opportunities and implementing sales promotion activities
- Implemented an expansion plan into new territories both online and offline, encompassing platforms such as Shopee, Lazada, JD, COL, Duty Free, and the sports section
- Coordinated comprehensive retail operations and implemented retail strategies in Thailand to enhance the operational standards of stores
- Conducted negotiations with suppliers for the procurement and merchandising of products
- Monitored and managed product assortment and inventory levels to meet all target requirements
- Provided oversight and control over Profit & Loss (P&L) and Advertising & Promotion (A&P) for each point of sale (POS) and overall, ensuring a profit-oriented focus
- Prepared the division's management reports (Monthly / Weekly)
- Recruited and conducted training sessions for product & skill development to sale team to ensure their performance reach company goal
- Collaborated with regional marketing and communication strategy to align with retail development for Thailand market
- Brand Havaianas
Brand Manager (RADO)
Swatch Group Trading (Thailand)
05.2017 - 11.2018
- Forecasted and developed annual sales for both retail and wholesale business, including projecting expected sales volume and profit for both existing and new products
- Took responsibility for achieving sales targets across all locations, while identifying business opportunities and implementing sales promotion activities
- Engaged in new product development and curated a selection of new products for the Thai market
- Supervised, coached, developed, and supported the continuous improvement of the sales team's performance
- Provided oversight and controlled over Profit & Loss (P&L) and Advertising & Promotion (A&P) to maintain a profit-oriented focus
- Prepared Sales, Marketing, and communication plans for the country
- Established sales and expense budgets for the division, ensuring achievement in line with country policies
- Prepared the division's management reports on a monthly and weekly basis
- Conducted training sessions for product and skill development for sales staff
- Initiated contact and negotiate with landlords to secure optimal locations and rental fees
- Collaborated with HR in the recruitment of new staff
Senior Brand Manager
J&P Fragrances, Co, Ltd
08.2011 - 05.2017
- Company Overview: Luxury and lifestyle products from France; Brand BsaB, Yugen, YellowKorner
- Set up sales plan and strategy to achieve sale target of company
- Supported, coached and motivated sale staff to achieve individual target and team target all locations
- Monitored on the increase of sale ratio and expanding customer base
- Created and implemented sale & marketing plan and strategies for product in order to attract new consumers and existing customers to compete in market and make sure that product, price, place, and promotion answers the needs of consumers and react to dynamic of marketing competitively
- Analyzed market, competitors, and customers via market survey and research in order to understand consumer and market for develop marketing strategy and plan
- Oversaw day to day operation and solve all operation problems
- Analyzed trend and result
- Recommend pricing strategies, monitor cost and demand to determine annual and gross-profit plans
- Conducted training sessions for product & skill development to sale staff
- Monitored stock levels and inventory control
- Reported and presented monthly report for Director (e.g
- Sale progress, sale forecast and result , marketing activities progress and result and etc)
- Luxury and lifestyle products from France; Brand BsaB, Yugen, YellowKorner
Product and Marketing Assistant Manager
Trinity Securities Co.,Ltd
02.2008 - 01.2011
- Created an event, Booth exhibition for promoting products and launching new products
- Created a seminar event
- Be an MC for event
- Created sale promotion, campaign and implementing activities to attract new customers and existing customers both above the line and below the line
- Be responsible for finding new accounts and contributes team to increase sales volume to reach target level
- Expanded market by exploring new opportunities and channels to reach target market
- Reported and presented monthly report for manager (e.g
- Sale progress, sale forecast and result , marketing activities progress and result and etc)
- Took care of existing customers with special campaign project
- Planned Marketing strategies for company to attract both new and existing customers
- Found new partners to involve in company campaign
- Planned expenses budget for yearly activities and promotion campaign and control expenses to be under estimation
- Be responsible for branches visit in Bangkok and up country
- Coordinate with internal departments and negotiating with external partners to complete sale and marketing activities
Business Development Executive (Sale Executive)
MediaBanc Co.,Ltd
01.2005 - 02.2008
- Expanded new territory
- Be responsible for finding new accounts and increase sales to target level
- Took care of existing customers
- Planned marketing strategies and implementing such as promotion to attract Customers
- Contribute sale team to reach the target
- Involve booth exhibition for introducing new products
- Prepared monthly report for Sale manager
- Coordinated with company branches in other country
- Negotiated with customers and oversea company branches
Customer Service Relationship
H.C.N. Co.,Ltd
04.2004 - 11.2004
- Company Overview: (Honda Car)
- Taking care of customers and solve all problems for both foreigners and Thai customers
- Preparing report of every activities including service and sale in each month for Head Office by using Ms Office and Power Point
- Being an event coordinator with PR, e.g
- New Year's Party, introducing new products and etc
- Planning some aspects of marketing strategy
- (Honda Car)
Education
Master Degree - Marketing Management (International Program)
College of Management, Mahidol University
05.2009 - 01.2011
Certificate of Achievement - Preparation for IELTS and Academic study course
St. Mark's International College
Sydney, Australia 04.2005 - 01.2007
Bachelor of Arts - Major in English Literature
Kasetsart University
06.2000 - 03.2004
Skills
- Microsoft Word
- Excel
- Power Point
- Lotus Note
- Illustrator
- Photoshop
- SPSS
- Internet
Sales analysis
Extra-Curricular Activities
Being a member of Thai Cultural Dancing Being a MC (Master of Ceremony) for Company's events such as Launching new product event, Seminar event, and etc
Special Training
- 07/29/10, Technique to create effective marketing events at Innovation Training Center
- 05/01/09 - 05/30/09, Photoshop and Illustrator Program at NetDesign
- 07/16/06 - 07/19/06, Sale Training for Medical Equipment at Singapore
- 06/22/04, Customer relationship Training course at Honda Automobile
Personal Information
- Date of Birth: 05/09/82
- Nationality: Thai
- Marital Status: Married
- Religion: Buddhism
Timeline
Retail Manager
YSL Beauty
08.2024 - Current
Brand Manager
MNG
09.2023 - 08.2024
Senior Sale and Operation Manager (Vietnam)
Jaspal Group
11.2021 - 09.2023
Department Sale Manager
Jaspal Group
11.2021 - 03.2023
Brand Manager
Paroshoot Group BF Fashion (Thailand) Co.,Ltd
08.2018 - 09.2020
Brand Manager (RADO)
Swatch Group Trading (Thailand)
05.2017 - 11.2018
Senior Brand Manager
J&P Fragrances, Co, Ltd
08.2011 - 05.2017
Master Degree - Marketing Management (International Program)
College of Management, Mahidol University
05.2009 - 01.2011
Product and Marketing Assistant Manager
Trinity Securities Co.,Ltd
02.2008 - 01.2011
Certificate of Achievement - Preparation for IELTS and Academic study course
St. Mark's International College
04.2005 - 01.2007
Business Development Executive (Sale Executive)
MediaBanc Co.,Ltd
01.2005 - 02.2008
Customer Service Relationship
H.C.N. Co.,Ltd
04.2004 - 11.2004
Bachelor of Arts - Major in English Literature
Kasetsart University
06.2000 - 03.2004
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